Industry News and Features

Snowsports Industries America posts news and information about the snowsports industry - as well as press releases, brand stories and other member-focused blogs here in our news portal. Please forward press releases or any relevant news to SIA here.

Vans Snow Introduces All-New Verse Double-Boa Boot for 2017/18 Winter Season

By | November 8, 2017 | 0 Comments

All-new for the 2017/18 winter season, Vans introduces the Verse, an innovative all-mountain and backcountry double Boa performance snowboard boot built for the progressive rider. Available now, the Verse is a fully customizable boot that honors Vans’ committed progression of the Boa Closure System. Offering extensive technical range and precision across two different lacing zones, […]

Utah Ski Resorts Get Early-Season Snow, Announce More Opening Dates

By | November 7, 2017 | 0 Comments

Ski Utah says that many of its resorts will be opening in under two weeks due to plentiful early season snow across the state. Over the past few days Utah received a healthy early season snow-storm. The big winner was Beaver Mountain in Northern Utah with over 20” since Saturday. With more snow on the […]

Skiers Needed to Re-enact Historic Birkebeiner Journey at Birkie 2018

By | November 7, 2017 | 0 Comments

In February 2018, an estimated 13,000 cross-country skiers will gather in Cable and Hayward, Wisconsin to take part in Birkie week ski events. The Slumberland American Birkebeiner is North America’s largest cross-country ski race and the signature event of Birkie week festivities. In homage to the race’s roots, the American Birkebeiner Ski Foundation (ABSF) is […]

Eddie Bauer Using eVent Fabrics as Waterproof Technology for EB First Ascent Fall-Holiday Collection

By | November 6, 2017 | 0 Comments

Premium waterproof-breathable fabric maker and Gore-tex competitor eVent announced that Eddie Bauer is the newest partner to feature the company’s patented air permeable and waterproof fabrics technology. Ten styles from Eddie Bauer’s First Ascent line for this fall and the upcoming holiday season include eVent waterproof technology in jackets, pants and bibs for climbing, skiing […]

Burton Unveils U.S. Snowboard Team Uniforms for PyeongChang Olympics

By | November 3, 2017 | 0 Comments

With less than 100 days until the opening ceremony of the upcoming 2018 Olympic Winter Games, Burton Snowboards unveiled the Olympic uniforms to be worn by the U.S. Snowboard Team. PyeongChang 2018 will mark the fourth consecutive Olympic Games where Burton has partnered with U.S. Ski & Snowboard to create one-of-a-kind uniforms for the halfpipe, […]

Mystery Ranch Adds Skiers to Ambassador Team

By | November 1, 2017 | 0 Comments

One of the outdoor industry’s leading pack makers, Bozeman, Montana-based Mystery Ranch, announced that two skiers will be added to the brand’s Mountain Ambassador Team. Carston Oliver and Eric Balken both reside in Salt Lake City and both grew up skiing the steeps of Utah’s Wasatch Range. “With the advent of our new ski and […]

Mountain High Prepares for the 2017-18 Season with its Lowest Season Pass Price of the Year

By | October 28, 2017 | 0 Comments

Mountain High, Southern California’s closest winter resort, is preparing for the upcoming 2017-18 season in many ways, including offering a “build-your-own” season pass product that is on sale until October 31 at the lowest price of the year. With nearly three times as much water available for snowmaking compared to last year, Mountain High expects […]

Copper Mountain Partners with Verbier 4 Vallées for 2017-18 Season

By | October 27, 2017 | 0 Comments

Season pass holders at Copper receive five free days of skiing at the largest ski area in Switzerland Swiss skiing has never been more accessible, thanks to a new reciprocal partnership between Copper Mountain and Verbier 4 Vallées, one of the largest ski areas in Europe. Included with 2017-18 season passes to Copper Mountain are […]

PSIA-AASI Launches E-Learning Course for New Instructors

By | October 27, 2017 | 0 Comments

Stay Ahead of Your Competition: Take the E-Learning Course for New Instructors The Professional Ski Instructors of America and the American Association of Snowboard Instructors (PSIA-AASI), launched a new E-Learning Course for New Instructors promising to help people interested in securing a job as ski or snowboard instructor stay a step ahead of their competition. The […]

Vans Unveils Arthur Longo’s “Special Project V-66” Snow Boot

By | October 27, 2017 | 0 Comments

Limited-Edition Snow Boot Available at Select Vans Snow Retailers November 5 Vans global snow team rider Arthur Longo welcomes the 2017/18 winter season with a limited-edition “Special Project V-66” snowboard boot with a select distribution of 200 pairs globally. The Arthur Longo “Special Project V-66” elevates the traditional lace-up boot with premium materials, striking lace […]