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Luxury Alpine Sportswear Brand Alps and Meters Opens Unique Retail Concept Inside St. Regis

January 4, 2018

“The St. Regis Deer Valley is one of the top luxury ski destinations anywhere in the world”, said Founder/CEO Louis Joseph, former Global Director of Strategy and Innovation at PUMA SE, “We are excited to share the brand with residents, visitors, and guests of the hotel alike.”

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Top Instructors Explain Olympic Mogul Competitions and How to Apply to Your Own Skiing

January 4, 2018

Stephen Helfenbein, a top ski instructor and alpine team member with the Professional Ski Instructors of America (PSIA), says to look for carving, fluidity, and speed during the competition, and explains you can use these three takeaways to improve your own skiing when you hit the slopes.

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Colorado Resorts Welcome Beginners for January’s Learn to Ski and Snowboard Month

January 3, 2018

Whether guests are new to Colorado, new to skiing or riding entirely or returning to the sport after a break, CSCUSA ski areas offer children, adults and everyone in-between a low-stress, fun learning environment.

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Rossignol Group Acquires Dale of Norway in Surprise Move

January 2, 2018

Rossignol says acquisition of Dale of Norway strengthens its apparel segment.

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SheJumps Launches Girls Junior Ski Patrol at Crystal Mountain

December 29, 2017

On December 16, 2017, SheJumps Wild Skills hosted Junior Ski Patrol at Crystal Mountain — a day camp where girls learned mountain safety and first aid while working with the strong women of the ski patrol community and SheJumps volunteers. Throughout the day, participants were taught a range of outdoor skills that are utilized by ski […]

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Five Things to Know About New Mexico’s Angel Fire Resort

December 23, 2017

Angel Fire Resort has added a more robust snowmaking system and upgraded the electrical of the resort’s famous Chile Express high-speed, detachable quad.

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Niche Snowboards and Connora Technologies Release Zero-Waste Manufacturing Documentary

December 22, 2017

Their goal has been to make it so that all of their manufacturing waste, and even end-of-life products themselves, are 100 percent recyclable.

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Aimee Fuller Reimagines Vans Ferra Snow Boot

December 21, 2017

Customizable Boot Provides Ultimate Anatomical Fit for Female Riders

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American Birkebeiner and Lumberjack World Championships Join Forces

December 21, 2017

More than 50 years ago, Hayward entrepreneur Tony Wise picked up the phone and began assembling competitors for an event he called the Lumberjack World Championships. A tireless promoter of northern Wisconsin, in 1973 Wise also founded the American Birkebeiner cross-country ski race. Now years later, these two iconic north woods events are once again joining forces with the signing of a resource sharing and management services agreement.

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PSIA-AASI Hosts Snowsports Management Seminar at NSAA Winter Conferences

December 18, 2017

The Winter Conferences cover topics such as management and talent development, and practical ideas and ways on how to grow the industry by creating and retaining lifelong skiers and riders through snowsports education.

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