News Category: SIA Press Releases

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Snowsports Industries America Releases New 2019-2020 Participation Study

November 11, 2020

Park City, Utah (November 11, 2020) – Snowsports Industries America (SIA), in participation with the Physical Activity Council (PAC), releases their annual participation study report. The SIA Participation Study 2019-2020 is a comprehensive look at participant demographics in skiing, snowboarding, cross-country skiing, snowshoeing, sledding, touring and cumulatively across all winter sports. The study covers demographics, frequency, regional […]

SIA’s Snowbound Festival Debuts New Website and Announces Dates for Upcoming 2021 Winter Events in New England and the Rockies

October 28, 2020

Winter starts at Snowboundfest.com, providing the winter outdoor community with direct access to winter enthusiasts Park City, Utah (October 28, 2020) – In celebration of the upcoming winter season, Snowsports Industries America (SIA) is excited to debut the first phase of its Snowbound Festivals consumer platform with the launch of its new website, Snowboundfest.com, an […]

Snowsports Industries America (SIA) Launches ClimateUnited

October 22, 2020

SIA Rallies the Winter Outdoor Industry Around Meaningful Climate Action Park City, UT (October 22, 2020) – Today, SIA announced the launch of their new climate initiative, ClimateUnited, specifically designed to provide the winter outdoor community with the tools to address climate change. The $72 billion winter outdoor industry is entirely dependent on consistent winter […]

Snowsports Industries America Releases New, Insightful Report on the Impacts of COVID-19 on Winter Consumers

September 16, 2020

Park City, Utah (September 16, 2020) – Snowsports Industries America (SIA) releases their first of two consumer insights report this season “The Impacts of COVID-19 on Snowsports Consumer Trends and Insights.” The second report is planned for February 2021. Aimed at delivering actionable consumer information to the winter outdoor community, SIA surveyed over 1,000 avid winter enthusiasts […]

Snowsports Industries America (SIA) Launches Six-Month Inclusion Training For Leaders in Winter Outdoor Industry

August 26, 2020

Commitment To Inclusion Highlights Organization’s Long-Term Plan Park City, Utah (Aug. 26, 2020) – Snowsports Industries America (SIA) announced today that it will kick off a six-month training program focused on inclusion in the winter outdoor industry. Joining SIA will be the leaders of the largest winter outdoor organizations in the country. Aimed at uniting […]

Snowsports Industries America Names Stefanie Luciano New Director of Strategic Alliances and Membership

August 14, 2020

Industry Veteran To Spearhead Broad Partnership Initiatives Park City, Utah (August 14, 2020) – Snowsports Industries America (SIA) announced today that it has named Stefanie Luciano as its new Director of Strategic Alliances and Membership, putting a veteran marketing and sales professional in charge of the organization’s membership and the push to create a broad […]

SIA’s Snowbound Festival Update

July 23, 2020

July 23, 2020 (Park City, UT) SIA’s Snowbound Festival Update We wanted to give all of you an update on our plans for the 2020 Snowbound Festivals (formerly known as the BEWI Ski & Snowboard Expos) and we have some good news and bad news to share with you. Let’s get the bad news out […]

Snowsports Industries America Unveils Focus On In-Depth Educational Platform

July 22, 2020

Park City, Utah (July 20, 2020) – Snowsports Industries America (SIA) unveils a robust, new, year-round educational platform designed to provide its current and new members the tools and programs instrumental to short-term recovery during COVID-19 and long-term success well into the future. The winter outdoor industry finds itself in unprecedented times. COVID-19 has created […]

Snowsports Industries America Engages Winter Outdoor Industry In Conversation on Inclusion And Diversity

July 14, 2020

 Park City, Utah (July 14, 2020) – One of the first steps in follow up to its commitment to inclusion that was announced at the OR+SS Tradeshow in January 2020, Snowsports Industries America (SIA) today launched its four-part Town Hall series of conversations on inclusion. Hosted by celebrated television commentator and journalist Selema Masekela, the […]

Snowsports Industries America Names Brian Stephenson Director of Snowbound Festival

July 7, 2020

Industry Veteran To Lead Snowbound Festival’s Events And Digital Experience Park City, Utah (July 7, 2020) – Snowsports Industries America (SIA) announced today that it has named Brian Stephenson as the Director of Snowbound Festival, placing a veteran leader with extensive experience in large-scale consumer events and digital engagement in charge of the nation’s leading […]

SIA Snowbound Festival