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SIA Consumer Sentiment and Behavior Tracker

May 20, 2020

As we continue to go through COVID-19 and now, a recession, it’s becoming more clear every week that things just keep changing at a very fast rate.  One of the most important things we can do to thoughtfully manage our companies while weighing risks and committing to next steps is  understanding consumer behavior and sentiment […]

SIA’s Member Quick Lap with Jon Fredrick, Country Manager of Equip USA, Parent Company of Rab and Lowe Alpine

May 13, 2020

Last month Equip Outdoor Technologies, the parent company of Rab and Lowe Alpine, set up a Risk Management Action Plan to support retailers through this challenging economy. Can you tell us about that? On March 20th we rolled out the initial stages of our Risk Management Action Plan to help ease the commercial pressures on […]

YNIQ Announces North American Distribution

May 9, 2020

Media Release – Stockholm, Sweden and Aspen, Colorado – May 6, 2020.  YNIQ Sweden (Spoxury TR Group AB) is happy to announce the founding of its North American distribution, YNIQ North America, under the umbrella ownership of Wedge Brands, LLC, formerly ZG Holdings. Lindsey Vonn, the greatest female alpine racer in World Cup history, joined […]

SIA’s Member Quick Lap: Jay Badgley at Phunkshun Wear 

May 6, 2020

  How has COVID-19 effected your business in a positive way?   Eventually, yes, it did. It’s no secret the pandemic crisis has had a widespread effect on winter sports in the USA, as well as the rest of the world. Rewind the tape back to the end of March, our conversation would be very different. […]

Protective Face Masks Now Available from Masterfit

April 22, 2020

Protective Face Masks Now Available from Masterfit First and foremost, we at Masterfit Enterprises hope you are safe and healthy at this difficult period of our lifetimes. Our Metro New York-based team has sadly lost some relatives and friends to COVID-19. So far, everyone associated with Masterfit has escaped the ravages of the virus. We […]


April 15, 2020

LEKI Unveils UNGROUNDED: A Digital Series Featuring Trailblazing Women in the Outdoors  Where the journey to dreams is revealed through uncommon drive  BUFFALO, NY – April 15, 2020 – LEKI is proud to announce the launch of their new digital series UNGROUNDED, created and directed by Ben Clark, starring four LEKI-sponsored women athletes all with unique paths […]

Christy Sports Giving Back For COVID-19 Relief

April 15, 2020

April 14, 2020 Christy Sports Giving Back For COVID-19 Relief LAKEWOOD, Colo. – Christy Sports LLC, one of the largest Winter Sports specialty retailers in the U.S., today announced a $25,000 donation to the Colorado COVID Relief Fund which is hosted by the State of Colorado and Mile High United Way. Since March 19, 2020, […]

Nitro Launches the Snowboard Community Fund

April 8, 2020

  Over the last few weeks, the world has been full of uncertainties and changing faster than it ever has before. It is clear now that the world we live in will continue to be full of challenges and the COVID-19 outbreak will continue to take a toll on people´s health and the global economy. This […]

DPS Skis, Goal Zero, Petzl and Eastman Partner to Produce Face Shields for Healthcare Workers in Utah

April 8, 2020

SALT LAKE CITY – April 8, 2020 – DPS Skis, Goal Zero, Petzl and Eastman Machine Company have joined forces to manufacture medical-grade reusable polycarbonate face shields for the Utah Department of Health. The combined efforts and resources of the four highly-respected brands has resulted in the expeditious manufacturing of key Personal Protective Equipment (PPE) for the medical community in response […]

Snowsports Industries America Announces Snowbound Consumer Expos

February 5, 2020

    Snowsports Industries America Announces Snowbound Consumer Expos Agreement Finalized, New Name and Brand Launched  DENVER, CO (January 31, 2020). Today, Snowsports Industries America (SIA) announced the finalization of their acquisition of the Denver and Boston Ski and Snowboard Expos from BEWI Productions, Inc. and launched the re-branded events as SNOWBOUND. Following up on […]