News Category: Industry Press Releases

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Olympic Athletes Inspire SOS Outreach Park City Youth on the Hill

February 12, 2021

FOR IMMEDIATE RELEASE SOS Outreach, a national youth development non-profit with local programs in Park City, incorporates the outdoors as a launching pad to build community, develop critical life skills, and strengthen resilience for underrepresented youth to navigate unexpected challenges. SOS Outreach’s programs counter the isolation youth are facing from the pandemic—empowering them with the […]

Le Bent Welcomes Industry Veteran, Johnny West, to the Global Team

February 12, 2021

West to focus on global expansion for the brand, following a period of sustained growth. Denver, CO (February 12, 2021) – Le Bent, Australia’s beloved makers of first-on-skin layers and technical snow and outdoor socks, is pleased to announce the addition of industry veteran, Johnny West, to the team, leveraging over two decades of outdoor […]

Yniq: Lindsey Vonn’s Limited Edition Goggle Available in the US

February 9, 2021

Limited to 82, symbolizing her record-breaking number of World Cup wins Stockholm, Sweden (February 9th, 2021) — Today, Yniq and Lindsey Vonn announce the arrival of the LV82 limited edition premier goggle. This new release of Yniq goggles is limited to only 82 pieces, symbolizing each one of Vonn’s record-breaking wins. Available online, the Lindsey […]

Winter Wildlands Alliance Launches “Ski Kind” Campaign to Promote Backcountry Responsibility

February 3, 2021

The Ski Kind Backcountry Responsibility Code is for everyone recreating outside this winter, promoting responsible recreation and tips for keeping the backcountry open, accessible, inclusive and protected. Boise, ID (For immediate release) — Winter Wildlands Alliance is proud to introduce the Ski Kind Backcountry Responsibility Code, a set of guidelines to promote responsible winter recreation […]

Titus Adventure Company Announces CAIC As Latest Adventure With Impact Giving Back Partner

February 2, 2021

As part of its ongoing Adventure with Impact series of projects, TAC adventure vehicle rentals announces a give-back program with the crucial Colorado Avalanche Information Center. Denver, Colo. (For Immediate Release): As part of its ongoing Adventure With Impact series and one of the ways it is giving back to its customers, the community, and the […]

Mammut And POWDR Partner For Uniform Upgrade

February 1, 2021

Premiere mountain safety brand kits out POWDR resorts’ employees (Williston, VT) Feb 1, 2021 – Mammut has announced the roll-out of their partnership with POWDR. The leading Swiss-born premium outdoors brand has proven itself as the snow professionals’ uniform and gear of choice, and will be POWDR’s official winter uniform partner beginning this 2020/21 season. […]

Nordica Launches New Innovative Speedmachine 3 Ski Boots and Women’s Wild Belle All-Mountain Ski Collection

January 21, 2021

WEST LEBANON, N.H. – Jan. 21, 2021 – Ever optimistic and bullish on skiing, Nordica USA today announced it is adding completely re-designed models to its Speedmachine family of skis boots, which will be designated Speedmachine 3, and a line of all-mountain women’s skis called the Wild Belle collection. “The enthusiasm people have for getting […]

Tecnica Footwear Expands Winter Offering with the Addition of a Modern Apres Boot and a Go-Anywhere Hiker

January 21, 2021

The leader in high-performance footwear applies their technical expertise to new styles, for living an active outdoor life on and off the mountain. WEST LEBANON, NH (January 21, 2021) – Tecnica Group, the Italian-based manufacturer of technical outdoor footwear and ski boots, welcomes two new styles to its Fall-Winter21 collection of cold-weather boots, expanding their […]

Flylow Gear Rings in the New Year with Avalanche Safety, Becoming a Major Sponsor of the American Avalanche Association

January 19, 2021

TAHOE, CALIFORNIA (Tuesday, Jan. 19) — Flylow Gear (flylowgear.com), the independent and mountain-raised creator of outerwear and apparel, has joined a short list of outdoor leaders as a major sponsor for the American Avalanche Association (A3) (americanavalancheassociation.org), a leading nonprofit dedicated to avalanche safety, education and research in the United States. A3 relies on the […]

Another Successful Collaboration Between Wintersteiger & the US Ski Team

January 18, 2021

For Immediate Release: January 18, 2021 Salt Lake City, Utah – Wintersteiger, official supplier to US Ski & Snowboard and exclusive tuning partner for the Center for Excellence, offered ski tuning services at Copper Mountain during the late fall/early winter training block this year.  As the working relationship between Wintersteiger and the US Ski Team […]