Industry News and Features

Snowsports Industries America posts news and information about the snowsports industry - as well as press releases, brand stories and other member-focused blogs here in our news portal. Please forward press releases or any relevant news to SIA here.

The Top States Delivering Skiers May Not Be What You Think

By | March 23, 2018 | 0 Comments

Locals create the identity of a ski town: it’s imprint, ambiance, character. In a symbiotic relationship, the season’s visitors add to a town and resort’s flavor and, ultimately, keep the lifts running at the local ski hill. Understanding the origin of visiting skiers sheds light on the commitment, investment and love they have for the […]

How Partnerships Can Really Work: Volkswagen of America and the Professional Ski Instructors of America/American Association of Snowboard Instructors (PSIA-AASI)

By | March 15, 2018 | 0 Comments

As part of the collaboration, Volkswagen offers a range of 4Motion all-wheel-drive vehicles to the eight PSIA-AASI divisions as well as the group’s national office.

PSIA-AASI Celebrates Advancements in Ski and Snowboard Instruction April 6

By SIA | February 16, 2018 | 0 Comments

This spring marks the 50th anniversary of the 1968 International Congress of Ski Instructors (Interski) that was held in Aspen, Colorado. It was the first and only Interski held in the United States. To celebrate this milestone, the Professional Ski Instructors of America and the American Association of Snowboard Instructors (PSIA-AASI) invites the snowsports community […]

5Point Adventure Film Festival Gears Up for 2018 Festival in Carbondale, April 19-22

By | February 15, 2018 | 1 Comment

Colorado’s leading adventure film event 5Point Film Festival announces details for its eleventh season, which kicks off in Carbondale, Colorado with its flagship four-day concert-style film festival, April 19—22, 2018. The sell-out flagship festival, which was founded by former Climbing Magazine owner, Julie Kennedy in 2008, offers the audience a taste of adventure through the […]

International Skiing History Association to Honor Seven at 26th Annual Awards

By SIA | February 12, 2018 | 0 Comments

Skiing History Days at Squaw Valley, California, March 21-25, 2018

National Ski Patrol and International Mountain Bicycling Association Form Partnership

By SIA | February 5, 2018 | 0 Comments

Beginning this year, the International Mountain Bicycling Association (IMBA) will serve as a partner of the National Ski Patrol (NSP) to promote mountain bike patrols and patrollers. The new partnership furthers NSP’s ongoing efforts to grow summer operations in response to the needs of its mountain resort partners and aligns with IMBA’s work to refocus […]

Vans First Global Snowboarding Film to Launch at OR + Snow Show

By | January 22, 2018 | 0 Comments

Vans presents the official release of the brand’s long awaited first-ever full-length snowboard film, LANDLINE. With behind the scenes photography from the two-year making of LANDLINE. showcased in the venue, House of Vans will also host a panel discussion in partnership with Kodak on the day of the event, featuring film director Tanner Pendleton, filmer […]

Vail Resorts Says Skier Visits Down 10.8 Percent

By SIA | January 12, 2018 | 0 Comments

Vail Resorts Inc. reported season-to-date total skier visits for the company’s North American mountain resorts were down 10.8 percent compared to the prior year season-to-date period, impacted by low snow levels in the western regions. Season-to-date ski school revenue was down 4.5 percent and dining revenue was down 8.7 percent compared to the prior year […]

Luxury Alpine Sportswear Brand Alps and Meters Opens Unique Retail Concept Inside St. Regis

By SIA | January 4, 2018 | 0 Comments

“The St. Regis Deer Valley is one of the top luxury ski destinations anywhere in the world”, said Founder/CEO Louis Joseph, former Global Director of Strategy and Innovation at PUMA SE, “We are excited to share the brand with residents, visitors, and guests of the hotel alike.”

Rossignol Group Acquires Dale of Norway in Surprise Move

By SIA | January 2, 2018 | 0 Comments

Rossignol says acquisition of Dale of Norway strengthens its apparel segment.