Industry News and Features

Snowsports Industries America posts news and information about the snowsports industry - as well as press releases, brand stories and other member-focused blogs here in our news portal. Please forward press releases or any relevant news to SIA here.

Tennis and Skiing: A Perfect Recipe for Success According to Novak Djokovic

By SIA | June 9, 2015 | 0 Comments

Growing up playing tennis and skiing, I can easily tell you that both sports require agility, strength and quickness. It’s a perfect crossover. But don’t take it from me. Take it from the world’s top-ranked tennis player, Novak Djokovic. By the time he was 3, he was skiing on his own at the resort on […]

Millions of ways to connect, but are you missing the most important one?

By SIA | June 9, 2015 | 0 Comments

Infinite memes. Over 500 million smart phones. 6,000 tweets every second. As technology continues to shift the paradigms of communications, how can we keep up? As employees, as entrepreneurs, as part of a family, as a friend, simply as people. The answer isn’t as elusive as one would think, instead of waiting for the next […]

Rediscover 15/16 with the SIA/TWB Experience

By SIA | June 8, 2015 | 0 Comments

Explore the trends, features and data from the Snow Show and this past season. We’ve rolled out a new view on the 2015 SIA Snow Show with TransWorld Business. Labeled the Snow Show Experience, rediscover the Show and end-of-season/consumer data through a multidimensional experience giving you a quick, immersive, snowboard-specific view. Find trends, gear, stats, […]

Layover Time

By SIA | June 8, 2015 | 0 Comments

On a recent three hour layover at New York’s Laguardia airport – what else is there to do but eat and walk around.  I haven’t been to the Delta terminal at Laguardia in a while, I guess – because let me tell you – the food court was hopping!  There were almost too many options, […]

Merchandising: The Living, Breathing Garden

By SIA | June 4, 2015 | 0 Comments

                    One of the best things about living in Vermont is that once spring and summer hit, this place simply explodes in color. There are so many shades of green – the hills and forests are as lush as any jungle –  with so many varieties of […]

Mannequin – My Friend

By SIA | May 28, 2015 | 0 Comments

I have been known to talk to mannequins on more than one occasion. I often give them names. They are a merchandiser’s best friend after all.  Where would retail and visual merchandising be without mannequins? These body forms are the integral link between product story telling and the consumer. A world without mannequins would be […]

DIY Wednesday: A Magic Garden

By SIA | May 27, 2015 | 0 Comments

Last weekend I spent a perfect Vermont spring day at one of my favorite local haunts – Cady’s Falls Nursery.  Scattered about the property are handmade and repurposed objects of art. While these uber lawn ornaments are weathered by rust, they still manage to evoke a real sense of place. Plus I love the idea […]

SIA Membership Year is Coming to An End. Is Your Company Renewed?

By SIA | May 21, 2015 | 0 Comments

Your SIA Membership expires on May 31. We don’t want to see you go. To continue experiencing all that SIA has to offer, renew your membership today by contacting Pat Grenke at [email protected]  We are here for you your-round, helping to grow your business, participation and the overall well-being of the industry. Review The Blue Book […]

The Snow Sports Industry is Going for a World Record to Get More People on Snow – January 8, 2016

By SIA | May 21, 2015 | 0 Comments

Details still are being worked out but the plan to go for the Guinness Book of World Records on Friday, January 8, 2016 for the largest ski and/or snowboard lesson is percolating. Interestingly, there is the largest ski lesson record (about 550) but NO resort for the “largest” snowboard lesson. Organizers are positioning this as […]

We Present to You: Playing Soccer While Skiing.

By SIA | May 20, 2015 | 0 Comments

Just when you thought you’ve seen it all…a video of skiers playing soccer surfaces. It’s actually mind blowing to think that they are A.) skiing AND playing soccer at the same time and B.) pulling backflips while doing this.  This video was filmed in Geilo, Norway with professional skiers. We do not recommend trying this […]