Industry News and Features

Snowsports Industries America posts news and information about the snowsports industry - as well as press releases, brand stories and other member-focused blogs here in our news portal. Please forward press releases or any relevant news to SIA here.

Denver Hotel Discounts Have Arrived

By SIA | August 28, 2015 | 0 Comments

With our official hotel partner, onPeak, we have negotiated the best rates at convenient Denver hotels. You’re only a few clicks away from a great hotel at an exclusive SIA Snow Show 2016 rate.  We are here to help though out your entire booking process. With flexible policies and dedicated support agents, you are bound to […]

Dragon’s Mike Tobia On The Sessions @ SIA and Maintaining the Brand's Heritage

By SIA | August 27, 2015 | 0 Comments

SIA + TWB THE SESSIONS @ SIA Just released: Mike Tobia, Dragon Dragon has more than 20 years under its belt. In the early days before the brand got its start, Founder Will Howard was an Oakley employee and was looking to break out and put his own spin on the lifestyle surrounding surfing, motocross, and other action sports. That […]

How Many People Participate? The Answer Depends on Who, and When You Ask

By SIA | August 27, 2015 | 0 Comments

How many people participate in snow sports? It seems like a simple question with a straight forward answer, so why are there very different answers coming from several different studies? Which one is right?  Why does the Physical Activity Council (PAC) data say there are 11 million downhill skiers when the National Sporting Goods Association (NSGA) data says there […]

Spy Optics’ Travis Tomczak and Michael Marckx Talk Happiness

By SIA | August 20, 2015 | 0 Comments

SIA + TWB THE SESSIONS @ SIA Just released: Travis Tomczak & Michael Marckx, Spy Optics Happiness. That’s what Spy Optics explains as their core mantra – the base for every decision, every product initiative, and each individual lens advancement. Their two-year-old Happy lens is yes, in fact, the underlying point of differentiation in the optics market, but their […]

Cultivating Youth: How brands and retailers are speaking to Gen Z

By SIA | August 20, 2015 | 0 Comments

Authentic youth culture and the boardsports industry have a mutual need. After all, groms just want to be groms and, well, the aging enthusiasts still wish they were. So with kids of my own and admittedly a little bit of youth envy myself, I set out to unveil the secret sauce of captivating the youth market. On the […]

DIY Wednesday: All Under One Roof

By SIA | August 19, 2015 | 0 Comments

Last weekend I was in a pretty card and gift store when I snapped this photo. I love this idea of a structure within a structure. Underneath this “roof” were kids clothing and accessories. It’s an inventive yet practical way to create space within a space.  If you have a store that is one giant […]

SIA EXHIBITORS: Be Aware of Fair Guide/Expo Guide Exhibitor Scams

By SIA | August 17, 2015 | 0 Comments

It has recently come to our attention that Expo Guide S de RL de CV of Mexico (aka the Fair Guide, product of Construct Data Partners, Slovakia) has once again been targeting SIA Members/Exhibitors requesting company data updates for an online directory. They are specifically mentioning the SIA Show. In addition Expo Guide is asking […]

The Snow Sports Industry Rallies Behind Guinness Book of World Record For Largest Ski/Snowboard Lesson

By SIA | August 17, 2015 | 0 Comments

Last week, representatives from SIA and WWSRA joined colleagues from NSAA, PSIA-AASI, NSP, the U.S. Forest Service, USSA, RRC, Head Tyrolia Wintersports, The National Ski Club Newsletter,, nxtConcepts and Snow Operating to preview promotional materials for the industry’s latest effort to generate new customers – the attempt to set the largest ski and largest snowboard […]

Vans’ Jared Bevens and Kevin Casillo on Strengthening its Snow Program & Fan Base

By SIA | August 14, 2015 | 0 Comments

SIA + TWB THE SESSIONS @ SIA Just released: Jared Bevens & Kevin Casillo, Vans Vans is on the verge of celebrating 50 years as a brand. The company, which holds its original roots in skateboarding, has built a strong following in th e snow space for the past 22 years. Jared Bevens, who was […]

Marketing in micro-moments

By SIA | August 13, 2015 | 0 Comments

Mobile has forever changed the way we live, and it’s forever changed what we expect of brands. It’s fractured the consumer journey into hundreds of real-time, intent-driven micro-moments. Each one is a critical opportunity for brands to shape our decisions and preferences. Google has been researching and talking to real people, with real needs in […]