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Le Bent Restructures US Sales Organization

September 21, 2020

The new structure combines a dedicated sales manager with regional independent reps to deliver retailers with high-quality, year-round service. DENVER, CO (September 21, 2020) – Le Bent, Australia’s beloved makers of ultra-comfortable technical socks and next-to-skin layers, is pleased to announce a new US sales structure, developed with the number one goal of providing year-round, […]

Mammut Joins Forces With Jackson Hole Mountain Resort

September 17, 2020

Premium Swiss outdoor brand named official uniform partner for leading snow destination (Williston, VT) Sept. 15, 2020 — Mammut, a leading Swiss-born premium outdoor brand with over a century and a half of experience in mountain safety and outdoor activity, is honored to announce a partnership as the official Uniform partner for Jackson Hole Mountain […]

Bluebird Backcountry Upgrades With New Mountain, Additional Programs

September 17, 2020

Colorado’s Newest Ski Area Set To Safely Open First Full Season (KREMMLING, CO – Sept. 17, 2020) – Coming off a test season that proved the world is ready for a ski area without chairlifts, Bluebird Backcountry announced today that it will open for a full ski season this year with more terrain, more classes, […]

PSIA-AASI Releases “Navigating the 2020-21 Snowsports Season” Guide

September 15, 2020

LAKEWOOD, Colo. (Sept. 14, 2020) – Delivering ski and snowboard lessons in a healthy environment this season is more important than ever. To help snowsports schools and instructors prepare for the upcoming season, the Professional Ski Instructors of America and the American Association of Snowboard Instructors (PSIA-AASI) released  “Navigating the 2020-21 Snowsports Season,” a document […]

WNDR Alpine Partners With Meteorite PR During Expansion Year Revolutionary Ski Brand Eyes More Visibility, New Product Line in 2020-21

September 14, 2020

Salt Lake City, Utah (September 14, 2020) – WNDR® Alpine, the celebrated ski brand that introduced revolutionary new eco-friendly technology into the winter sports industry last year, announced today that it has named Boulder-based Meteorite PR as its public relations firm of record as it continues to expand its product line and broaden its global […]

Altexa & GHS Holdings Announce Launch of HDry Brand® in North America

September 9, 2020

HDry: a step forward in ‘direct lamination’ membrane technology for waterproof outdoor performance products Bethel, CT (September 8, 2020) – This week, Altexa srl and GHS Holdings announced the launch of the HDry® brand in North America. HDry is the most advanced technology for waterproofing outdoor products through direct (3D) lamination of a waterproof/breathable membrane. […]

4FRNT Ski Company Gets New Owners

September 9, 2020

Company will continue to double down on direct-to-consumer model and athlete-inspired products 4FRNT Ski Company has been acquired by a group of private entrepreneurs from Jason Levinthal. The new owners Charlie Johnson, Will Armenta and Ebi Lange, are longtime friends, entrepreneurs, and passionate skiers. They are motivated by the purity and dedication of the 4FRNT […]

Legendary artist James Niehues And Mad River Glen Partner, Surpassing Crowdfunding Goal for New Hand-Painted Map

September 8, 2020

Fayston, Vt., (Sept. 8, 2020) – Open Road Ski Company and legendary trail-map artist James Niehues ( have partnered with Mad River Glen ( for a Kickstarter project to fund a striking all-new hand-painted image of the iconic mountain, with plans to use it for trail maps and mountain signs. Building on the success of […]

POWDR Names Chris Gunnarson General Manager Woodward Park City

September 3, 2020

PARK CITY, Utah, Sept. 3, 2020 – POWDR today announced that Chris “Gunny” Gunnarson will lead the adventure lifestyle company’s flagship Woodward destination as general manager of Woodward Park City, and also continue on as POWDR’s senior vice president of Woodward Mountain Experiences. Woodward Park City is Utah’s ultimate year-round action sports and ski resort […]

National Ski Patrol, Patagonia Renew Longstanding Partnership

September 2, 2020

The partnership expands to include collaborating to build a women’s specific Patrol jacket from the ground up National Ski Patrol and Patagonia this week renewed their longstanding and collaborative partnership through which Patagonia supplies NSP’s more than 30,000 members with patrol-specific outerwear, including the distinguished ski patrol uniforms. Through this new agreement, they will also […]