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Mammut Announces New Athletes As Additions To Safety Collective

February 24, 2021

Mammut Partners With Professionals For Snow Safety Awareness (Williston, VT) Feb 24, 2021 – Mammut has announced a robust new snow safety athlete team, supporting its mission and goals as the world’s premiere snow safety brand. Boasting the most advanced and reliable avalanche safety equipment on the market, Mammut has long been the go-to brand […]

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Nordica’s Season 2 of ‘It’s Family Time’ Launches

February 22, 2021

Episode 1 features Idaho’s Rotarun Ski Area, ‘The little mountain with a big heart’ WEST LEBANON, N.H. – Feb. 22, 2021 – Legacy ski brand Nordica launched Season 2 of its “It’s Family Time” video series featuring skiing, families, and how the sport creates memories and bonds that last a lifetime. Season 2’s mid-winter series […]

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Wintersteiger Partners With Head USA, Creates Working Showroom in Colorado

February 22, 2021

For Immediate Release: February 22, 2021 Salt Lake City, UT – Wintersteiger NA, the world’s leading supplier to ski and snowboard manufacturers, announces their new North American partnership with Head USA. The collaboration, which is an extension of Wintersteiger’s partnership with Head Europe, has resulted in the opening of a new demo center and showroom at […]

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Free E-Learning Course Teaches Participants How to Ride a Sno-Go at a Ski Resort

February 17, 2021

Find a Resort Near You, Then Get Out and Sno-Go LAKEWOOD, Colo. (Feb. 17, 2021) – The Professional Ski Instructors of America and the American Association of Snowboard Instructors (PSIA-AASI) teamed with Sno-Go to create an e-learning course that teaches new and experienced snowsports enthusiasts a new way to slide downhill on snow. A Sno-Go […]

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SUBARU AND POWDR EXTEND PARTNERSHIP, CONTINUE TO OFFER UNPARALLELED EXPERIENCES FOR MOUNTAIN ADVENTURE SEEKERS

February 17, 2021

Extended Agreement Adds Subaru Motorsports USA Partnership with Woodward PARK CITY, Utah., Feb. 17, 2021 – POWDR and Subaru of America, Inc. announced today an extension of a longstanding partnership to provide POWDR mountain resort guests and Subaruowners with unforgettable adventures. The partnership expansion also makes Subaru Motorsports USA the official partner of Woodward. In […]

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Olympic Athletes Inspire SOS Outreach Park City Youth on the Hill

February 12, 2021

FOR IMMEDIATE RELEASE SOS Outreach, a national youth development non-profit with local programs in Park City, incorporates the outdoors as a launching pad to build community, develop critical life skills, and strengthen resilience for underrepresented youth to navigate unexpected challenges. SOS Outreach’s programs counter the isolation youth are facing from the pandemic—empowering them with the […]

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Le Bent Welcomes Industry Veteran, Johnny West, to the Global Team

February 12, 2021

West to focus on global expansion for the brand, following a period of sustained growth. Denver, CO (February 12, 2021) – Le Bent, Australia’s beloved makers of first-on-skin layers and technical snow and outdoor socks, is pleased to announce the addition of industry veteran, Johnny West, to the team, leveraging over two decades of outdoor […]

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Yniq: Lindsey Vonn’s Limited Edition Goggle Available in the US

February 9, 2021

Limited to 82, symbolizing her record-breaking number of World Cup wins Stockholm, Sweden (February 9th, 2021) — Today, Yniq and Lindsey Vonn announce the arrival of the LV82 limited edition premier goggle. This new release of Yniq goggles is limited to only 82 pieces, symbolizing each one of Vonn’s record-breaking wins. Available online, the Lindsey […]

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Winter Wildlands Alliance Launches “Ski Kind” Campaign to Promote Backcountry Responsibility

February 3, 2021

The Ski Kind Backcountry Responsibility Code is for everyone recreating outside this winter, promoting responsible recreation and tips for keeping the backcountry open, accessible, inclusive and protected. Boise, ID (For immediate release) — Winter Wildlands Alliance is proud to introduce the Ski Kind Backcountry Responsibility Code, a set of guidelines to promote responsible winter recreation […]

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Titus Adventure Company Announces CAIC As Latest Adventure With Impact Giving Back Partner

February 2, 2021

As part of its ongoing Adventure with Impact series of projects, TAC adventure vehicle rentals announces a give-back program with the crucial Colorado Avalanche Information Center. Denver, Colo. (For Immediate Release): As part of its ongoing Adventure With Impact series and one of the ways it is giving back to its customers, the community, and the […]

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