Industry News and Features

Snowsports Industries America posts news and information about the snowsports industry - as well as press releases, brand stories and other member-focused blogs here in our news portal. Please forward press releases or any relevant news to SIA here.

Volkl Reissues What it Considers the Best All Mountain Freeride Weapon in the World

By | December 28, 2017 | 0 Comments

This will be the fifth iteration of the Mantra, first breaking onto the scene in 2005 and becoming a best-seller globally for its high-end sportiness as an all-mountain freeride ski. The M5 is built on this success, says Volkl.

Salomon Launches Touring Binding It Says Changes Backcountry Skiing Performance

By | December 8, 2017 | 2 Comments

Seven years in the making in collaboration with some of the best freeskiers on the planet, Salomon, and at the same time Atomic, unveils the S/LAB SHIFT MNC binding for the 2018/2019 season.

The SIA Snowsports Industry Insights Report Is Here

By SIA | December 1, 2017 | 0 Comments

The SIA Snowsports Industry Insights Report is a compilation of research from a number of snow sports industry studies, including snow participation data and demographics, general market trends, equipment sales, crossover activities and more.

More Winter Boot Makers Turning to Michelin

By | November 25, 2017 | 0 Comments

Columbia and Icebug are the two latest footwear manufacturers to adopt Ice Control Technology developed by the R&D department of Michelin Technical Soles, based in Verona, Italy.

Picture Organic Named Official Apparel Partner for Dew Tour

By | November 16, 2017 | 0 Comments

Picture Organic Clothing — makers of organic, recycled, and bio-sourced products for board sports — announced its official apparel sponsorship for the upcoming 2017 Dew Tour. The inaugural partnership kicks off on Picture’s fifth season of distribution in the US market, as enthusiasm for the brand’s stylish approach to eco-friendly clothing continues to grow. Taking […]

Burton Unveils U.S. Snowboard Team Uniforms for PyeongChang Olympics

By | November 3, 2017 | 0 Comments

With less than 100 days until the opening ceremony of the upcoming 2018 Olympic Winter Games, Burton Snowboards unveiled the Olympic uniforms to be worn by the U.S. Snowboard Team. PyeongChang 2018 will mark the fourth consecutive Olympic Games where Burton has partnered with U.S. Ski & Snowboard to create one-of-a-kind uniforms for the halfpipe, […]

Hults Bruk American Felling Axe by Dave Canterbury

By | October 16, 2017 | 0 Comments

Firewood season is here, and Hults Bruk — the world’s oldest active axe manufacturer — is introducing a new felling axe to their acclaimed line of Swedish hand-forged axes. Created by survival and wilderness skills instructor, blacksmith and New York Times bestselling author Dave Canterbury, the new design is based on professional felling axes made […]

Spark R&D Says Stoke is High for 17/18 Season with Pillow Line Straps, Crossbar Clips and Canted Pucks

By | September 11, 2017 | 0 Comments

Based out of Bozeman, Montana, Spark R&D is a rider owned and operated snowboarding brand dedicated to pushing innovation in splitboarding since 2006. With a view of the Bridger Mountains from its shop, they design and build splitboard bindings and accessories by putting backcountry performance first. The local brand unveiled its latest innovations and improvements […]

Is This the First Truly Carbon Balanced Brand in the Snowsports Industry?

By | August 29, 2017 | 0 Comments

Nikwax — global leader in aftercare products for outdoor performance gear and apparel — celebrated its 40th anniversay by carbon balancing the entirety of its operations, dating back to 1977. Since 2007, the brand has been working with World Land Trust to offset its yearly emissions, as well as going back and offsetting each year […]

Rossignol’s Nick Castagnoli on The Sessions @ SIA

By SIA | April 4, 2016 | 0 Comments

  Rossignol’s Nick Castagnoli discusses maintaining a top position in the ski hard goods market, new carbon technology & the decision to consolidate its bindings offering. When you have the top two selling skis in North America, how do you possibly go up from there? Rossignol has been a staple in the ski industry since […]