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Farm to Feet and Ski City Launch Cottonwood Getaway Sweepstakes

November 19, 2017

Farm to Feet, makers of 100-percent-American socks and the official sock of Salt Lake City, UT, announced the launch of the Cottonwood Getaway Sweepstakes, giving one powder hound and a friend four days of skiing and lodging in Salt Lake, also known as Ski City. Skiers and riders can enter to win the trip at […]

Fairbank Group Initiates Variable Lift Ticket Pricing Inspired by Airlines

November 16, 2017

As the start of the 2017-18 ski season has begun, the Fairbank Group of New England ski resorts — Bromley Mountain, Cranmore Mountain Resort and Jiminy Peak Mountain Resort — officially launched airline-style variable lift ticket pricing for skiers and riders able to plan ahead and purchase tickets online before they arrive. Discounts of 30 […]

Blizzard/Tecnica Announces New Rockies Associate Sales Rep

November 14, 2017

Blizzard / Tecnica announced that Savanna Cochran will be the new associate sales representative in Colorado, Southeast Wyoming and New Mexico effective immediately.  Cochran will work directly with Jeff Sale, principal sales representative of Bodacious Sales representing Blizzard Tecnica.  Cochran, an avid skier, grew up in Glenwood Springs, CO. She has a variety of on-snow […]

Mammoth Resorts Inks First-Ever Ski Resort Deal with LA Kings

November 10, 2017

Two-time Stanley Cup Champions the LA Kings launched a new partnership with Mammoth Resorts  to coincide with the 2017-18 NHL season, making Mammoth Resorts an Official Partner of the LA Kings and the franchise’s first-ever Official Ski Resort partner. The relationship extends across Mammoth Resorts’ four entities: Mammoth Mountain Ski Area, Snow Summit, Bear Mountain […]

Desk Jobs are Overrated: How to Work on Snow this Winter

November 9, 2017

The Professional Ski Instructors of America and the American Association of Snowboard Instructors (PSIA-AASI) says it has the tools and education to help people get started working as a ski or snowboard instructor, and if working on the slopes sounds like a dream job, duh, visit PSIA-AASI’s Score a Job on the Slopes site to […]

K2 Skis Names Ryan McBride as Head of U.S. Sales

November 9, 2017

As the leader of U.S. sales, McBride’s energy is focused on strengthening retail partnerships and discovering new ways to steer consumers to K2 retailers. Reinforcing this goal is a company-wide decision to not sell ski or snowboard hard goods directly through K2 brand websites for the 2017/2018 season.

Vans Snow Introduces All-New Verse Double-Boa Boot for 2017/18 Winter Season

November 8, 2017

All-new for the 2017/18 winter season, Vans introduces the Verse, an innovative all-mountain and backcountry double Boa performance snowboard boot built for the progressive rider. Available now, the Verse is a fully customizable boot that honors Vans’ committed progression of the Boa Closure System. Offering extensive technical range and precision across two different lacing zones, […]

Utah Ski Resorts Get Early-Season Snow, Announce More Opening Dates

November 7, 2017

Ski Utah says that many of its resorts will be opening in under two weeks due to plentiful early season snow across the state. Over the past few days Utah received a healthy early season snow-storm. The big winner was Beaver Mountain in Northern Utah with over 20” since Saturday. With more snow on the […]

Skiers Needed to Re-enact Historic Birkebeiner Journey at Birkie 2018

November 7, 2017

In February 2018, an estimated 13,000 cross-country skiers will gather in Cable and Hayward, Wisconsin to take part in Birkie week ski events. The Slumberland American Birkebeiner is North America’s largest cross-country ski race and the signature event of Birkie week festivities. In homage to the race’s roots, the American Birkebeiner Ski Foundation (ABSF) is […]

Eddie Bauer Using eVent Fabrics as Waterproof Technology for EB First Ascent Fall-Holiday Collection

November 6, 2017

Premium waterproof-breathable fabric maker and Gore-tex competitor eVent announced that Eddie Bauer is the newest partner to feature the company’s patented air permeable and waterproof fabrics technology. Ten styles from Eddie Bauer’s First Ascent line for this fall and the upcoming holiday season include eVent waterproof technology in jackets, pants and bibs for climbing, skiing […]