News Category: Industry Press Releases

SMITH LAUNCHES NEW TRIPLE-CERTIFIED SUMMIT BACKCOUNTRY HELMET

Winter 2022/23 (December 1, 2022) – From skin track to boot pack to summit ascents, the new Summit MIPS snow helmet is designed to go light and go far across a variety of mountaineering endeavors. Informed and inspired by Smith athletes Cody Townsend and Hadley Hammer, the hybrid shell construction blends a durable exterior with […]

Blizzard Tecnica Announces

2023 W2W Hilaree Nelson Education Scholarship The program aims to empower women through their passion for mountain sports. West Lebanon, NH (November 29, 2021) – Blizzard Tecnica is proud to announce the third annual scholarship for women looking to advance their education in snowsports, updated with a new name – the W2W Hilaree Nelson Education […]

These 10 game-changing innovations are set to reform the sports and outdoor industry

The Woolmark Company and Salomon have announced the winners and 10 innovative finalists’ concepts for the Woolmark Performance Challenge 2022 – the world-leading innovation and ideas incubation program for the sports and performance market. Delivering bold, game-changing innovations that seek to reinvent head-to-toe running uniforms, including sweat-activated cooling technologies to auxetic mycelium fabrics, bacterial bio batteries, thermo- chromic […]

Scott Lenhardt: Artistic Contributions to Burton Snowboards, 1994 – Present at Vermont Ski and Snowboard Museum

STOWE, VT (November 21, 2022) Vermont Ski and Snowboard Museum’s newest exhibit “Scott Lenhardt: Artistic Contributions to Burton Snowboards, 1994 – Present”, will open December 2nd with an opening party. West Rupert artist and Vermont native, Scott Lenhardt has created over 55 graphics for Burton Snowboards. Lenhardt did his first graphic for Burton in 1995 while […]

Park City is the 1st most insta-worthy resort in the USA, study reveals

As the peak Ski season fast approaches, a new study has revealed Park City is the 1st most insta-worthy resort in the United States. The research carried out by travel experts at Sleep Park Fly analysed ski resorts across the United States, looking at the number of Instagram posts and mentions of the resorts to reveal the most insta-worthy […]

Smith I/O MAG Imprint 3D Goggle Named to TIME’s List of Best Inventions of 2022

Portland, Oregon (November 10, 2022) – Smith, the global leader in snow goggles, is excited to announce today the I/O MAG Imprint 3D has been named to TIME’s Best Inventions of 2022 list in the Outdoor category. The entire list is comprised of 200 groundbreaking inventions across 25 categories, but with only 10 products awarded […]

Welcome Legendary Big Mountain Skier Michelle Parker to the Peak Ski Company Team!

I wanted you to be the first to know of a new team member here at the Peak Ski Company.   Michelle Parker is joining the team here at Peak as the Director of Skiing & Development!  I’ve attached the press release on this great news for a bit more detail.  Michelle’s been a good friend of mine […]

The First Disabled Ski Descent of Denali – Breaking Barriers with Vasu Sojitra

STOWE, VT (November 7, 2022) The Virtual Red Bench Speaker Series presents, The First Disabled Ski Descent of Denali – Breaking Barriers with Vasu Sojitra on Thursday, November 17th at 7:00 pm via Zoom. Vasu Sojitra is breaking barriers as an adaptive athlete as well as an advocate for racial justice and inclusion. Sojitra is climbing and skiing […]

Crystal Mountain employee, Karyn Thorr, promoted to COO

THOMPSONVILLE, Mich. (October 26, 2022) – Crystal Mountain has named Karyn Thorr chief operating officer effective today. Thorr has been an employee for 29 years and has since managed many different departments at Crystal, but it was her passion for snowsports that landed her at the family-owned resort in 1993. “I learned to ski at […]

Moosejaw Debuts Moosejaw “More” Collection, Bringing Mindfully Made Performance Outerwear to Broader Audiences Arriving October 2022 Full outerwear line for men and women utilizes recycled materials, offering warmth and performance for less MADISON HEIGHTS, Mich. (Oct. 25, 2022) – Moosejaw, a leading retailer specializing in outdoor gear and apparel, today announces the debut of the […]