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Future-proof Your Business With SIA! October is SIA Membership Month – SIA supports its members with actionable consumer, retail and participation data necessary to make better-informed business decisions.

October 21, 2021

Do you have the necessary insights and data to make the best business decisions possible? SIA Members Do! Dear Industry Colleague: October is SIA Membership Month! All month we are talking about the importance of an SIA membership and the different ways SIA helps future-proof your business. SIA supports its members with actionable consumer, retail […]

SIA and the Winter Outdoor Industry Send Letter To Congress Help Get Bold Climate Legislation Passed

October 19, 2021

October 19, 2021 Dear Speaker Pelosi, Leader Schumer, Leader McCarthy, Leader McConnell, Senator Manchin, Senator Sinema, Senator Tester, Senator Hickenlooper, Senator Bennet, Senator Shaheen, Senator Hassan and Senator King: Snowsports Industries America (SIA) is the national trade association for the $79.6 billion winter outdoor industry – representing manufacturers and retailers of winter gear, from global […]

Future-proof Your Business With SIA! October is SIA Membership Month – this week we are featuring the critical role that SIA plays in connecting its members with consumers.

October 12, 2021

Do you know how snowsports enthusiasts are planning to spend their money this coming season? SIA does. SIA gives you direct access to consumers and what they are thinking! Dear Industry Colleague: October is SIA Membership Month! All month we are talking about the importance of an SIA membership and the different ways SIA helps […]

Future-proof Your Business With SIA! October is SIA Membership Month – this week we are featuring the critical role that technology plays in your business.

October 6, 2021

“There’s a lot more risk from sitting still, doing things the old way, than there is from… trying your own experiments to be bold in some new ways.” Chris Gagnon, McKinsey & Company Are you stuck in the old? Is your business ready for future success? Take this short YES/NO quiz to see how future-proof […]

The Winter Outdoor Industry Celebrates The Paris Climate Agreement’s Anniversary

December 11, 2020

Saturday, December 12, 2020 marks the fifth anniversary of the historic Paris Climate Agreement. In 2021, the United States will re-enter the Paris Agreement and once again be a constructive player in the global effort to tackle climate change. To celebrate this milestone, as part of the “We Are Still In” movement, SIA, the Outdoor […]

SIA and Snowbound Festival Partner with AvantLink

August 26, 2020

We are very excited to officially announce that SIA and Snowbound Festival have partnered with AvantLink, the premier online affiliate network for winter outdoor brands. AvantLink’s approach to affiliate marketing is simple and allows you to grow your business through quality partnerships that earn a commission from sales generated by referrals to your website.  AvantLink […]

What the Ski Industry Should Know About Two New Rules Regulating Long-Chain PFAS

July 20, 2020

By: Tracy Heinzman, Wiley-Rein LLP Martha Marrapese, Wiley-Rein LLP This month will see two significant regulations by the Environmental Protection Agency (EPA) published in the Federal Register to tighten controls on long chain perfluoroalkyl and polyfluoroalkyl substances (PFAS). These rules affect the ability of companies to continue to make or use certain long chain PFAS […]

Channel Mastery + SIA Weekly Consumer Behavior Pulse – May 28, 2020

May 28, 2020

Stores are re-opening, people are starting to daydream about their future, and summer is upon us. We’re also seeing stronger than predicted retail sales. Here’s SIA’s Consumer Behavior Pulse for May 28, 2020. NPR had a great piece posted on May 18, 2020, titled: Businesses May be Reopening but Customers may not be Ready to […]

SIA Premium Members Save The Most At Outdoor Retailer Snow Show 2020

April 25, 2019

Outdoor Retailer announced booth space pricing for exhibitors at January’s Outdoor Retailer Snow Show, taking place in Denver on January 29-31, 2020.  With the announcement, SIA announced that SIA Premium Members will have the best possible square footage rate found anywhere, while their membership dues stay the same as last year. “Since the last trade […]

Elan Alpine Skiing Museum Opens Doors in Slovenia

June 27, 2018

Begunje naGorenjskem, SLOVENIA  (June 26, 2018) – Elan Skis, the Slovenian-based legacy supplier of handcrafted skis, announced the opening of the Elan Alpine Skiing Museum at the brand’s headquarters in Slovenia. The museum opened doors on June 21 by one of the best skiers of all times and legendary Elan athlete, Ingemar Stenmark. As one […]