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Education Category: Business Operations

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WPIC x SIA: China E-commerce Accelerator for Snowsports Brands

March 24, 202111:00am MT

Snowsports have been growing in popularity for some time in China, and the market is set to skyrocket as the 2022 Beijing Winter Olympics approaches. WPIC’s China E-commerce Accelerator Program was created to help brands cap...

You’ve Got A Patent (or trademark)! Now What?

February 16, 202110:00am MT

Discussion covering utility patents, design patents, and trademarks, including details on patent marking, monitoring competitors, watching out for knockoffs, having a plan for patenting new inventions and launching new brands, dev...

ClimateUnited: A New Definition Of Corporate Climate Leadership

January 22, 202111:00am MT

How do we really define corporate leadership on climate? If we’re going to address the climate crisis with the speed and scale necessary, it’s imperative that every business expand their vision, looking beyond simply reduc...

Store Inventory: Driving A New Wave Of Digital Marketing Technologies, Presented In Collaboration With Lynkem

January 19, 20213:00pm MT

Live inventory from specialty retailers, franchises, and brand stores provide a gold mine of business intelligence. You can learn in real-time about consumer trends, buying behaviors, and potential marketing opportunities. In this...

Resort Operations – An Update On The 20/21 Winter Season, Presented In Collaboration With NSAA

January 19, 202111:00am MT

An update from industry leaders representing regions across the US how the 20/21 season is going. Learn how resorts are continuing to adapt in today’s ever changing environment. Presented in partnership with National Ski Are...

Without A Plan It's Just A Wish, Presented In Collaboration With The Wealthy Retailer, Inc.

January 12, 202110:00am MT

Are you wondering what tools the most successful independent retailers are using to navigate these uncertain times? Dan Holman and Scott Smith, both veteran merchandise planners, will tour you through the tools used to plan your b...

Hot Topics in International Trade: China Tariffs and New Opportunities on The Horizon

December 15, 202012:00pm MT

SIA is proud to present Sandler, Travis & Rosenberg, P.A. trade expert David Cohen for an update on critical trade issues to educate our members on important activity being discussed in the international trade arena and action...

Introducing ClimateUnited: Simplifying Your Climate Journey

December 8, 202011:00am MT

Tackling climate change can be complex and intimidating – it’s tough to know where to start and how to truly be effective. But if we’re going to win on climate, we all need to jump in. SIA’s new climate platform, C...

Part II in the Master Class for Online Selling: Featuring Darn Tough Vermont®

December 9, 202011:00am MT

Darn Tough®, a manufacturer of premium, all-weather outdoor and lifestyle socks, based in Vermont, has experienced a profitable year after successfully shifting to digital selling to grow and expand their business. In this webina...

Welcoming New & Diverse Participants to the Winter Community

December 3, 202012:00pm MT

COVID-19 has energized people to get outside in unprecedented numbers. How can the winter community be more welcoming and inclusive in effort to expand winter sports participation among new, casual and diverse participants. As a n...