Industry News and Features

Snowsports Industries America posts news and information about the snowsports industry - as well as press releases, brand stories and other member-focused blogs here in our news portal. Please forward press releases or any relevant news to SIA here.

3 Runs With Rome Snowboard's Dan (Sully) Sullivan

By SIA | June 15, 2015 | 0 Comments

Unfortunately, it’s June so we did not take any runs with Sully but nonetheless, we caught up with Rome Snowboard’s Director of Sales on the snowboard community, SIA, his outlook for the 15-16 season and the industry overall.  LA: How long has Rome been in the industry? What resources or benefits do you take advantage […]

Tech Trends Coming Soon to a Mountain Town Near You

By SIA | June 14, 2015 | 0 Comments

Technology is changing the way we ski, ride, bike, hike, and live in the mountains. Whether you’re for or against it, the industry is rolling out more and more gadgets to help you hack your fitness, find your way, and share your experiences with the world. Luckily, these gadgets aren’t limited to that guy we’ve […]

SIA + TWB LAUNCH THE SESSIONS @ SIA

By SIA | June 11, 2015 | 0 Comments

A curated video series of key players in snowboarding talking industry, lifestyle, passion and brand. Launching with Mike West, president and ceo of Westlife Distribution, and the crew from 686, step into The Sessions @ SIA. And just released this week; check out Dakine’s Snow Marketing Director Scotty Conerly and recently appointed Outerwear Design Director […]

Tennis and Skiing: A Perfect Recipe for Success According to Novak Djokovic

By SIA | June 9, 2015 | 0 Comments

Growing up playing tennis and skiing, I can easily tell you that both sports require agility, strength and quickness. It’s a perfect crossover. But don’t take it from me. Take it from the world’s top-ranked tennis player, Novak Djokovic. By the time he was 3, he was skiing on his own at the resort on […]

Millions of ways to connect, but are you missing the most important one?

By SIA | June 9, 2015 | 0 Comments

Infinite memes. Over 500 million smart phones. 6,000 tweets every second. As technology continues to shift the paradigms of communications, how can we keep up? As employees, as entrepreneurs, as part of a family, as a friend, simply as people. The answer isn’t as elusive as one would think, instead of waiting for the next […]

Rediscover 15/16 with the SIA/TWB Experience

By SIA | June 8, 2015 | 0 Comments

Explore the trends, features and data from the Snow Show and this past season. We’ve rolled out a new view on the 2015 SIA Snow Show with TransWorld Business. Labeled the Snow Show Experience, rediscover the Show and end-of-season/consumer data through a multidimensional experience giving you a quick, immersive, snowboard-specific view. Find trends, gear, stats, […]

Layover Time

By SIA | June 8, 2015 | 0 Comments

On a recent three hour layover at New York’s Laguardia airport – what else is there to do but eat and walk around.  I haven’t been to the Delta terminal at Laguardia in a while, I guess – because let me tell you – the food court was hopping!  There were almost too many options, […]

Merchandising: The Living, Breathing Garden

By SIA | June 4, 2015 | 0 Comments

                    One of the best things about living in Vermont is that once spring and summer hit, this place simply explodes in color. There are so many shades of green – the hills and forests are as lush as any jungle –  with so many varieties of […]

Mannequin – My Friend

By SIA | May 28, 2015 | 0 Comments

I have been known to talk to mannequins on more than one occasion. I often give them names. They are a merchandiser’s best friend after all.  Where would retail and visual merchandising be without mannequins? These body forms are the integral link between product story telling and the consumer. A world without mannequins would be […]

DIY Wednesday: A Magic Garden

By SIA | May 27, 2015 | 0 Comments

Last weekend I spent a perfect Vermont spring day at one of my favorite local haunts – Cady’s Falls Nursery.  Scattered about the property are handmade and repurposed objects of art. While these uber lawn ornaments are weathered by rust, they still manage to evoke a real sense of place. Plus I love the idea […]