Invaluable and direct access to winter outdoor enthusiasts and their insights, habits, and trends

The key ingredient in any successful winter outdoor business is consumers. Actionable consumer insights and increasing winter participation are essential to growing your business. SIA is leading the charge on bridging the gap between its members and consumers in two fundamental ways:

  • (i) SIA surveys thousands of active winter enthusiasts, in order to provide valuable and meaningful insights into consumer habits, trends and perspectives. These in-depth reports are available to members twice a year; and
  • (ii) SIA is investing significant resources into the creation of a year-round, online and in-person winter outdoor community called Snowbound Festivals. An inclusive destination for both core and new winter enthusiasts from across the country to connect with brands and retailers, to learn more about gear and how to buy, and to engage in the winter outdoor lifestyle and culture.

SIA Consumer Insights Reports


Understanding the consumer is key to your business. SIA is launching two critical surveys in the 2020-21 winter season, providing the industry with a deeper look at consumer insights, trends and habits.

The first report, “The Impacts of COVID-19 on Snowsports Consumer Trends and Insights", is now available!

  • Click here to login and download if you are a premium member
  • Click here to login and purchase at a special price if you are a standard or supporting member
  • Click here to purchase if you are not a member

“The Impacts of COVID-19 on Snowsports Consumer Trends and Insights" webinar - for premium members and purchasers only - on September 28, 2020. Email [email protected] for your registration link.

See a quick, introductory overview of the first report here:


SIA Consumer Insights Presentation Sneak Peak_August 2020 from SnowSports Industries America on Vimeo.

The second report will drop February 2021 and will bring a fresh round of consumer insights on the winter outdoors. SIA members receive free or discounted pricing depending on membership level.

Snowbound Festival

Snowbound Festival is year-round digital platform as well as a series of in-person premium, inclusive and immersive cultural experiences. These festivals are the ultimate destination for the latest products, winter outdoor brands, legendary athletes, top resorts, the latest films, music, art, food and much more. Snowbound Festival provides SIA members, and the greater winter outdoor industry, with direct access to a community of diverse winter enthusiasts. SIA members get special discounts and opportunities to access these consumers. Learn more about Snowbound Festival here.

For additional information on pricing for the consumer insights report or Snowbound Festival, please contact your member services representative. If you're interested in becoming a member, please click here.