SIA Consumer Insights Reports
Understanding the consumer is key to your business. SIA is launching two critical surveys in the 2020-21 winter season, providing the industry with a deeper look at consumer insights, trends and habits.
The first report, “The Impacts of COVID-19 on Snowsports Consumer Trends and Insights", is now available!
- Click here to login and download if you are a premium member
- Click here to login and purchase at a special price if you are a standard or supporting member
- Click here to purchase if you are not a member
“The Impacts of COVID-19 on Snowsports Consumer Trends and Insights" webinar - for premium members and purchasers only - on September 28, 2020. Email [email protected] for your registration link.
See a quick, introductory overview of the first report here:
SIA Consumer Insights Presentation Sneak Peak_August 2020 from SnowSports Industries America on Vimeo.
The second report will drop February 2021 and will bring a fresh round of consumer insights on the winter outdoors. SIA members receive free or discounted pricing depending on membership level.