Industry Resources


Welcome to SIA's COVID-19 industry hub, an online resource for members to become better educated about the evolving coronavirus issue on our industry, and a content source of best practices and learnings to minimize its impact on our businesses. This is also a place where we're bringing the community together and enabling discussion.

If you're feeling a deep sense of uncertainty now, you're not alone. Let us help. Please keep coming back to this page, as it will be evolving daily.


Small businesses that have been financially impacted by the coronavirus since Jan. 31 could qualify for low-interest Economic Injury Disaster Loans of up to $2 million to help meet financial obligations and operating expenses as a result of the COVID-19 pandemic

Please take a look at the SBA and other resources below, or check with your local bank.


Snow Sports Industry Facebook Forum

To faciliate a conversation amongst industry peers, we've set up a closed group on Facebook. This is an opportunity for all of us to collaborate, trade best practices and ideas, and ask/answer questions in order to optimize your business in this difficult time. A few rules – no antitrust and no collusion here. Be nice, be supportive and really try to help each other during these unusual times.


Every Thursday at 11:00 a.m. we'll be hosting Town Hall meetings to give members the knowledge and tools to navigate this issue - with insightful conversations with industry experts and thought leaders.

Town Hall #1: Crisis Communications and COVID-19

In case you missed this, watch the recording of our first Town Hall Thursday with Verde Brand Communications' Kristin Carpenter.

Town Hall #2: A View From The Trenches: A Brand, Sales Manager & Retailer Forum
COVID-19: Adjusting your business in real-time. Join us for this town hall discussion to learn how our guests are adapting to their new realities in real-time and how you can apply it to your business.

Moderator:  Kristin Carpenter, Verde Brand Communications

  • Tom Adams, COO Petzl North America
  • Dave Olson, President, Erik's Bike Shop
  • Matt O'Connor, Western Regional Sales Manager, Patagonia


UPCOMING: Town Hall #3: (April 9, 11:00 a.m. MDT)

Discussion: The CARES Act – What’s in the $2.2 Trillion Stimulus Package for You, Your Employees, and Your Business. Enacted March 27, 2020, to help alleviate the impact of COVID-19 in the United States, the Coronavirus Aid, Relief, and Economic Security Act (the CARES Act) is packed full of nearly 900 pages of stimulus legislation. This webinar will help business leadersindependent contractors and sole proprietorslearn the details, and navigate the rules, of the recently enacted legislation.

Geoff Gunnerson, Attorney, Jones Waldo
Bruce Babcock, Shareholder, Jones Waldo
Spencer Topham, Shareholder, Jones Waldo

UPCOMING: Town Hall #4: (April 15, 11:00 a.m. MDT)

Discussion: Recreating Responsibly During the Pandemic
This month, SIA launched #CurbYourTurns to engage the snow community in flattening the curve. Together, we can lead a global movement to recreate responsibility, not overwhelm the limited resources of any hospital and beat this virus, but only if everyone does it. Join us to discuss the pros (and cons) of this initiative with representatives from the following: Media, Brand, First Responder, Avalanche Center and Ski Area.

UPCOMING: Town Hall #5: (April 23, 11:00 a.m. MDT)

Discussion:  TBD

UPCOMING: Town Hall #6: (April 30th 11:00 a.m. MDT)

Discussion: The Future of Sales Meetings & Product Clinics

UPCOMING: Town Hall #7: (May 7th 11:00 a.m. MDT)

Discussion: Channel Evolution and how e-commerce will be changed

UPCOMING: Town Hall #8: (May 14th 11:00 a.m. MDT)

Discussion: The re-opening of China


Thursday, April 16th 12:30 P.M. MDT

NPD Winter Sports Season Update
What's happening in winter sports this season? In this one-hour webinar, Executive Director Julia Day and Director Laura Hills will look across apparel, accessories, and equipment to understand 2019 – 2020 season-to-date performance. Explore the channel, category, and wearer dynamics that are driving this season's snow industry successes and failures.

OIA’s COVID-19 Webinar: What You Need to Know About Economic Injury Disaster Loans:

Kristin Carpenter, host of the Channel Mastery podcast and CEO/Founder of Verde Brand Communications, is offering two podcasts with current best practices for specialty brands communicating in the throes of the novel coronavirus. Please listen to them here:


Visit these outdoor industry news sources for up-to-date information:


SGB Online

Outside Magazine



Employee Rights Guide/Family First Act Guide

How Businesses Are Responding to COVID-19

New York Times: Small Businesses Will Get Help Paying Workers, If They Can Wait

Senate Passes $2 Trillion Aid Package: 5 Things To Know

Senate Passes Coronavirus Bill Requiring Paid Leave

NPD How COVID-19 Is Impacting Consumer Spending

US Chamber of Commerce: Small Business Guide

National Governors Assn.: Coronavirus, What You Need To Know

Employers Can Immediately Provide Tax-Free Qualified Disaster Payments to Employees



WPIC China E-Commerce Accellerator Program

SNEWS: 10 Coronavirus Crisis Tips For Independent Retailers

National Retail Federation: Coronavirus Resources For Retailers

HBR: Lead Your Business Through The Coronavirus Crisis

Shop Eat Surf: Store Closures Mount, Independents Get Creative

Defending Retail Against The Coronavirus

Starbucks and the Coronavirus, Lessons For All Retailers

More information about Business Interruption Insurance

National Law Review: Insurance Coverage In The Time Of Coronavirus



3 Ways To Manage Coronavirus Risk In The Supply Chain

WPIC China E-Commerce Accellerator Program

Forbes: How To Prepare Your Supply Chain

Harvard Business Review: Prepare Your Supply Chain For The Coronavirus

Sloan/MIT: How Companies Can Respond To The Coronavirus

National Law Review: Important information about Business Information Insurance


SIA joins coalition to protect members and suspend China tariffs.

Let policy makers know how travel has impacted your business (


Visit the CDC page for guidance on resources for businesses and employers:


SIA needs your help to flatten the curve. Let’s do it as a snow community. As winter outdoor enthusiasts, we love any opportunity to make turns. Get outside, responsibly. Because now more than ever we need to make sure that we act sensibly to help slow the spread of COVID-19 and ensure that we are not taking up any bandwidth from our heroic first responders. Flattening the curve has to take priority over everything, even if it's riding fresh pow.

Together we can lead a global movement to recreate responsibly and beat this virus, but only if everyone does it.  Help get the word out. Let's invite each other to take the #curbyourturns challenge. Show how you're curbing your turns by posting a photo or video clip, tag it #CurbYourTurns, @siasnowsports and tag a few friends. Challenge your friends to do the same and if we do this now, we’ll all be back on the hill soon.


Join Vocal Media's Pay It Forward Challenge. Promote the small businesses you love:

While you're social distancing and self-quarantining, it can't be all work, all day, right? With our favorite resorts closed, the next best thing might be to binge-watch our favorite ski and snowboard films. Here are few curated lists for you to browse:

Please let us know if you have any valuable resources to share. We'll post them here.