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SHRED. Partners with Lanctôt for Canadian Distribution

January 2, 2020

The eyewear and protection brand partners with Lanctôt for the distribution of its innovative products throughout Canada Park City, Utah—December 23, 2019—SHRED. is proud to announce that it has partnered with Lanctôt for the distribution of its innovative products in Canada. Through this new partnership, the authentic eyewear and protection brand aims to expand its […]

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SOS OUTREACH CONNECTS OUTDOOR INDUSTRY PROFESSIONALS WITH UNDERSERVED YOUTH AT BIRDS OF PREY INDUSTRY DAY TO INSPIRE THE NEXT GENERATION OF LEADERS

January 2, 2020

December 7, 2019 – Beaver Creek, Colo. – Just before the world’s best skiers charged through the Downhill course at the Birds of Prey World Cup Race—26 SOS Outreach (SOS) students, aged 13-18, exchanged questions and inquires for insight and inspiration with outdoor industry leaders at SOS’ annual Industry Day at Beaver Creek Mountain Resort. […]

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DPS Skis and Madison Rose Ostergren Ink Partnership

December 19, 2019

Koala Athlete Team Bolstered With New Talent SALT LAKE CITY, Utah – December 18, 2019 – DPS, makers of the world’s most advanced skis, have signed former NCAA Division I standout alpine ski racer Madison Rose Ostergren to an athlete contract. Well-known for her powerful race-inspired ski style and creative on-and-off snow energy, Madison joins […]

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Nordica Announces 2020-21 Enforcer 100, Enforcer 94, and Hands-Free Boot Collection

December 19, 2019

Limited early availability at retail beginning next month, January 2020 WEST LEBANON, N.H. – Dec. 19, 2019 – Nordica USA today announced details about its completely redesigned Enforcer 100 and new Enforcer 94 all mountain ski models, and a new “hands-free” ski boot collection called HF. All three products will be available to the skiing […]

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Fischer Reopens Grants Program for 2020

December 19, 2019

Backcountry and Alpine focus grows for the coming year Fischer announced today the application period for their 2020 Grants Program. The Fischer Grants program, an ongoing outreach program aimed at promoting access and engagement to skiing in the United States focus on youth and underserved ski populations, snowmaking efforts, education and outreach. “We’ve seen this […]

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How Millennials Have Reshaped Retail in the Outdoors

December 12, 2019

What The New Generation of Consumers is Looking For and Where to Find Them. By Lily Krass Imagine you’re looking for skis for the upcoming season. You run a quick online search for “Best Skis 2019,” and dozens of articles pop up from esteemed publications telling you which skis will work best for touring powder, […]

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Western Resource Advocates Welcomes 2 New Board Members: North Face Global Director of Sports Marketing Jamie Starr, SCARPA North America CEO Kim Miller

December 12, 2019

 Boulder, Colo. (December 10, 2019) – Western Resource Advocates President Jon Goldin-Dubois today announced that Kim Miller, CEO of SCARPA North America, and Jamie Starr, Global Director of Sports Marketing at The North Face, have joined WRA’s Board of Directors. Miller and Starr contribute business experience and insight from the outdoor recreation industry that will help […]

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Picture Organic Clothing receives B Corporation® certification

December 5, 2019

Picture Organic Clothing receives B Corporation® certification The rigorous process validates the brand’s quest to use business as a force for good, provides road map for future. ANNECY, France. (November 27, 2019) – Picture Organic Clothing, makers of recycled, organic, and bio-sourced products for board sports, is proud to announce they have earned B CORP […]

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Snowsports Industries America To Connect with Consumers

November 15, 2019

Snowsports Industries America To Connect with Consumers Agrees To Acquire BEWI Ski and Snowboard Consumer Expos PARK CITY, UT (November 15, 2019). Today, Snowsports Industries America (SIA) announced its intention to acquire the consumer-focused Boston and Denver Ski and Snowboard Expos from BEWI Productions, Inc (“BEWI”). BEWI, founded in 1979 under the leadership of its […]

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Picture Organic Clothing signs three new North American Athletes to the Picture Family

November 14, 2019

  From big mountain to freestyle, these seasoned athletes represent Picture’s brand ethos and will propel brand awareness in North America. DENVER, Colo. (November 14, 2019) – Picture Organic Clothing, makers of recycled, organic, and bio-sourced products for board sports, proudly introduces three new members to their North American athlete team, Nat Segal of British […]

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