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DIY Wednesday: Painterly Expressions

September 30, 2015

With the change of seasons, now is a great time to update interior or exterior walls or give a boost to your front door with a bright splash of color. Walls, doors and baseboards all take a beating in a retail space.  Paint is also one of the quickest ways to spruce up a dark […]

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What Does Your Marketing Tell Women About Your Brand?

September 28, 2015

Are you giving women the emotional connection with the outdoors they want from your brand? Women are looking for a brand story they can relate to, identify and engage with — and promote and include — as part of a personal collection of “badges.” One that tells the world, “hey, this is who I am […]

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3 Runs With Krimson Klover's Owner & Designer, Rhonda Swenson

September 24, 2015

Getting to know our Board Members more in depth through this series has been eye-opening, refreshing and fun! With over 5 years in the industry, Krimson Klover continues to forge ahead in the digital landscape to reach new customers as a small brand. I had the pleasure of catching up with a fellow CU Buff, past […]

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Merchandising: Getting Crafty

September 23, 2015

As you may or may not know I work in a specialty outdoor shop where I also merchandise the store regularly as part of my job. I don’t have much of a merchandising budget but that’s okay because it forces me to be resourceful.   Nature…recycled The other day there I saw this TV commercial  […]

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Quick Retail Projections from Workshop Presenter ownerIQ

September 23, 2015

Retail sales expected to grow 5.7%, the highest increase since 2011 With summer now a season of the past, let’s refocus our happy thoughts on what’s to come: SNOW and the holiday season! This year’s holiday season should be an extra cheery for U.S. retailers. Retail sales during the holidays are now expected to significantly […]

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Myagi's 5 Steps to Rapidly Train Up Your Seasonal Shop Team

September 18, 2015

1.  Hire snow sports enthusiasts who are committed to learning and delighting your customers. The snow season is nearly upon us once again. If you’re a retailer in the industry, it’s time to staff up so you can handle the influx of customers that will hit your stores between now and January, all looking to […]

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Rapid-fire Workshop Preview Q&A with Tigers Logistics – Ecommerce and Supply Chain

September 17, 2015

1) Traditional supply chain methods seem to be rapidly changing. How has the E-commerce growth reshaped the way snow sports businesses are moving a product from supplier to customer? Traditionally, many customers operated in a “sell and then buy” environment. Order book forecasts from retailers and specialty shops drove purchasing habits, timing and delivery methodology.  In […]

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DIY Wednesday: Ladder Love

September 16, 2015

It’s no secret that visual merchandisers love to use ladders in displays. They are easy to find and can be used to showcase a myriad of items. Last weekend I was lucky enough to travel with a friend to the famed Brimfield, MA antique show. With over two miles of antique vendors, there is something […]

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Announcing Industry + Intelligence 365: webinars, education & more

September 11, 2015

We’re excited to officially launch Industry + Intelligence 365 – an initiative to connect members, retailers, reps, and industry organizations through shared snow sports content. Throughout the 2015/2016 Season, SIA will offer a variety of experiences for the snow sports industry and Snow Show attendees designed to inspire personal and professional excellence. “SIA always strives to […]

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Merchandising: Back to School…Everyday

September 10, 2015

Those familiar black and yellow school buses are on the roads again, carrying sleepy young minds back to school early in the morning. The leaves are just beginning to turn, there’s Halloween candy in the grocery stores and…I love this time of year. It feels rejuvenating – packing away summer clothes and airing out my […]

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