Industry News and Features

Snowsports Industries America posts news and information about the snowsports industry - as well as press releases, brand stories and other member-focused blogs here in our news portal. Please forward press releases or any relevant news to SIA here.

Act Fast: Scott Lenhardt X PowderJet Sunday Morning Series

By | January 5, 2018 | 0 Comments

They literally did 3 total boards, they’re all different, and they’re never going to do the same exact graphics ever again. If you’re interested, don’t sleep on it.

Colorado Resorts Welcome Beginners for January’s Learn to Ski and Snowboard Month

By SIA | January 3, 2018 | 0 Comments

Whether guests are new to Colorado, new to skiing or riding entirely or returning to the sport after a break, CSCUSA ski areas offer children, adults and everyone in-between a low-stress, fun learning environment.

Parlor Skis: Customization From the Core

By SIA | January 1, 2018 | 0 Comments

The only East Coast ski company that designs and produces all of their skis in-house, entirely within the U.S., Parlor is proud of its homegrown designs and personal relationships with its skiers.

SheJumps Launches Girls Junior Ski Patrol at Crystal Mountain

By | December 29, 2017 | 0 Comments

On December 16, 2017, SheJumps Wild Skills hosted Junior Ski Patrol at Crystal Mountain — a day camp where girls learned mountain safety and first aid while working with the strong women of the ski patrol community and SheJumps volunteers. Throughout the day, participants were taught a range of outdoor skills that are utilized by ski […]

Five Things to Know About New Mexico’s Angel Fire Resort

By | December 23, 2017 | 0 Comments

Angel Fire Resort has added a more robust snowmaking system and upgraded the electrical of the resort’s famous Chile Express high-speed, detachable quad.

Snowfall is Down, But Western Resort Bookings Remain High

By SIA | December 18, 2017 | 0 Comments

While many western mountain regions are struggling to make snow, resorts are not experiencing a negative impact on their bookings as of Nov. 30, said Inntopia in their monthly DestiMetrics* Market Briefing. For the month of November, occupancy was up 7.1 percent and revenues were up 11.4 percent compared to the same month last year. […]

Farm to Feet and Ski City Launch Cottonwood Getaway Sweepstakes

By | November 19, 2017 | 0 Comments

Farm to Feet, makers of 100-percent-American socks and the official sock of Salt Lake City, UT, announced the launch of the Cottonwood Getaway Sweepstakes, giving one powder hound and a friend four days of skiing and lodging in Salt Lake, also known as Ski City. Skiers and riders can enter to win the trip at […]

Mammoth Resorts Inks First-Ever Ski Resort Deal with LA Kings

By | November 10, 2017 | 0 Comments

Two-time Stanley Cup Champions the LA Kings launched a new partnership with Mammoth Resorts  to coincide with the 2017-18 NHL season, making Mammoth Resorts an Official Partner of the LA Kings and the franchise’s first-ever Official Ski Resort partner. The relationship extends across Mammoth Resorts’ four entities: Mammoth Mountain Ski Area, Snow Summit, Bear Mountain […]

Utah Ski Resorts Get Early-Season Snow, Announce More Opening Dates

By | November 7, 2017 | 0 Comments

Ski Utah says that many of its resorts will be opening in under two weeks due to plentiful early season snow across the state. Over the past few days Utah received a healthy early season snow-storm. The big winner was Beaver Mountain in Northern Utah with over 20” since Saturday. With more snow on the […]

Nick’s Notes – November 2017

By | November 7, 2017 | 0 Comments

We’re over half way done with our series of Town Halls and Think Tanks, making eleven stops in eight different cities across the country and one stop in Canada. These have been incredibly rewarding opportunities to meet with members and stakeholders in their home regions and better understand what the most pressing priorities are for […]