News Category: Industry Press Releases

Back to All Industry News

Dogfish Head Releases its First Non-Alcoholic Wheat Brew, Lemon Quest

April 15, 2021

Brewery celebrates product launch with yearlong “Mother Nature, Let’s Do This!” program and $52,500 contribution to The Nature Conservancy. Milton, Del., Thursday, Apr. 15, 2021 – Dogfish Head Craft Brewery is beyond excited to announce its new, non-alcoholic wheat brew, Lemon Quest, hits shelves nationwide starting in May. Brewed with real lemon puree, blueberry juice, […]

360 Adventure Collective Announces Summer 2021 Show Schedule

March 29, 2021

First in-person member event since March 2020 Asheville, NC — March 29, 2021 — 360 Adventure Collective, the trusted member association that has brought focused, regional events for sales reps and retailers for over 40 years, announces its 2021 Summer Show Schedule. After multiple show cancellations in 2020 and 2021 due to COVID-19, the association […]

ALIGN TECHNOLOGY’S INVISALIGN BRAND IS THE OFFICIAL SMILE PARTNER OF U.S. SKI & SNOWBOARD

March 25, 2021

 U.S. Ski & Snowboard Athletes to Join the Invisalign Smile Squad Tempe, Ariz., March 25, 2021 – U.S. Ski & Snowboard today announced a partnership with Align Technology, Inc. (Nasdaq: ALGN), makers of the Invisalign® clear aligner system, making the Invisalign brand the Official Smile of U.S. Ski & Snowboard, the Olympic national governing body […]

Wintersteiger Launches Jupiter – The New King of the Ski Service Universe

March 17, 2021

For Immediate Release: March 17, 2021 Wintersteiger, the global leader in automated ski tuning machines, is proud to introduce the most innovative tuning machine ever produced. Not only does this best-in-class automated ski tuning machine offer a major step forwards in terms of development, but it also represents a reinvigorated focus at Wintersteiger on the […]

Blizzard Tecnica Awards Women2Women Education Scholarships, Empowering Women in Skiing

March 15, 2021

Eighteen women will receive coursework fees and equipment to advance their education in snowsports. West Lebanon, NH (March 15, 2021) Blizzard Tecnica is proud to announce the awards granted for the Women2Women (W2W) Education Scholarship – their inaugural scholarship for women looking to advance their education in snowsports. Over 300 women from North America and […]

Learn How to Ski & Snowboard with Beginner’s Guide Video Series for Simple Tips and Tricks to Help You Get Started

March 11, 2021

LAKEWOOD, Colo. (March 11, 2021) – The Professional Ski Instructors of America and the American Association of Snowboard Instructors and SNOW Operating, two organizations dedicated to helping beginners learn and have fun, released a Beginner’s Guide video series to help people learn how to ski and snowboard. Hosted by YouTube personality Halley O’Brien of the […]

Outdoor Sports Insurance links with Pale Morning Media for dedicated strategic communications support in Ski, Bike and Outdoor markets

March 10, 2021

EDEN PRAIRIE, MINNESOTA (Wednesday, March 10, 2021) — Outdoor Sports Insurance (outdoorsportsins.com), the longest serving business insurance broker in Ski, Bike and Outdoor markets, is linking with Pale Morning Media for strategic communications support. With 34 years of vertical market leadership, Outdoor Sports Insurance is at the forefront of emerging issues facing retailers, brands and […]

U.S. Ski & Snowboard Announces Four-Year Partnership with the National Brotherhood of Skiers

February 25, 2021

By U.S. Ski & Snowboard February, 25 2021 U.S. Ski & Snowboard, the Olympic national governing body of skiing and snowboarding in the United States, today announced a new four-year partnership with the National Brotherhood of Skiers (NBS). Founded in 1973, the NBS promotes winter sports among minorities and seeks to develop elite-level minority winter […]

Climate action, creativity, and adventure drive the alpine alliance Advanced Shelter, with limited-edition collaborations benefiting Protect Our Winters

February 25, 2021

February 25, 2021, for immediate release — Meet skiing’s wildest creative force for good (and the hell of it): Advanced Shelter WHO: Advanced Shelter is not so much a brand as an ever-evolving, project-based collaboration—on a mission to elevate adventure-sports gear through art and altruism, with creative partners joined in support of organizations committed to […]

Mammut Announces New Athletes As Additions To Safety Collective

February 24, 2021

Mammut Partners With Professionals For Snow Safety Awareness (Williston, VT) Feb 24, 2021 – Mammut has announced a robust new snow safety athlete team, supporting its mission and goals as the world’s premiere snow safety brand. Boasting the most advanced and reliable avalanche safety equipment on the market, Mammut has long been the go-to brand […]