News Category: Industry Press Releases

January 2021 show shifts from in-person gathering to an enhanced trade and industry digital experience available throughout the winter

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Outdoor Retailer Winter Online To Connect The Community This Winter

October 14, 2020

SAN JUAN CAPISTRANO, California – (October 14, 2020) – Outdoor Retailer announced today the upcoming launch of Outdoor Retailer Winter Online, a digital marketplace and enhanced online experience to support this winter season. As a result of the ongoing COVID-19 (coronavirus) pandemic, Outdoor Retailer Winter Online will replace the in-person show, originally scheduled for January […]

Dahu launches first of its kind complimentary online boot fit experience with a 100% Fit Guarantee

October 14, 2020

Puidoux, Switzerland., October 14th, 2020 —  Dahu, The Swiss Ski Boot, today announced its Corsair Fit Experience, the brand’s latest breakthrough. Complementing Dahu’s revolutionary and patented ski boots, the Corsair Fit Experience expands the brand’s commitment to innovation by reimagining the boot fit experience. A brand and industry first, Dahu leverages its out of box fit, […]

MAMMUT: NEW FIRMWARE UPGRADE FOR BARRYVOX

October 13, 2020

BarryHeart 3.4 with improved sound quality in alternative search mode, optimized battery support and software update now available. The BarryHeart 3.4 firmware upgrade makes searching for avalanche buried subjects using the market leading Barryvox avalanche transceiver even faster and more intuitive. The upgrade includes improved sound quality and optimized resolution of amplifying stages in alternative […]

Warren Miller Entertainment’s “Future Retro” Coming to Your Living Room This Fall

October 8, 2020

Warren Miller’s 71st feature film will stream across North America this November via regionalized events. FOR IMMEDIATE RELEASE Boulder, Colo. – October 8, 2020 – In the first-ever digital release of a full-length Warren Miller feature film, Warren Miller Entertainment (WME) is excited to bring its audience the digital release of the brand’s 71st film, […]

Picture Opens Pop-up Shop in California’s SEED People’s Market

October 7, 2020

COSTA MESA, CA (October 7, 2020) – Picture, makers of recycled, organic, and bio-sourced apparel and accessories, is proud to announce a pop-up shop in SEED People’s Market, the community-driven retailer focused on “products with a purpose”. Running October through December, SEED will feature a highly curated collection of Picture’s lifestyle apparel, jackets, accessories, and […]

James Niehues and Mad River Glen celebrate their partnership with the release of a new trail map and over $120,000 raised

October 5, 2020

Fayston, Vt. (Oct. 5, 2020) — Open Road Ski Company (openroadski.com) marked the end of their successful campaign in partnership with James Niehues (jamesniehues.com) and Mad River Glen (madriverglen.com) over the weekend, releasing a first look at the hand-painted trail map and raising a total of $121,327, surpassing their initial goal by over 1,500 percent. […]

Utah-based ski brand WNDR®️ Alpine announced today that it has been named the winner in the Sports and Recreation category for Fast Company’s 2020 Innovation by Design Awards, for incorporating the brand’s revolutionary techniques in eco-friendly biotechnology to design high-performance skis which include materials derived from microalgae.

September 30, 2020

WNDR Alpine was founded in July 2019 as a brand under the umbrella of Checkerspot, an advanced materials company that specializes in the development of next-generation polyurethanes and textile coatings and finishes. Based in Salt Lake City, Utah, WNDR Alpine last year unveiled the Intention 110, the first-ever ski to feature the Algal Core™, a […]

mountainFLOW Announces B-Corp Status and USDA Certification

September 24, 2020

Colorado Company Joins Select Group Committed to Social and Environmental Impact (BOULDER, CO – September 24, 2020) – mountainFLOW, the innovative and award-winning Colorado company that has revolutionized the ski wax industry with its line of groundbreaking eco-friendly products, announced today that is now a certified B-Corporation, and that all of the company’s celebrated products […]

Dakine Celebrates 25 Years of Heli Series

September 23, 2020

Rider-driven, Since Day 1 Built on 25 years of rider-driven design and trusted performance, the iconic Heli Series has been updated with an arsenal of new backcountry features, a recalibrated fit, increased durability, and recycled materials. With testing and direct input from our team riders, the Heli Series is fully equipped for winter’s deepest days. […]

Dynafit Snags Awards For Beast 108 Skis, Women’s TLT Light Insulator Jacket

September 21, 2020

Backcountry Magazine Dishes Out Honors Ahead of 2020-21 Winter Season BOULDER, CO (September 2020) – Dynafit, a global leader in innovation in competitive ski mountaineering, will head into the new 2020-21 winter season celebrating a pair of awards from Backcountry Magazine for the company’s acclaimed Beast 108 ski line and it’s Women’s TLT Light Insulator […]