Industry News and Features

Snowsports Industries America posts news and information about the snowsports industry - as well as press releases, brand stories and other member-focused blogs here in our news portal. Please forward press releases or any relevant news to SIA here.

Family of 12 Iconic North American Mountain Destinations Finally Gets a Name

By | January 11, 2018 | 0 Comments

Alterra Mountain Company formed by Affiliates of KSL Capital Partners and Henry Crown and Company spreading across five states.

Beech Mountain Hosts 50th Anniversary Celebration Jan. 25-28

By SIA | January 10, 2018 | 0 Comments

Beech Mountain Resort will honor its milestone ski season with a 50th Anniversary Celebration, Jan. 25-28. Activities include live music, fireworks, craft beer, trivia and the Great Cardboard Box Derby, a beloved annual tradition. Festivities kick off Thursday evening, Jan. 25, with Beech Mountain-themed trivia at the resort’s Beech Tree Bar and Grille. High Standards, […]

Vail Resorts Takes Step Toward Zero Footprint Hiring Renewable Choice Energy

By | January 10, 2018 | 0 Comments

Renewable Choice Energy to assist Vail Resorts in identifying green energy opportunities.

Luxury Alpine Sportswear Brand Alps and Meters Opens Unique Retail Concept Inside St. Regis

By SIA | January 4, 2018 | 0 Comments

“The St. Regis Deer Valley is one of the top luxury ski destinations anywhere in the world”, said Founder/CEO Louis Joseph, former Global Director of Strategy and Innovation at PUMA SE, “We are excited to share the brand with residents, visitors, and guests of the hotel alike.”

Five Things to Know About New Mexico’s Angel Fire Resort

By | December 23, 2017 | 0 Comments

Angel Fire Resort has added a more robust snowmaking system and upgraded the electrical of the resort’s famous Chile Express high-speed, detachable quad.

Pacific Northwest Ski Areas Continue to Lead the Nation this Season

By | December 11, 2017 | 0 Comments

Last week’s colder temperatures and abundant sunshine made it a great time to get on the slopes in Pacific Northwest mountains.

Giro Partners as Official Helmet Supplier of Mammoth Mountain's Unbound Terrain Parks

By SIA | December 10, 2017 | 0 Comments

The continued relationship brings Giro together with organizations committed to lowering the instances of injury in their customers with inclusion in Mammoth Mountain’s Safety Month.

Historic Investments and Transformation for Whistler Blackcomb and Park City Mountain

By | December 10, 2017 | 0 Comments

Vail Resorts, Inc. (NYSE: MTN) announced that the company plans to make an historic investment of CAD$66 million (USD$52 million) at Whistler Blackcomb this season focusing on three new lifts at the heart of the resort. This transformative investment features the addition of a new gondola on the Blackcomb side of the mountain, as well […]

Fairbank Group Initiates Variable Lift Ticket Pricing Inspired by Airlines

By | November 16, 2017 | 0 Comments

As the start of the 2017-18 ski season has begun, the Fairbank Group of New England ski resorts — Bromley Mountain, Cranmore Mountain Resort and Jiminy Peak Mountain Resort — officially launched airline-style variable lift ticket pricing for skiers and riders able to plan ahead and purchase tickets online before they arrive. Discounts of 30 […]

Olympic Fever Sweeps Colorado Ski Country

By | November 15, 2017 | 0 Comments

Events will Feature Olympic Qualifiers, Skiing with Former Olympians and Olympic Celebrations Come February, all eyes will be on the Olympic Games in PyeongChang, South Korea. In the months leading up to the Olympics, Colorado Ski Country USA resorts across the state will host Olympic qualifiers and celebrate with Olympic-themed events including races, Olympiads, sendoffs […]