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Bern Helmets Partners with Vermont Adaptive Ski and Sports, Donating More Than 300 Helmets for Snow and Bike Activities in 2021 & 2022

November 16, 2021

Helmets to be used at multiple locations including the new adaptive sports facility in Sugarbush and on biking trails throughout Vermont PLYMOUTH, Mass. (Nov. 16, 2021) – Bern Helmets, Bern Helmets, respected internationally for its proprietary street-inspired bike, snow, and action sports helmets, is pleased to announce a partnership with Vermont Adaptive Ski and Sports, […]

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Amundsen Sports Expands, Proudly Opens Clubhouse & Showroom on Pearl Street in Boulder, Colorado

November 10, 2021

The Iconic Norwegian apparel brand’s rapid growth in the US market is creating a need for more resources and a larger brand presence Boulder, Colo. (Nov. 10, 2021): Amundsen Sports, the Norwegian technical and lifestyle apparel brand that stormed the US market in 2017, is proud to announce a significant brand presence in the heart of […]

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New economic report showcases outdoor recreation economy’s strength & resiliency during difficult year

November 9, 2021

November 9, 2021 The Bureau of Economic Analysis (BEA) released economic data for 2020 on outdoor recreation’s powerful and positive economic impact on the U.S. economy today. These new numbers show outdoor recreation generates $689 billion in economic output and creates 4.3 million jobs. The report, a snapshot in time of a challenging and uncertain […]

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Nordica Announces Early Launch and Limited Availability of New Enforcer and Santa Ana Unlimited Ski Collections

November 9, 2021

WEST LEBANON, N.H. – Nov. 9, 2021 – Nordica teased something new was happening to its Enforcer and Santa Ana family of skis on its social media accounts since late October. Today the company announced an early launch and limited availability of two completely new all-mountain touring ski collections, the Enforcer Unlimited and Santa Ana […]

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Freeskier Lucy Sackbauer Becomes Nordica Athlete

November 2, 2021

Freeskier Lucy Sackbauer Becomes Nordica Athlete WEST LEBANON, N.H. – Nov. 2, 2021 – Nordica announces the addition of Lucy Sackbauer as the newest member of its Freeride Crew. “Lucy is such an incredible woman,” said Nordica USA’s Director of Marketing Sam Beck. “She’s been a huge inspiration to so many as a skier, a […]

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TAHOE SOS PARTICIPANTS TEAM UP WITH SMARTWOOL TO CREATE A ONE-OF-A-KIND SOCK

October 28, 2021

NORTH LAKE TAHOE, CA/NV.—After months in the making, the hard work of three Tahoe-based SOS participants paid off. Last week, the major outdoor apparel brand, Smartwool, released a one-of-a-kind sock representing SOS Outreach. The sock design was dreamt up and created by SOS’s very own Emiliano, Adrian, and Chris – all Juniors at Truckee High […]

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Teton Gravity Research Releases In Pursuit of Soul featuring Indy Resorts

October 19, 2021

12 Indy resorts are featured in the short film documentary now available to view for free on TGR TV PORTLAND, Ore. (October 19, 2021) – Indy Pass and TGR (Teton Gravity Research) have teamed up to bring you the story of what it means to be an independent resort in today’s world. In Pursuit of […]

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PSIA-AASI Partners with SPY+ Optics, Makers of Happy™ Lens Tech

October 19, 2021

LAKEWOOD, Colo. (Oct. 19, 2021) – The Professional Ski Instructors of America and American Association of Snowboard Instructors (PSIA-AASI) recently partnered with SPY+ Optics to give instructors access to premium eyewear, goggles, and helmets designed to elevate both safety and style. SPY+ Optics patented technologies include their Happy™ lens tech, the only therapeutic lens on […]

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Blizzard Tecnica Welcomes Four New PSIA National Team Members to Roster of Elite Instructors

October 12, 2021

WEST LEBANON, N.H. (October 12, 2021) – Blizzard Tecnica, top-performing heritage brands in alpine and backcountry ski equipment, are proud to announce the addition of four PSIA National Team members to their roster of elite instructors. The signing of these respected professionals reaffirms the brands’ position as trusted leaders in their categories, with seven of […]

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Houdini Sportswear Debuts Global “The Storyteller” Campaign Powered by Polartec

October 6, 2021

Garments “tell” their life stories through emotional and humorous snippets during life’s ups and downs STOCKHOLM (October 6, 2021) — Houdini, the global circular sportswear company, committed to designs that are timeless, functional, minimalist, with an eye on doing more with less, announces the launch of its global marketing campaign, “The Storyteller” in collaboration with […]

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