News Category: Industry Press Releases

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Bern Helmets Plans For Future Evolution With Expanded Team, New Headquarters And Proprietary Technology

January 14, 2021

Founder Dennis Leedom Leads Seasoned Team Leveraging Outdoor, Winter Sports and Micromobility Growth; New Carbon Fiber and 2.0 Helmet Series Debut this Month PLYMOUTH, Mass. (January 14, 2021) —  Bern Helmets, respected around the globe for its proprietary street-inspired helmets, combining style, comfort, and safety on trails, slopes, water, and in urban venues, today announced an expanded leadership team […]

There’s a New Bull in Town: Tecnica Introduces an All-New Cochise Series

January 12, 2021

The boot that pioneered a category has been redesigned with the same end-goal in mind: ski hard, ski fast, walk freely. WEST LEBANON, NH (January 12, 2021) – Tecnica proudly introduces an all-new Cochise series that remains whole heartedly true to its roots, designed for committed skiers who want muscle and power for the down with […]

Picture Welcomes Big Mountain Skier, Jackie Paaso to the Team

January 10, 2021

A shared interest in human-powered skiing and filmmaking projects drives the partnership. DENVER, CO (January 10, 2021) – Picture, makers of recycled, organic, and bio-sourced products for board sports and the outdoors, is thrilled to announce the addition big mountain skier, Jackie Paaso, to their team of athletes, warmly referred to as the Picture Family. […]

Krimson Klover Unleashes the Future in Glam Era for Ski Fashion 2021

January 7, 2021

Media Release —  Boulder, Colorado (January 7, 2020) — Krimson Klover, an activewear clothing company created by women, for women announces Girl PWR, the future in Ski Glam, brought back and bold. After a year of worldwide setbacks and pandemic challenges, Krimson Klover looks back to leap forward, reminiscing about the carefree days of the […]

HDry Brand® North America, the Solution to Lighter Dryer Gloves, Footwear, and Packs

January 6, 2021

Bethel, CT (January 6, 2021) —  Altexa srl and GHS Holdings announces that HDry® North America will exhibit at the virtual Outdoor Retailer show and the ISPO Europe trade show. HDry will be participating in these history making events with the most advanced technology for waterproofing outdoor products through direct (3D) lamination of a waterproof/breathable […]

YNIQ Eyewear selects the Vail Valley as its North American home, names Progression Brands Group as Operating Partner

January 5, 2021

Media Release – Stockholm, Sweden and Eagle, Colorado – January 5, 2021 Yniq Eyewear (Spoxury TR Group AB) announces that it has selected the Vail Valley as its North American home and Progression Brands Group (PBG) as its North American Operating Partner. Yniq’s decision to partner with PBG and call the Vail Valley home comes […]

PSIA-AASI Partners with Givego to Bring Video Analysis Coaching to Smartphones

December 22, 2020

Receive Personal Improvement Tips from PSIA-AASI National Team Members Lakewood, Colo. (Dec. 22, 2020) – The Professional Ski Instructors of America and the American Association of Snowboard Instructors announces its partnership with Givego, a video analysis tool, to provide skiers and riders easy access to personalized coaching from top instructors. The on-demand virtual instruction service […]

Square and POWDR Bring New Commerce Tech to the Ski Slopes

December 14, 2020

SAN FRANCISCO, CA & PARK CITY, UT – Dec 14, 2020 – As the winter ski season gets underway, Square announced that its commerce platform now powers payments, e-commerce, and point of sale at nearly a dozen renowned ski resorts across the U.S. and Canada in partnership with POWDR, an adventure lifestyle company on a […]

Tecnica Elevates Footwear Commitment with New Leadership Role

December 10, 2020

Rob Phillips to Lead North American Business Unit West Lebanon, NH (December 10, 2020) – Tecnica Group is proud to announce the hiring of Rob Phillips in the newly created role of North American Business Unit Director – Tecnica Footwear. Responsible for overseeing commercial operations, product and marketing, Phillips comes to Tecnica with over 14 […]

2021 Open Enrollment For Health Insurance Is In Full Swing!

December 5, 2020

Tuesday, December 15,2020, is the FINAL DAY to enroll in health insurance coverage for the upcoming year. Act now to take advantage of the Snowsports Industries America health coverage program from our partner LIG Solutions. As a member, this program gives you exclusive access to affordable health insurance options for you, your family, and even your business/employees. […]