News Category: Shop-Eat-Surf Article

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Snowboard Sales Boom This Season

April 5, 2021

Shop Eat Surf speaks to brands, retailers, and NPD about the surprising snow sales trends that have developed this season. In partnership with Shop-Eat-Surf By Tiffany Montgomery | Published April 5, 2021 There were many questions headed into the snow season this year. Would resorts be able to operate? Would people feel comfortable going to resorts? […]

North Face President Steve Murray on Go-Forward Strategy

March 25, 2021

Shop Eat Surf speaks with Steve about how he ended up back at VF Corp., the changes he is making to The North Face’s strategy and how the brand is looking to rejuvenate the Americas business. They also asked Steve, a footwear industry veteran, about his big plans for North Face in that category. In […]

Phunkshun Finds Doing Good is Good for Business

February 26, 2021 1 Comments

The company quickly pivoted to making PPE during the pandemic. They got a big boost when Colorado Governor Jared Polis wore a Phunkshun mask during a press briefing advocating the wearing of masks.  In partnership with Shop-Eat-Surf By Tiffany Montgomery | Published February 26, 2021 Phunkshun Wear has had a down and then up ride […]

686 Joins the Outdoor Sales Surge

February 1, 2021

It’s not just snowshoe and backcountry brands that are having a good season. We talked to Mike West and Jono Zacharias about adjustments 686 made after the pandemic struck, how sell through is going this snow season, and how pre-book orders for next season are shaping up. In partnership with Shop-Eat-Surf By Tiffany Montgomery | […]

The Snow Winners So Far This Season

January 20, 2021

NPD put hard numbers to winter sales trends during SIA’s Industry + Intelligence Day at OR Winter Online. In partnership with Shop-Eat-Surf By Tiffany Montgomery | Published Jan 20, 2021 It’s common knowledge in the snow industry that snowshoes, Nordic, splitboards and backcountry gear are selling well so far this season. But NPD put hard […]

K2 Sports President on Mindbender Success, Winter Sales Trends, and the Rise of DTC

January 11, 2021

“All I can say is I would be concerned if I was the competition,” John Colonna said. “Freeride is our category and I look forward to continuing to take back our market share from the European brands.” In partnership with Shop-Eat-Surf By Tiffany Montgomery | Published Jan 11, 2021 We reached out to K2 Sports […]

Christy Sports VP on Winter Sales Trends

December 21, 2020

Thomas O’Winter, the longtime VP of Merchandising, shares how the large industry retailer approached this season and what is selling thus far. In partnership with Shop-Eat-Surf By Tiffany Montgomery | Published Dec 21, 2020 Like many sports retailers, Colorado-based Christy Sports Ski and Snowboard had a great summer. The retailer, which has 65 stores in four states, […]

Skiessentials.com Owner on Winter Sales Trends

December 21, 2020

Josh Wolfang, who operates a high volume online ski business and a brick-and-mortar store in Stowe, shares how the company approached this winter season and what is selling. In partnership with Shop-Eat-Surf By Tiffany Montgomery | Published Dec 21, 2020 Josh Wolfgang has a close view of current snow sales trends in both digital and brick-and-mortar […]

Mammoth Mountain President on Impact of New Lodging Lockdowns

December 15, 2020

In partnership with Shop-Eat-Surf By Tiffany Montgomery | Published Dec 15, 2020 The new lockdowns in California couldn’t have come at a worse time for Mammoth Mountain. As the company headed into the key holiday season, bookings were strong for December. But while the mountain is open and operating, county health officials banned all hotels […]

Arbor CEO on Surviving and Thriving for 25 Years

December 9, 2020

A talk with Arbor Co-Founder Bob Carlson about the key changes in business strategy that allowed the snowboard and skateboard brand to survive when so many others didn’t.  By Tiffany Montgomery, Shop-Eat-Surf Arbor Snowboards launched in 1995 with a commitment to sustainability and craftsmanship at a time when the environment was not a hot topic. […]