Industry News and Features

Snowsports Industries America posts news and information about the snowsports industry - as well as press releases, brand stories and other member-focused blogs here in our news portal. Please forward press releases or any relevant news to SIA here.

Mountain High Resort Purchased by MHR Investor Group, Gets the Band Back Together

By | October 6, 2017 | 0 Comments

Mountain High, one of Southern California’s prominent winter resorts, has been sold by Ski Resort Holdings LLC, an affiliate of Oz Real Estate, to Mountain High Reunited (MHR). MHR is essentially the same group that owned Mountain High in the mid-2000’s before selling it to CNL Lifestyle Properties. The MHR group includes Mountain High’s current […]

Vans Snow Partners with HOWL for New Winter Capsule

By | October 4, 2017 | 0 Comments

Vans announced it is partnering with its global snow team rider and co-founder of HOWL, Darrell Mathes, for an exclusive HOWL collaboration celebrating Vans snow boots and apparel. Available now, the new Vans and HOWL capsule features elevated renditions of the Hi-Standard snowboard boot and Jonesport MTE jacket. Each piece blends HOWL’s sophisticated aesthetic with Vans’ […]

DYNAFIT and SALEWA Brands Name Meteorite as Public Relations Agency of Record in North America

By | October 4, 2017 | 0 Comments

Eric “Hende” Henderson and his newly formed agency Meteorite PR will once again be supporting the public relations and brand communications efforts of premium mountain sports brands SALEWA and DYNAFIT in North America. For many media professionals working in the ski, backcountry, outdoor and technology verticals, Hende not only introduced them to these brands, but […]

More Flights, Expanded Train Service Promise Improved Travel Options to Colorado Resorts

By | October 3, 2017 | 0 Comments

New direct flights to and from Colorado’s eight regional airports and expanded service on the Winter Park Express will provide skiers and riders more travel options to their favorite Colorado ski resorts by train, plane or car this winter, says CSCUSA. The Amtrak Winter Park Express, coming off a highly successful inaugural season, will offer […]