Industry News and Features

Snowsports Industries America posts news and information about the winter outdoor industry - as well as press releases, brand stories and other member-focused blogs here in our news portal. Please forward press releases or any relevant news to [email protected].

Tecnica Group Partners with Specialty Retailers to Fulfill Online Orders via Quivers’ ‘Collaborative Commerce’ Platform

By SIA | August 3, 2020 | 0 Comments

WEST LEBANON, N.H. – August 3, 2020 – Tecnica Group brands Blizzard, Nordica, and Tecnica will steer consumer online orders to brick-and-mortar specialty retailers this fall using Quivers’ ‘Collaborative Commerce’ platform. “Tecnica Group is committed to working collaboratively with specialty retail, sharing in each other’s sales and marketing strengths, while facilitating the fluid and rich […]

Norwegian Super-Brand Db Selects Global Sales Guys for the US Market

By SIA | July 29, 2020 | 0 Comments

The premium, award-winning travel bag brand will enter US specialty retail channel this fall. Denver, Co (July 29, 2020) – Global Sales Guys is proud to announce their new partnership with fast-growth Norwegian bag label Db (formerly Douchebags). Following a successful market test in 2018-19 and growing consumer demand, the Oslo-based start-up success will enter […]

SMITH ANNOUNCES NEW GENERAL MANAGER, ADDITIONAL HIRES & PROMOTIONS

By SIA | July 28, 2020 | 0 Comments

Portland, OR (July 28, 2020) – Smith, one of Safilo Group’s own core brands, is pleased to announce the appointment of Francesco Rinaldi Ceroni as General Manager. Francesco joins the company following more than 13 years in the eyewear industry across wholesale and retail, serving most recently as VP International Strategy & Business Development at […]

Nordica Debuts Season One of ‘It’s Family Time’

By SIA | October 17, 2019 | 0 Comments

WEST LEBANON, N.H. – Oct. 17, 2019 – Legacy ski brand Nordica today announced the debut of season one of “It’s Family Time”, a series of five short videos featuring skiing, families, and how the sport creates memories and bonds that last a lifetime. Each episode in the series is told from a unique point […]

SIA Premium Members Save The Most At Outdoor Retailer Snow Show 2020

By SIA | April 25, 2019 | 0 Comments

Outdoor Retailer announced booth space pricing for exhibitors at January’s Outdoor Retailer Snow Show, taking place in Denver on January 29-31, 2020.  With the announcement, SIA announced that SIA Premium Members will have the best possible square footage rate found anywhere, while their membership dues stay the same as last year. “Since the last trade […]

PSIA-AASI Announces Atomic as Official Supplier

By SIA | July 18, 2018 | 0 Comments

PSIA-AASI Announces Atomic as Official Supplier Instructors Gain Access to Gear that Helps Them Succeed and Grow the Snowsports Industry LAKEWOOD, Colo. (July 17, 2018) – The Professional Ski Instructors of America and the American Association of Snowboard Instructors (PSIA-AASI) welcomes Atomic, the fastest growing ski brand in the U.S., as a PSIA-AASI Official Supplier. […]

DPS Hires Jamie Starr as VP of Global Marketing

By SIA | June 13, 2018 | 0 Comments

SALT LAKE CITY, Utah – June 12, 2018 DPS Skis recently named Jamie Starr vice president of global marketing. Dan Benshoff, who has served as the brand’s marketing director and executive producer of DPS Cinematic for the past two and a half years, will pivot into the newly created role of digital director. “Jamie brings […]

DPS Skis Appoints VP of Global Sales and NA Sales Director

By SIA | May 15, 2018 | 0 Comments

DPS, purveyors of some of the world’s most advanced skis, announced it has hired sports industry stalwarts Sergio Kiehl and Steve Kropf as part of the brand’s internal sales team expansion. Kiehl will take on the role of Vice President of Global Sales while Kropf becomes the brand’s North American Sales Director. “With the vast […]

International Skiing History Association Presents First Steward of Skiing History Award to U.S. Ski and Snowboard Hall of Fame

By SIA | April 30, 2018 | 0 Comments

To a Millennial just coming up in the snowsports industry, skiing history might be Bode Miller. To those a bit older, the sport has a 150-year-plus history in its modern era, not to mention ancient roots that stretch back 10,000 years to its likely birthplace in the Altay Prefecture of China. And now, the International […]

VR Celebrates Ten Years of the Epic Pass

By | April 20, 2018 | 0 Comments

March 18, 2018 marked the official 10th Anniversary of the Epic Pass, one of the most immersive and industry-changing season pass programs of all time. Here’s a look back at the last decade of Epic with some interesting trivia from the Vail Resorts team: 2008: The 2008-2009 Epic Pass is introduced by Rob Katz and […]