Industry News and Features

Snowsports Industries America posts news and information about the snowsports industry - as well as press releases, brand stories and other member-focused blogs here in our news portal. Please forward press releases or any relevant news to SIA here.

SIA’s Daily Wrap: Day 1

By SIA | February 1, 2018 | 0 Comments

Day 1: It’s On! Over 1000 brands, more than 1000 working media, and over 11,000 retail buyers! Day 1 is in the books and we all made it. Here are some photos from the day… Warren Miller was a true icon in the ski industry – an inspiration to generations of skiers. Warren Miller not […]

SIA’s Daily Wrap: Day 2

By SIA | February 1, 2018 | 0 Comments

In case you missed our daily show wrap up emails…

SIA’s Day 4 OR + Snow Show Wrap Up

By | February 1, 2018 | 0 Comments

We did it! The first combined Outdoor Retailer + Snow Show is finished in Denver and we are deep in setting up at Copper Mountain for the SIA / WWSRA On-Snow Demo! The first Outdoor Retailer + Snow Show in Denver was a blast and the overall vibe was awesome. Learning curve? You bet, but […]

SIA Releases 2018 Consumer Behavior Report

By SIA | February 1, 2018 | 0 Comments

This report is free to all SIA Members and is also available at a cost of $550 to non-members. To access the report, please contact Kyle Kennedy, director of member services: [email protected]

On-Snow Demo Day 2 Wrap Up

By SIA | February 1, 2018 | 0 Comments

“We couldn’t do our buy without the two days of this demo.” — heard on the chairlift from two Colorado retailers.

SIA Profile: Artist Gianna Andrews and her Tiny Worlds of Winter

By SIA | January 22, 2018 | 0 Comments

Gianna Andrews is a nomad painting her world—and the destinations are infinite. “I like to create tiny worlds on pieces of wood. Worlds that send your brain on a trip and leave your body behind. Dream worlds that can free your mind,” she said. Andrews is a self-proclaimed artist, skiier and nomad whose acrylic paintings […]

Notice of SIA Annual Member Meeting

By | January 5, 2018 | 0 Comments

January, 4, 2018 Dear SIA Member, The Board of Directors and the management of SnowSports Industries America, Incorporated (“SIA”) cordially invite you to attend the Annual Meeting of the members of SIA. The meeting will be held on Tuesday, January 23, 2018 at 5:00 pm at the Colorado Convention Center, 700 14th Street, Denver, CO, […]

SIA Announces Release of the 2017 SIA Participation Study

By SIA | December 22, 2017 | 0 Comments

The SIA Participation Study is a comprehensive look at nationwide participation in winter sports including alpine skiing, telemark skiing, snowboarding, Nordic skiing, snowshoeing and sledding. The study covers all areas including participant demographics, frequency, regional participation, crossover activities, and more. Published annually, this acclaimed report serves as a reference tool for the snowsports industry. Visit […]

Olympic Fever Sweeps Colorado Ski Country

By | November 15, 2017 | 0 Comments

Events will Feature Olympic Qualifiers, Skiing with Former Olympians and Olympic Celebrations Come February, all eyes will be on the Olympic Games in PyeongChang, South Korea. In the months leading up to the Olympics, Colorado Ski Country USA resorts across the state will host Olympic qualifiers and celebrate with Olympic-themed events including races, Olympiads, sendoffs […]

Nick’s Notes – November 2017

By | November 7, 2017 | 0 Comments

We’re over half way done with our series of Town Halls and Think Tanks, making eleven stops in eight different cities across the country and one stop in Canada. These have been incredibly rewarding opportunities to meet with members and stakeholders in their home regions and better understand what the most pressing priorities are for […]