News Category: SIA Press Releases

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SIA Focuses on Tangible Climate Change Action with ClimateUnited Month

April 4, 2022

ClimateUnited Month aims to bring together the industry in the name of climate solutions Park City, Utah (April 4, 2022) – Snowsports Industries of America (SIA) is pleased to announce the first ever ClimateUnited Month, April 2022. This entire month will be dedicated to reinforcing SIA’s commitment to uniting and mobilizing the winter outdoor industry […]

Newly Elected SIA Board Members and New Board Chair Poised to Deliver Immediate Business Value, Facilitate Long-Term Industry Innovation

March 31, 2022

Four newcomers join as SIA focuses on facilitating industry-wide work to solve immediate business problems, adapt to changing pressures, save and grow Park City, UTAH (March 31, 2022) – Four new Directors have been elected to the SIA Board and a new Chair has been appointed, as SIA balances delivering immediate business value and working […]

Raccoon Events and Snowsports Industries America Partner to Transform Snowbound Fest into Snowbound Expo

March 16, 2022

Snowbound Expo expected to generate extensive consumer awareness for winter outdoors Guilford, UK and Park City, UT (March 16, 2022) – Raccoon Events (Raccoon) and Snowsports Industries America (SIA) are delighted to announce a long-term partnership in conjunction with the B2C event Snowbound. The partnership is a huge win for consumers and exhibitors alike and […]

Snowsports Industries America (SIA) Unveils New ClimateUnited Lab, A Free Online Tool for SIA Members to Build and Execute Climate Action Plans

January 24, 2022

PARK CITY, UT (January 24, 2022) – Today, as part of their ongoing climate initiative, Snowsports Industries America (SIA) launches the ClimateUnited Lab, an online resource that provides the framework, tools, resources and guidance for every company – large or small – to build their climate strategy. The ClimateUnited Lab is accessible to every SIA […]

Snowsports Industries America (SIA) Launches Channel on FUEL TV to Thrill Viewers with Winter Enthusiast Content Featuring SIA Members

January 12, 2022

SIA’s “Snowbound” initiative was developed to reach more and diverse consumers on behalf of the winter outdoor industry Park City, Utah (January 12, 2022) – Viewers worldwide will soon enjoy eleven episodes of thrilling winter outdoor lifestyle content featuring SIA member brands. The new “Snowbound” series, the result of a new partnership between FUEL TV […]

SIA NextGen Study Offers Detailed Insights Into Growing Participation, Diversity in Snowsports

December 16, 2021

SIA is leading the way in connecting the winter outdoor industry with consumers in new and unexpected ways. Park City, Utah (December 16, 2021) – The NextGen Study of Winter Participants, a report released today by Snowsports Industries America (SIA), offers a detailed look at the perceptions of young and diverse non-participants in winter outdoor […]

SIA Winter Outdoor Data Shows Increase in Consumer Spending and Jobs

December 1, 2021

Consumer spending grew to $79.6 billion and supported 799k jobs Park City, Utah (December 1, 2021) – As we continue through the busy time for consumer spending, data released today by Snowsports Industries America (SIA) shows that winter outdoor consumers are responsible for over $79 billion in spending and support 799,000 jobs. The report shows […]

Snowsports Industries America Issues Inclusion Challenge to the Winter Outdoor Community: We Can and Must Do Better

November 1, 2021

SIA Inclusion Committee Delivers Key Messages for the Industry Park City, Utah (November 1, 2021) – Snowsports Industries America (SIA) kicks off the 2021/2022 winter season with a commitment to make the industry more inclusive and diverse. Having singled out inclusion as one of the critical components for industry growth, the SIA Inclusion Committee has […]

Snowsports Industries America Releases Participation Study for 2020-2021 Season

October 26, 2021

Frequency was one of the key driving forces in the uptick of last season’s winter sports activity Park City, Utah (October 26, 2021) – Snowsports Industries America (SIA) announces the release of their study on participation in winter sports across the 2020-2021 season, providing an in-depth look at skiing, snowboarding, cross-country skiing, snowshoeing, sledding, and touring. This study highlights a […]

Snowsports Industries America and Winter Outdoor Industry Push for Passage of Bold Climate Legislation

October 20, 2021

 46 outdoor brands sign letter to Congress in support of climate provisions in reconciliation package Park City, Utah (October 20, 2021) – Snowsports Industries America (SIA) – with support from more than 40 businesses with an active interest in the winter outdoor industry – has sent an open letter to members of Congress urging them to consider […]