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Snowfall is Down, But Western Resort Bookings Remain High

December 18, 2017

While many western mountain regions are struggling to make snow, resorts are not experiencing a negative impact on their bookings as of Nov. 30, said Inntopia in their monthly DestiMetrics* Market Briefing. For the month of November, occupancy was up 7.1 percent and revenues were up 11.4 percent compared to the same month last year. […]

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Kids Learning to Snowboard First: A Burton and AASI Social Media Promotion

December 15, 2017

AASI and Burton are hosting a social media contest through Jan. 31, 2017. Use the hashtags #kidscansnowboard and #snowpros over social media, and one winner will win a lesson with a certified AASI instructor at a Burton Riglet Park, a free kid’s specific Burton Riglet Snowboard, and a pair of Burton Mini-Grom Snowboard Boots.

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Burton Announces Industry-Leading 2020 Sustainability Goals

December 15, 2017

“As snowboarders and people who love the mountains and winter, we take climate change personally,” said Donna Carpenter, CEO of Burton Snowboards.

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TREW Introduces Upcycled Bags from Truce x Slingshot Sports

December 15, 2017

Since each Truce bag is handmade using upcycled and recycled materials, each one is a unique and inimitable masterpiece that works as good as it looks.

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Arvada Colorado Ski and Golf Store Gets Name Change and New Location

December 13, 2017

Beyond retail, the shared space will continue to offer the type of customized services that long-time shoppers value, including bike fitting and tuning, bike demos, custom boot fitting, ski and snowboard tuning, and ski and snowboard demos as well as the Junior Trade program for kids’ skis, snowboards, and bikes.

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Giro Partners as Official Helmet Supplier of Mammoth Mountain's Unbound Terrain Parks

December 10, 2017

The continued relationship brings Giro together with organizations committed to lowering the instances of injury in their customers with inclusion in Mammoth Mountain’s Safety Month.

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Vans Snow Partners with Team Rider Dan Liedahl to Deliver Customized Implant for 2017/18 Winter Season

December 10, 2017

Showcasing Danimals’ original artwork, the Vans Implant is equipped with classic snowboard boot construction, finished with a fully-loaded feature package that caters to the needs and wants of every style of rider.

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Historic Investments and Transformation for Whistler Blackcomb and Park City Mountain

December 10, 2017

Vail Resorts, Inc. (NYSE: MTN) announced that the company plans to make an historic investment of CAD$66 million (USD$52 million) at Whistler Blackcomb this season focusing on three new lifts at the heart of the resort. This transformative investment features the addition of a new gondola on the Blackcomb side of the mountain, as well […]

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Smith Grows Creative Team, Appoints Andy McCabe to Creative Director

December 8, 2017

Originating from Sun Valley, Idaho, Smith was founded in 1965 with the invention of the first snow goggle featuring a sealed thermal lens and breathable vent foam.

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Black Crows Teams with White Cloud to Launch North American Apparel Program

December 8, 2017

Black Crows was founded in 2006 in Chamoix, France, by professional freeskiers Camille Jaccoux and Bruno Compagnet. The company introduced its growing line of freeskis to the North American market in 2014 and has since taken off, growing a dedicated following in North America and beyond.

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