Industry News and Features

Snowsports Industries America posts news and information about the snowsports industry - as well as press releases, brand stories and other member-focused blogs here in our news portal. Please forward press releases or any relevant news to SIA here.

Elan Supports Long-Term Brand Growth with New U.S. Subsidiary

By | April 5, 2018 | 0 Comments

Elan Skis, the Slovenian-based legacy supplier of handcrafted skis, announced today the new formation of Elan Sports USA, an independent subsidiary of Elan d.o.o., effective immediately, under the leadership of Gary Fleming as president. Elan Sports USA, located in Lebanon, N.H., is part of a long-term strategy, the brand said, supported by a healthy increase […]

LEKI Partners with Ted Ligety to Offer Full Ride Scholarship to Ligety-Weibrecht Ski Camp

By SIA | April 4, 2018 | 0 Comments

LEKI is excited to announce the second annual LEKI Full Ride Scholarship to the Ligety-Weibrecht Ski Camp, which will award one deserving junior ski racer the ultimate opportunity to train with premier level coaches at one of the top summer training locations in the country. The scholarship includes registration fees for one week of camp […]

Clarus’ Black Diamond Opens Anchorage Retail Store

By SIA | March 26, 2018 | 0 Comments

Black Diamond, a global leader of innovative active outdoor performance equipment and apparel, and a brand of Clarus Corporation (NASDAQ:CLAR) (“Clarus” and/or the “Company”), a company focused on the outdoor and consumer industries, opened a strategic retail store in Anchorage, Alaska. Doors opened on March 24th and the space is located in an approximately 1,400 […]

Lib Tech Surf Launches New Wakesurf Line for Spring

By SIA | March 23, 2018 | 0 Comments

Lib Tech Surf has announced its new wakesurf line, featuring Aaron Witherell’s “Air’n” model is now available to consumers. As lifelong surfers, snowboarders, skiers and skaters, Lib Tech founders Mike Olson and Pete Saari, along with the past and present Mervin Mfg crews, have created a legacy of fun times through technological gravity toys. Inspired […]

CHAOS Headwear Sponsors Youth Initiative Programs in Outdoor and Snow

By SIA | March 21, 2018 | 0 Comments

Chaos Headwear — makers of high quality headwear in the U.S. and worldwide — will sponsor five inspiring programs that link youth to the outdoors in summer and winter programs. Giving back is at the heart of Chaos’s DNA: the Montreal-based company has sponsored SOS Outreach for over 13 years, Outdoor Outreach and Big City […]

Ski Utah Appoints New Director of Content

By SIA | March 20, 2018 | 0 Comments

Ski Utah announced that Hailey Klotz has been promoted to Content Director. Hailey started in her new position as of yesterday, Monday, March 19, 2018. In her new role, she is charged with managing, producing and disseminating dynamic content on SkiUtah.com and Ski Utah’s social media channels with the end goal of inspiring people from […]

February Snowfall Boosts Bookings But Occupancy Not Likely to Recover

By SIA | March 15, 2018 | 0 Comments

Desperately needed snowfall at many western ski resorts during February gave mountain destinations a healthy boost to their bookings for the remainder of the ski season but not enough to deliver a year-over-year increase in occupancy compared to the winter of 2016-17. According to Inntopia in their monthly DestiMetrics* Market Briefing released yesterday, as of […]

March Delivers Over Five Feet of Snow to Vermont Resorts

By SIA | March 14, 2018 | 0 Comments

March is historically Vermont’s snowiest month of the winter and this season it’s living up to that reputation. Since the beginning of March over five feet of snow has fallen at resorts, and in the last 24 hours, resorts across the state welcomed in between one to two feet with more snow forecasted for the […]

Chloe Kim and Ayumu Hirano Win 2018 Burton U.S. Open Halfpipe Titles

By SIA | March 10, 2018 | 0 Comments

Chloe Kim (USA) and Ayumu Hirano (JPN) earned the U.S. Open halfpipe titles at the 36th annual Burton U.S. Open Snowboarding Championships adding their names to the legendary list of winners. It was an incredible day of halfpipe riding as the field of 10 men and six women competed in Vail Mountain’s 22-foot halfpipe in […]

New E-Course Helps Beginner Skiers Prepare Before the Slopes

By SIA | March 8, 2018 | 0 Comments

An innovative online Introduction to Skiing Course will help you prepare so you know what to expect before you get to the slopes. The new e-course created with content from the Professional Ski Instructors of America (PSIA) and SKI Magazine is designed as a comprehensive guide just for beginners. The course will teach you about […]