News Category: Industry Press Releases

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Outdoor Sports Insurance links with Pale Morning Media for dedicated strategic communications support in Ski, Bike and Outdoor markets

March 10, 2021

EDEN PRAIRIE, MINNESOTA (Wednesday, March 10, 2021) — Outdoor Sports Insurance (, the longest serving business insurance broker in Ski, Bike and Outdoor markets, is linking with Pale Morning Media for strategic communications support. With 34 years of vertical market leadership, Outdoor Sports Insurance is at the forefront of emerging issues facing retailers, brands and […]

U.S. Ski & Snowboard Announces Four-Year Partnership with the National Brotherhood of Skiers

February 25, 2021

By U.S. Ski & Snowboard February, 25 2021 U.S. Ski & Snowboard, the Olympic national governing body of skiing and snowboarding in the United States, today announced a new four-year partnership with the National Brotherhood of Skiers (NBS). Founded in 1973, the NBS promotes winter sports among minorities and seeks to develop elite-level minority winter […]

Climate action, creativity, and adventure drive the alpine alliance Advanced Shelter, with limited-edition collaborations benefiting Protect Our Winters

February 25, 2021

February 25, 2021, for immediate release — Meet skiing’s wildest creative force for good (and the hell of it): Advanced Shelter WHO: Advanced Shelter is not so much a brand as an ever-evolving, project-based collaboration—on a mission to elevate adventure-sports gear through art and altruism, with creative partners joined in support of organizations committed to […]

Mammut Announces New Athletes As Additions To Safety Collective

February 24, 2021

Mammut Partners With Professionals For Snow Safety Awareness (Williston, VT) Feb 24, 2021 – Mammut has announced a robust new snow safety athlete team, supporting its mission and goals as the world’s premiere snow safety brand. Boasting the most advanced and reliable avalanche safety equipment on the market, Mammut has long been the go-to brand […]

Nordica’s Season 2 of ‘It’s Family Time’ Launches

February 22, 2021

Episode 1 features Idaho’s Rotarun Ski Area, ‘The little mountain with a big heart’ WEST LEBANON, N.H. – Feb. 22, 2021 – Legacy ski brand Nordica launched Season 2 of its “It’s Family Time” video series featuring skiing, families, and how the sport creates memories and bonds that last a lifetime. Season 2’s mid-winter series […]

Wintersteiger Partners With Head USA, Creates Working Showroom in Colorado

February 22, 2021

For Immediate Release: February 22, 2021 Salt Lake City, UT – Wintersteiger NA, the world’s leading supplier to ski and snowboard manufacturers, announces their new North American partnership with Head USA. The collaboration, which is an extension of Wintersteiger’s partnership with Head Europe, has resulted in the opening of a new demo center and showroom at […]

Free E-Learning Course Teaches Participants How to Ride a Sno-Go at a Ski Resort

February 17, 2021

Find a Resort Near You, Then Get Out and Sno-Go LAKEWOOD, Colo. (Feb. 17, 2021) – The Professional Ski Instructors of America and the American Association of Snowboard Instructors (PSIA-AASI) teamed with Sno-Go to create an e-learning course that teaches new and experienced snowsports enthusiasts a new way to slide downhill on snow. A Sno-Go […]


February 17, 2021

Extended Agreement Adds Subaru Motorsports USA Partnership with Woodward PARK CITY, Utah., Feb. 17, 2021 – POWDR and Subaru of America, Inc. announced today an extension of a longstanding partnership to provide POWDR mountain resort guests and Subaruowners with unforgettable adventures. The partnership expansion also makes Subaru Motorsports USA the official partner of Woodward. In […]

Olympic Athletes Inspire SOS Outreach Park City Youth on the Hill

February 12, 2021

FOR IMMEDIATE RELEASE SOS Outreach, a national youth development non-profit with local programs in Park City, incorporates the outdoors as a launching pad to build community, develop critical life skills, and strengthen resilience for underrepresented youth to navigate unexpected challenges. SOS Outreach’s programs counter the isolation youth are facing from the pandemic—empowering them with the […]

Le Bent Welcomes Industry Veteran, Johnny West, to the Global Team

February 12, 2021

West to focus on global expansion for the brand, following a period of sustained growth. Denver, CO (February 12, 2021) – Le Bent, Australia’s beloved makers of first-on-skin layers and technical snow and outdoor socks, is pleased to announce the addition of industry veteran, Johnny West, to the team, leveraging over two decades of outdoor […]