Snowsports Industries America posts news and information about the snowsports industry - as well as press releases, brand stories and other member-focused blogs here in our news portal. Please forward press releases or any relevant news to SIA here.
Offering what it is calling “the best access to the best mountains,” the Ikon Pass has now arrived and is bringing three new mountains with it. Available at two price points ($899 and $599) with varying levels of access and benefits, the Ikon Pass will go on sale March 6. The three new destination partners […]
Meager snowfall at most western ski resorts during January has led to a drop off in bookings for the remainder of the ski season as lodging properties maintain a tenuous hold on revenues. The downturn was reported this morning by Inntopia in their monthly DestiMetrics* Market Briefing to participating lodging and marketing organizations. As of […]
Up to two feet of snow has fallen on Colorado Ski Country USA (CSCUSA) member resorts, with more snow expected to fall in Colorado’s high-country heading into President’s Day weekend. The Southwest region of Colorado received the highest snow totals with Silverton Mountain collecting 24 inches of snow in 48 hours. Wolf Creek Ski Area […]
Alterra Mountain Company announced the appointment of Rusty Gregory as Chief Executive Officer. Gregory is an investor in the company and has been a member of the Board of Directors since the company’s inception in August 2017. Gregory is an experienced travel industry executive and proven mountain resort innovator. His career in the ski industry […]
Ski back in time and rock the 1980s like never before during the Totally ’80s Retro Ski Weekend at Beech Mountain. This year’s event takes place Feb. 22-25 with four days of throwback activities, including the best music lineup in the weekend’s seven years of bending the space-time continuum. Saturday night’s headliner at Beech Mountain […]
Continuing its mission to provide educational opportunities for the local Tahoe community, the Women of the Squaw Valley Alpine Meadows Ski Patrol are thrilled to announce the creation of scholarships for avalanche safety education through the Sierra Avalanche Center. The calendar proceeds, which exceeded $20,000, will support community scholarships and patrol educational development over multiple […]
Many Colorado Ski Country USA (CSCUSA) member ski areas offer women’s-specific clinics, lessons and events for female skiers and riders. Whether a guest is new to the sport, an advanced veteran or looking to enjoy a different kind of learning environment, CSCUSA ski areas have something for everyone. Participating women will enjoy networking with fellow […]
Snowmaking crews worked tirelessly to make snow and open as much terrain as possible in November and December.