Climate Change

ClimateUnited Is A Platform To Unite The Winter Outdoor Industry Around Meaningful Climate Action

We are on the front lines of climate change. With every record-breaking year of warmer temperatures, our industry becomes more and more vulnerable. With the visible and economic impacts and the undisputable scientific consensus, our responsibility is clear.

The next decade is critical. Science tells us that our carbon emissions need to be cut in half by 2030 and entirely by 2050, at the very latest. There is no time to wait.

With meeting those dates as our goal, the challenge begins now. Starting in 2020, together as an industry, we will make a firm commitment to beat climate change in less than thirty years, and in doing so, seize an opportunity to create a more stable, inclusive and resilient industry for the future.

This decade kicks off with ClimateUnited; an industry-wide commitment and a roadmap that provides every winter outdoor company with the guidance to lead by making a collective statement, reducing carbon emissions and being a powerful, nonpartisan voice for strong climate policy.

ClimateUnited is a two-part initiative that unites companies around an industry climate pact, and then for the companies that want some guidance, provides a roadmap to meet those commitments. Our goal is to bring the industry together around the science-based targets and guide them along the way.

Why Commit?

Protecting Our Planet And Building a Resilient Future For Our Industry

  • Our planet is getting warmer, threatening not just our snowpack, but increasing the number of climate-fueled wildfires, droughts and increasingly devastating storms, threatening the permanent health of our planet, and to life as we know it.
  • Our $76 billion industry is dependent on consistent winter seasons which have already become shorter and more volatile. The northern hemisphere has already lost over a million square miles of spring snowpack (Rutgers) and under current emissions scenarios, virtually every location in the U.S is projected to see some reductions in winter recreation season lengths, exceeding 50% by 2050 and 80% in 2090 for some downhill skiing locations. (ScienceDirect).
  • Climate impacts are already disrupting business across our supply chains and retail networks. Addressing climate change minimizes business risk, while improving efficiency and reducing costs over time.
  • Our customers are using their buying power to drive change, demanding that brands lead on issues they value. Millennials, one of the largest generations in history (83 million) are moving into their prime spending years, with projected annual spending of $1.4 trillion, representing 30% of total U.S. retail sales (Accenture).
  • In a 2018 study, 70% of millennials care a great deal about climate change (Gallup) and 87% of them measure the success of a company based on standards that extend beyond financial measures to include social and environmental performance (Harvard).

Our industry has a responsibility to protect our planet and the ecosystems on which we depend, and a business opportunity to become more efficient and profitable. But with under thirty years to achieve zero-carbon emissions, we cannot afford to wait any longer.

“Climate change has become a defining factor
in companies' long-term prospects.”

Larry Fink, CEO Blackrock

Our Industry's Commitment


The Winter Outdoor Industry Climate Pact

The Winter Outdoor Industry Climate Pact is a set of six achievable principles that will show our industry’s collective commitment and intent to meaningfully address climate change. This charter is for any winter outdoor business that aspires to reach the science-based targets, or one that has already made a plan.

The purpose to show intent and unity as an industry. It is a clear demonstration that we are serious about urgently acting on climate change and setting an example to other sectors around the level of commitment required to meet the scale of the climate challenge. It is a collective signal that our industry is united on climate, and it’s a first step towards real, tangible goals.

SIA-member participants will have access to our Climate Hub and all of the resources on it, including invitations to workshops, content and access to an open-source sharing hub that will help identify and amplify best practices, strengthen existing efforts, and facilitate/strengthen collaboration.

The Pact is a signal of commitment to consumers, amplifying visibility and brand value. Signatories will be featured at our Snowbound Festivals in 2021.

“As a winter outdoor industry, we are publicly formalizing our commitment and building unity with our peers to address climate change and signal our commitment to a zero-emissions future. We will make our best efforts to address the following principles:”

Commitments

Recognizing that our industry contributes to the climate crisis, and are therefore publicly addressing climate change as a top management priority for our business
Focusing our best efforts to meet the science-based targets: reducing our emissions 50% by 2030 and becoming 100% net-zero before 2050
Committing to work with your supply chain partners to meaningfully reduce emissions from product manufacturing and transportation
Leveraging our influence to advocate for state, federal and international climate policy
Aligning our business strategy with climate science through our corporate values, financial services, product and service offerings, and marketing
Sharing progress to SIA annually, to enable aggregated recognition of our industry’s progress and inspire more businesses to join us

Be A Committed Business. Join The Pact.

Companies are asked to share their plans with SIA within six months of joining.

Join the Pact

Committed Businesses

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Committed Businesses Committed Businesses Committed Businesses Committed Businesses Committed Businesses

Begin the Journey to Net-Zero

ClimateUnited is a platform for meaningful climate action - with action steps and valuable resources for any company of any size to lead on climate change.

ClimateUnited is SIA’s climate action platform, free to any SIA-member company large or small to effectively address climate change. It focuses your company’s efforts on the most impactful areas that take the biggest bite out of climate change: emissions reductions, political advocacy and responsible business.

If you’re an SIA member that wants to lead on climate, please take the journey
to net-zero with us.

Emissions Reductions
Political Advocacy
Responsible Business

The 1.5C Business Playbook

ClimateUnited is modeled on the “1.5C Business Playbook,” developed by Exponential Roadmap, a proven approach already being used by businesses worldwide, large and small that want to align with the science-based targets in a realistic and achievable way. It is a roadmap for any company; a holistic approach to climate action broken down into four achievable action pillars. It is focused on simplicity and speed and allows each company the flexibility to build a plan that works for your business, on your terms.

Target: Reduce emissions 50% in the first ten years and halve them every decade to reach net-zero before 2050.

The Four Impact Pillars

1

Reduce your 
own emissions

Start implementing use of renewable energy, fuel and electricity for all operations and buildings.

2

Reduce emissions in your supply chain

Use your influence to align your supply chain partners with the science-based targets and reduce their emissions accordingly.

3

Integrate climate into your business strategy

Integrate positive climate impact in your business strategy, corporate vision and mission, value proposition, investments, consumer marketing and R&D, aiming at positive overall impact.

4

Influence climate policy

Advocate for meaningful state, federal and international climate policy.

How This Works

1. Commit

The Winter Outdoor Industry Climate Charter unifies the winter outdoor industry around a set of achievable principles, indicating your commitment and intent.

2. Measure & Plan

Measure your emissions and create a science-based plan aligned with the four pillars and the roadmap outlined by the 1.5 C Business Playbook.

3. Report & Be Recognized

We’ll recognize the industry’s progress amongst industry peers, consumers and to the media, annually at the OR+Snow Show

4. Make Progress. Access the Climate Hub.

The SIA Climate Hub provides educational resources to help members achieve the benchmarks outlined in their individual plans. Resources include:

Educational Resources

SIA has aligned a series of informational resources; "Playbook Briefs," webinars, workshops and custom content to guide you along your journey to net-zero.

Open-Source Sharing (Coming Soon)

An open-source sharing platform will foster collaborations to help identify and amplify best practices, strengthen existing efforts, and facilitate/strengthen collaboration.

Specialists

We have aligned vetted collaborations with outside experts, and suggestions for nonprofits and other credible organizations to give participants access to valuable expertise and opportunities.

Advocacy Opportunities

With our partners at the Outdoor Business Climate Partnership (NSAA & OIA), we will provide federal and state advocacy opportunities for participating companies during the year, including a lobby trip to Capitol Hill.

Engage Your Consumers

Your consumers want to support brands that share their values. They also want to go on the journey with you.

  • ClimateUnited is a consumer-facing seal that you can use to show your commitment and engage your consumers along this journey with you
  • Once you’ve made the commitment and submitted your plan, you can use the logo in your marketing efforts to showcase your commitment amongst current and future consumers, and employees
  • Participating companies will have the opportunity to engage consumers through our
    2021 Snowbound Festivals and Snowbound digital platform, reaching hundreds of
    thousands of winter outdoor enthusiasts
snowbound

Member Benefits

Unity: The Winter Outdoor Climate Pact

Become part of a unified industry force against climate change

A Proven Framework

The 1.5C Business Playbook is a proven framework, free to every SIA member, on which to build a plan based on each company’s capabilities, work in progress, and the emissions hotspots where abatement measures can be prioritized

Flexibility

This is not a one-size-fits-all platform. It outlines a long-term goal with a roadmap, and gives you the ability to build a plan that works for your business, on your terms.

Public/Peer Recognition

SIA will track our industry's progress and publicly recognize our collective impact and select case studies each year at the OR+Snow Show

Consumer Engagement

Involve your consumers in this work. Use the Climate United logo to showcase your commitment to your consumers, and engage them via our 2021 Snowbound Festivals and Snowbound digital platform.

The Climate Hub

Available only to participants, The Climate Hub is an online resource to guide every company along their journey to net-zero.

The Open-Source Network (Coming Soon)

Sharing data and best practices with colleagues across our industry is the only way to really drive progress. We’ll encourage and foster open-source best practices sharing and collaborations to accelerate our collective impact.

Get Started.

Sign Up To Get The Climate United User Guide and Access The Climate Hub. Free To Any SIA Member.

Sign Up Here

Contact Us

We’re here to help you. If you have any questions, please contact us.

[email protected]

Special Advisors:

Matthew Banks, Associate Director, Guidehouse Sustainability
Luke Cartin, Environmental Sustainability Manager, Park City
Exponential Roadmap Initiative: exponentialroadmap.org

 

As members of the Outdoor Business Climate Partnership, we support the climate action platforms of the National Ski Areas Association (Climate Challenge) and the Outdoor Industry Association (Climate Action Corps) and urge our members to explore those options as well.