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Smugglers’ Notch and Snowball Effect Elevate Snow Sports, Community, and Culture in Vermont.

November 12, 2024

FOR IMMEDIATE RELEASEJeffersonville, VT – Nov. 12, 2024 – Smugglers’ Notch Resort (Smuggs) is proud to announce acollaboration with Snowball Effect to advance Snow Sports programs and further its unique culture andcommunity. As a leader in the industry and an independently owned, locally focused resort, Smuggscontinues to set standards for family-friendly programs, instructor opportunities, and […]

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Bootdoc Hotronic Expands Team and Product Line, Reinforcing Commitment to Customer Success

October 14, 2024

FOR IMMEDIATE RELEASE Bootdoc Hotronic Expands Team and Product Line, Reinforcing Commitment to Customer Success Salt Lake City, Utah – October 14, 2024 – Bootdoc Hotronic, a division of Wintersteiger Sports, is pleased to announce significant growth in its team and product offerings. These strategic moves underscore the company’s dedication to providing exceptional products, value […]

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Mt. Rose & Snowball Effect Form Partnership To Improve Access To WinterSports, Addressing Industry Challenges

October 11, 2024

FOR IMMEDIATE RELEASE Partnership aims to foster growth, responding to a decline in youth participation acrossthe industry. Reno, NV – October 9, 2024 – Mt. Rose and Snowball Effect have announced a strategicpartnership to address key challenges in the winter sports industry by engaging local youthyear-round. This collaboration comes in response to the industry trend […]

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Wintersteiger and Bootdoc, Hotronic Announce New Sales Representation in the Great Lakes Territory

September 27, 2024

The Phenix Project will take over sales responsibilities effective January 2025 Salt Lake City, Utah – September 23, 2024 – Wintersteiger, Inc. is pleased to announce that the Phenix Project sales agency has been appointed as the new sales representatives for Wintersteiger Sports and Bootdoc Hotronic in the Great Lakes Territory, effective January 1, 2025. […]

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Kästle USA Appoints Steven Poulin as New President / CEO

September 3, 2024

VAIL, Colorado – In a strategic move poised to accelerate growth and introduce new categories,Kästle USA welcomes industry veteran Steven Poulin as its new President / Chief Executive Officer.Poulin has more than 15 years of senior management experience, including a decade of strategicdevelopment and plan execution within the ski industry, most recently, as former CEO […]

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Sporting Goods Industry Hall of Fame Welcomes Three Iconic Figures in Class of 2025

September 3, 2024

DOWNERS GROVE, ILLINOIS (September 3, 2024) – The Class of 2025 of the Sporting Goods Industry Hall of Fame features three inductees who made significant contributions to different segments of the industry. John Cardinal (Cardinal’s Sporting Goods), Chris Considine (Wilson Sporting Goods) and E.J. “Ned” Hamilton (Peter Glenn Ski & Sports) will join 185 retailers, […]

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United States Ski Mountaineering Announces Successful Launch of “Project Podium”Hires Sarah Cookler as Head of Sport

August 20, 2024

Silverthorne, Colorado (August 15, 2024) – The United States Ski Mountaineering Association (USSMA or USA Skimo) is pleased to announce the successful launch of Project Podium, a donation-funded initiative created to ensure the success of USA skimo athletes in global competition. USA Skimo is also pleased to announce the appointment of Sarah Cookler to serve […]

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Nordica Announces The Connect Tour

December 19, 2023

WEST LEBANON, N.H. – Dec. 19, 2023 – Snowsports brand Nordica announced The Connect Tour, a multi-resort national tour to help connect and build communities of women+ through group ski days. “Skiing makes people feel alive. We want to share that joy with others, and help them make a connection with a new ski buddy,” […]

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USCSA 44th National Championships at Mammoth Mountain Event Recap

March 15, 2023

MAMMOTH LAKES, California. March 14th 2023 – The United States Collegiate Ski and Snowboard Association (USCSA) wrapped up its 44th Collegiate National Championships on Thursday March 9th. Record-breaking snowfall at the mountain, totalling over four feet of snow since the scheduled start of the National Championships, necessitated multiple scheduling changes as well as the cancellation of […]

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Houdini Expands “Odd Band of Friends,” and relaunches “Houdini Hangouts”
Adding Award-Winning Snowboarders Kjersti Buaas and Chanelle Sladics,
Nurturing Female Camaraderie and Outdoor Adventures

March 8, 2023

The first PRSNT x Houdini Hangout collab takes place in Mammoth Lakes, CA in March 2023 STOCKHOLM (March 8, 2023) — Houdini, the functional life wear company committed todesigns that are timeless, versatile and minimalist, today announced it will expand its “odd bandof friends”, adding accomplished snowboarders Kjersti Buaas and Chanelle Sladics, combiningtheir passion for […]

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