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Nordica Introduces 2020-21 Santa Ana Women’s All Mountain Ski Collection Featuring Terrain Specific Metal Construction

January 24, 2020

Nordica’s Introduces 2020-21 Santa Ana Women’s All Mountain Ski Collection Featuring Terrain Specific Metal Construction  Limited quantities of select models available now at select Nordica retailers   WEST LEBANON, N.H. – Jan. 21, 2020 – Nordica USA today announced details about its completely redesigned 2020-21 Santa Ana women’s all mountain ski collection. The line embraces […]

Elan Introduces the Next Evolution of the Award-Winning Ripstick Collection

January 24, 2020

Begunje, Slovenia (Winter 2019/2020) – Elan, handcrafted skis 100% made in the Alps for over 70 years, introduces the new generation of the Ripstick, designed and built to handle the most challenging terrain and performance needs of the most demanding skiers. Intelligently evolving from the existing award-winning collection, Elan applies modern day aesthetics and core […]

Elan Skis Celebrates 75 Years of Innovation, Heritage and Handcrafted Skis

January 24, 2020

Elan Skis Celebrates 75 Years of Innovation, Heritage and Handcrafted Skis Begunje, Slovenia (Winter 2020/2021) – Elan, handcrafted skis 100% made in the Alps, celebrates the brand’s 75th anniversary milestone with a nod to its heritage, along with a vision for innovation into the future. From pioneering parabolic shapes, to state-of-the art Amphibio technology found […]

Tecnica Introduces New Mach1 MV Series

January 24, 2020

Tecnica Introduces New Mach1 MV Series The all-mountain boots introduce T-Drive technology for consistent flex, improved efficiency and comfort. WEST LEBANON, NH (JAN 22, 2020) – Tecnica, the legendary designers and manufacturers of award-winning ski boots, is proud to introduce an all-new Mach1 MV series, featuring the Mach1 MV 130 TD – a mid-volume all-mountain […]

Head USA Provides Funding to Share Winter Foundation

January 14, 2020

Head USA Provides Funding to Share Winter Foundation Participates In SIA’s Generation Snow’s Industry Funding Match  PARK CITY, UT (January 14, 2020). Today, Snowsports Industries America (SIA) announced that SIA member HEAD USA has made a significant contribution to Share Winter, as part of SIA’s Generation Snow’s industry-match initiative. SIA is challenging the winter industry […]

SMC Celebrates 50th Anniversary

January 9, 2020

The year was 1970. Nixon was president, Simon and Garfunkle topped the music charts, Midnight Cowboy won best picture, Paul McCartney announced the breakup of The Beatles, and eight ski retailers got together to form SMC! Snowsports Merchandising Corporation (SMC), a buying group in the wintersports industry, is proud to announce that 2020 commemorates 50 […]

SHRED. Partners with Lanctôt for Canadian Distribution

January 2, 2020

The eyewear and protection brand partners with Lanctôt for the distribution of its innovative products throughout Canada Park City, Utah—December 23, 2019—SHRED. is proud to announce that it has partnered with Lanctôt for the distribution of its innovative products in Canada. Through this new partnership, the authentic eyewear and protection brand aims to expand its […]

SOS OUTREACH CONNECTS OUTDOOR INDUSTRY PROFESSIONALS WITH UNDERSERVED YOUTH AT BIRDS OF PREY INDUSTRY DAY TO INSPIRE THE NEXT GENERATION OF LEADERS

January 2, 2020

December 7, 2019 – Beaver Creek, Colo. – Just before the world’s best skiers charged through the Downhill course at the Birds of Prey World Cup Race—26 SOS Outreach (SOS) students, aged 13-18, exchanged questions and inquires for insight and inspiration with outdoor industry leaders at SOS’ annual Industry Day at Beaver Creek Mountain Resort. […]

DPS Skis and Madison Rose Ostergren Ink Partnership

December 19, 2019

Koala Athlete Team Bolstered With New Talent SALT LAKE CITY, Utah – December 18, 2019 – DPS, makers of the world’s most advanced skis, have signed former NCAA Division I standout alpine ski racer Madison Rose Ostergren to an athlete contract. Well-known for her powerful race-inspired ski style and creative on-and-off snow energy, Madison joins […]

Nordica Announces 2020-21 Enforcer 100, Enforcer 94, and Hands-Free Boot Collection

December 19, 2019

Limited early availability at retail beginning next month, January 2020 WEST LEBANON, N.H. – Dec. 19, 2019 – Nordica USA today announced details about its completely redesigned Enforcer 100 and new Enforcer 94 all mountain ski models, and a new “hands-free” ski boot collection called HF. All three products will be available to the skiing […]