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Burton CEO on Current Sales Trends and More

November 23, 2020

The article is published in partnership with Shop-Eat-Surf We talk to John Lacy about the crazy demand Burton is seeing online, the current strength of industry wholesalers after robust summer sales, and the potential “tidal wave of opportunity” that comes with new participants. The big question on people’s minds as winter arrives is if the […]

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REI Action Sports Leader on Early Snow Trends, Navigating the Pandemic

November 5, 2020

Story in partnership with: We talk to Ben Johns about what winter gear is selling, what the pandemic has been like for REI given the extraordinary demand for outdoor equipment, and the new, innovative digital tools REI has added to serve customers. Ben Johns, REI GMM of Action Sports – Photo courtesy of REI By […]

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