Industry News and Features

Snowsports Industries America posts news and information about the winter outdoor industry - as well as press releases, brand stories and other member-focused blogs here in our news portal. Please forward press releases or any relevant news to [email protected].

Snowsports Industries America Releases New, Insightful Report on the Impacts of COVID-19 on Winter Consumers

By SIA | September 16, 2020 | 0 Comments

Park City, Utah (September 16, 2020) – Snowsports Industries America (SIA) releases their first of two consumer insights report this season “The Impacts of COVID-19 on Snowsports Consumer Trends and Insights.” The second report is planned for February 2021. Aimed at delivering actionable consumer information to the winter outdoor community, SIA surveyed over 1,000 avid winter enthusiasts […]

Snowsports Industries America (SIA) Launches Six-Month Inclusion Training For Leaders in Winter Outdoor Industry

By SIA | August 26, 2020 | 0 Comments

Commitment To Inclusion Highlights Organization’s Long-Term Plan Park City, Utah (Aug. 26, 2020) – Snowsports Industries America (SIA) announced today that it will kick off a six-month training program focused on inclusion in the winter outdoor industry. Joining SIA will be the leaders of the largest winter outdoor organizations in the country. Aimed at uniting […]

Snowsports Industries America Names Stefanie Luciano New Director of Strategic Alliances and Membership

By SIA | August 14, 2020 | 0 Comments

Industry Veteran To Spearhead Broad Partnership Initiatives Park City, Utah (August 14, 2020) – Snowsports Industries America (SIA) announced today that it has named Stefanie Luciano as its new Director of Strategic Alliances and Membership, putting a veteran marketing and sales professional in charge of the organization’s membership and the push to create a broad […]

SIA’s Snowbound Festival Update

By SIA | July 23, 2020 | 0 Comments

July 23, 2020 (Park City, UT) SIA’s Snowbound Festival Update We wanted to give all of you an update on our plans for the 2020 Snowbound Festivals (formerly known as the BEWI Ski & Snowboard Expos) and we have some good news and bad news to share with you. Let’s get the bad news out […]

Snowsports Industries America Unveils Focus On In-Depth Educational Platform

By SIA | July 22, 2020 | 0 Comments

Park City, Utah (July 20, 2020) – Snowsports Industries America (SIA) unveils a robust, new, year-round educational platform designed to provide its current and new members the tools and programs instrumental to short-term recovery during COVID-19 and long-term success well into the future. The winter outdoor industry finds itself in unprecedented times. COVID-19 has created […]

Snowsports Industries America Engages Winter Outdoor Industry In Conversation on Inclusion And Diversity

By SIA | July 14, 2020 | 0 Comments

 Park City, Utah (July 14, 2020) – One of the first steps in follow up to its commitment to inclusion that was announced at the OR+SS Tradeshow in January 2020, Snowsports Industries America (SIA) today launched its four-part Town Hall series of conversations on inclusion. Hosted by celebrated television commentator and journalist Selema Masekela, the […]

SIA Snowbound Festival

Snowsports Industries America Names Brian Stephenson Director of Snowbound Festival

By SIA | July 7, 2020 | 0 Comments

Industry Veteran To Lead Snowbound Festival’s Events And Digital Experience Park City, Utah (July 7, 2020) – Snowsports Industries America (SIA) announced today that it has named Brian Stephenson as the Director of Snowbound Festival, placing a veteran leader with extensive experience in large-scale consumer events and digital engagement in charge of the nation’s leading […]

SIA Welcomes a New Chairman of the Board

By SIA | January 25, 2018 | 0 Comments

SIA is pleased to announce the appointment of Mike Adams as chairman of the board. It also welcomes four other seasoned snowsports industry veterans as members to the board and says goodbye and thank you to members who are moving on.

Notice of SIA Annual Member Meeting

By | January 5, 2018 | 0 Comments

January, 4, 2018 Dear SIA Member, The Board of Directors and the management of SnowSports Industries America, Incorporated (“SIA”) cordially invite you to attend the Annual Meeting of the members of SIA. The meeting will be held on Tuesday, January 23, 2018 at 5:00 pm at the Colorado Convention Center, 700 14th Street, Denver, CO, […]

Dates Confirmed for Outdoor Retailer + Snow Show, Outdoor Retailer Summer Market and Outdoor Retailer Winter Market Through 2022

By | October 19, 2017 | 0 Comments

Outdoor Retailer and SIA this week announced widely anticipated dates for the 2019-2022 outdoor and snowsport industry tradeshows. Please give us your opinion on these new dates by clicking here! Starting in November 2018, Outdoor Retailer moves to the beginning of the seasonal buying cycles, positioning the national show as the launch event and epicenter […]