News Category: SIA Press Releases

Back to All Industry News

Engaging and Uniting the Outdoor Winter Community to Battle the Climate Crisis

April 14, 2021

Snowsports Industries America (SIA) Launches ClimateUnited Week SIA presents ClimateUnited Week, a workshop series designed to engage the winter outdoor community in implementing a strategic and actionable approach to business-based climate solutions. ClimateUnited Week provides four 30-minute virtual workshops focused on winter outdoor businesses who are beginning their path toward sustainability and climate solutions. SIA […]

Bridging the Inclusion Gap in the Winter Outdoor Community, SIA launches Inclusive Leadership Playbook

April 7, 2021

SIA creates The Fresh Tracks Playbook, an inclusive leadership training guide for industry leaders on their journey to a more inclusive winter outdoor community.  The Fresh Tracks Playbook provides industry leaders with critical skills that serve as an essential stepping-stone toward more inclusive business practices within the winter outdoor community  Focused on Inclusive Leadership, the […]

Snowsports Industries America (SIA) Announces Much Anticipated Consumer Festival Dates and Pricing

March 9, 2021

Park City, Utah (March 9, 2021) – Today, Snowsports Industries America (SIA) launched exhibitor pre-registration for its highly anticipated winter outdoor consumer shows called the Snowbound Festivals. Breaking the mold of past consumer shows, the Snowbound Festivals are premium, multi-sensory, immersive experiences featuring the latest products, legendary athletes, top resorts, film premieres, shopping, music, art, food, […]

Snowsports Industries America (SIA) Elects Four New Members to its Board of Directors

February 16, 2021

Board Welcomes and Encourages Diverse Perspectives  Park City, Utah (February 16, 2021) – Snowsports Industries America (SIA) today elects four new members to its Board of Directors in advancement of its mission to help the industry thrive. Understanding the critical importance diversity plays when it comes to innovation and vision, SIA prioritized diversity and the expertise necessary […]

Snowsports Industries America Releases New 2019-2020 Participation Study

November 11, 2020

Park City, Utah (November 11, 2020) – Snowsports Industries America (SIA), in participation with the Physical Activity Council (PAC), releases their annual participation study report. The SIA Participation Study 2019-2020 is a comprehensive look at participant demographics in skiing, snowboarding, cross-country skiing, snowshoeing, sledding, touring and cumulatively across all winter sports. The study covers demographics, frequency, regional […]

SIA’s Snowbound Festival Debuts New Website and Announces Dates for Upcoming 2021 Winter Events in New England and the Rockies

October 28, 2020

Winter starts at Snowboundfest.com, providing the winter outdoor community with direct access to winter enthusiasts Park City, Utah (October 28, 2020) – In celebration of the upcoming winter season, Snowsports Industries America (SIA) is excited to debut the first phase of its Snowbound Festivals consumer platform with the launch of its new website, Snowboundfest.com, an […]

Snowsports Industries America (SIA) Launches ClimateUnited

October 22, 2020

SIA Rallies the Winter Outdoor Industry Around Meaningful Climate Action Park City, UT (October 22, 2020) – Today, SIA announced the launch of their new climate initiative, ClimateUnited, specifically designed to provide the winter outdoor community with the tools to address climate change. The $72 billion winter outdoor industry is entirely dependent on consistent winter […]

Snowsports Industries America Releases New, Insightful Report on the Impacts of COVID-19 on Winter Consumers

September 16, 2020

Park City, Utah (September 16, 2020) – Snowsports Industries America (SIA) releases their first of two consumer insights report this season “The Impacts of COVID-19 on Snowsports Consumer Trends and Insights.” The second report is planned for February 2021. Aimed at delivering actionable consumer information to the winter outdoor community, SIA surveyed over 1,000 avid winter enthusiasts […]

Snowsports Industries America (SIA) Launches Six-Month Inclusion Training For Leaders in Winter Outdoor Industry

August 26, 2020

Commitment To Inclusion Highlights Organization’s Long-Term Plan Park City, Utah (Aug. 26, 2020) – Snowsports Industries America (SIA) announced today that it will kick off a six-month training program focused on inclusion in the winter outdoor industry. Joining SIA will be the leaders of the largest winter outdoor organizations in the country. Aimed at uniting […]

Snowsports Industries America Names Stefanie Luciano New Director of Strategic Alliances and Membership

August 14, 2020

Industry Veteran To Spearhead Broad Partnership Initiatives Park City, Utah (August 14, 2020) – Snowsports Industries America (SIA) announced today that it has named Stefanie Luciano as its new Director of Strategic Alliances and Membership, putting a veteran marketing and sales professional in charge of the organization’s membership and the push to create a broad […]