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YNIQ Eyewear selects the Vail Valley as its North American home, names Progression Brands Group as Operating Partner

January 5, 2021

Media Release – Stockholm, Sweden and Eagle, Colorado – January 5, 2021 Yniq Eyewear (Spoxury TR Group AB) announces that it has selected the Vail Valley as its North American home and Progression Brands Group (PBG) as its North American Operating Partner. Yniq’s decision to partner with PBG and call the Vail Valley home comes […]

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PSIA-AASI Partners with Givego to Bring Video Analysis Coaching to Smartphones

December 22, 2020

Receive Personal Improvement Tips from PSIA-AASI National Team Members Lakewood, Colo. (Dec. 22, 2020) – The Professional Ski Instructors of America and the American Association of Snowboard Instructors announces its partnership with Givego, a video analysis tool, to provide skiers and riders easy access to personalized coaching from top instructors. The on-demand virtual instruction service […]

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Square and POWDR Bring New Commerce Tech to the Ski Slopes

December 14, 2020

SAN FRANCISCO, CA & PARK CITY, UT – Dec 14, 2020 – As the winter ski season gets underway, Square announced that its commerce platform now powers payments, e-commerce, and point of sale at nearly a dozen renowned ski resorts across the U.S. and Canada in partnership with POWDR, an adventure lifestyle company on a […]

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Tecnica Elevates Footwear Commitment with New Leadership Role

December 10, 2020

Rob Phillips to Lead North American Business Unit West Lebanon, NH (December 10, 2020) – Tecnica Group is proud to announce the hiring of Rob Phillips in the newly created role of North American Business Unit Director – Tecnica Footwear. Responsible for overseeing commercial operations, product and marketing, Phillips comes to Tecnica with over 14 […]

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2021 Open Enrollment For Health Insurance Is In Full Swing!

December 5, 2020

Tuesday, December 15,2020, is the FINAL DAY to enroll in health insurance coverage for the upcoming year. Act now to take advantage of the Snowsports Industries America health coverage program from our partner LIG Solutions. As a member, this program gives you exclusive access to affordable health insurance options for you, your family, and even your business/employees. […]

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Flylow Gear and Jackson Hole Outdoor Leadership Institute team up to give away a private avalanche education course for four

December 3, 2020

JACKSON, WYOMING (Thursday, Dec. 3) — Flylow Gear (flylowgear.com), the independent, mountain-raised creator of outerwear and apparel, has partnered with Jackson Hole Outdoor Leadership Institute (avalancheandwildmedtraining.com) in Jackson, Wyoming, to give away a private, four-person avalanche course, a whole gamut of gear, and lodging for the group at the historic Wort Hotel. The grand prize is […]

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Capranea secures strategic investment to drive global expansion. Appoints Progression Brands Group as global operating partner.

December 3, 2020

Baar, Switzerland., Eagle Colorado –  December 3, 2020 —  Capranea, Switzerland’s leading alpine inspired luxury brand, announced today that it has secured a strategic private investment to drive global expansion. As part of the agreement, Progression Brands Group (PBG) has been named the global operating partner. Capranea has established itself as the definitive Swiss leader […]

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ZAG Skis of Chamonix Partners with Global Sales Guys for US Brand Launch

December 2, 2020

ZAG will be available in the US this January 2021 via select specialty retailers and will launch nation-wide in for the winter 21/22 season. Chamonix, France (December 2, 2020) – Chamonix based specialty ski brand, ZAG Skis, announces brand launch partnership with Colorado’s Global Sales Guys (GSG). Since its inception in 2002, ZAG products have […]

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Ski and Snowboard Hall of Fame Artist James Niehues Releases his Greatest Hits: A Collection of Notecard Paintings

November 24, 2020

Parker, Co., (Tuesday, Nov. 24) – With over 200 hand-painted ski maps to his name, James Niehues (jamesniehues.com) and the Open Road Ski Company responsible for the Man Behind the Maps, are releasing a selection of Niehues’ best-selling trail maps as notecards. The notecards will feature the most popular maps, in a ready-to-mail package. Among […]

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POWDR AND NOKIAN TYRES TO PLANT 50,000 TREES TO MITIGATE CARBON EMISSIONS

November 24, 2020

50,000 Trees Will Be Planted on Behalf of 2020/21 Season Pass Holders PARK CITY, Utah., Nov. 24, 2020 – POWDR, an adventure lifestyle company on a mission to deliver memorable experiences, enhance people’s lives and have fun doing it, and Nokian Tyres, a leading global manufacturer of high-quality tires for passenger cars, vans and trucks that has been recognized by the Dow Jones Sustainability Index as one […]

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