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Gear Up for the On-Snow Demo Ski/Ride Fest: Register and Book Your Lodging Today!

October 26, 2015

With nearly 140 brands, the On-Snow Demo/Ski-Ride Fest is the largest international demo and cannot be missed. Retailers and media can compare hundreds of 2016.17 skis, snowboards, boots, poles, helmets, and accessories side by side under bluebird skies at Copper Mountain Resort. Getting out on the snow is something the industry always looks forward to after […]

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Sourcing Snow 2016 Brings New Seminars and New Exhibitors, Giving Designers and Production Personnel the Most Value for Their Time

October 26, 2015

Sourcing Snow + the SIA Snow Show creates a one-stop shop for the snow sports industry offering an experience unique to all things snow. Designers, textile experts and production professionals meet face to face with raw materials leaders to streamline their production process while at the Snow Show. Trending colors, materials, and innovation gather in […]

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Rome’s Josh Reid & Paul Maravetz on pioneering a snowboard start-up

October 23, 2015

In early 2000, Josh Reid and Paul Maravetz—college buddies and fellow snowboarders—took a long, hard look at the marketplace and saw a lot of value tied up in non-snowboarding brands. “We felt at that time with what we had learned, and the snowboarding we’d done since ’84, that we wanted to give it a go and […]

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SIA Helps Celebrate 10th Annual World Snowboard Day

October 22, 2015

First-ever North American Ambassador Rob Kingwill amps up the energy with events across Canada and the US We’re super stoked to support and help promote the 10th annual World Snowboard Day (WSD) — the largest snowboard event in the world created “by riders for riders,” scheduled for Sunday, December 20, 2015. “World Snowboard Day is […]

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Beer Floats and Climate Activism are a Good Pairing: Protect Our Winters (POW) Teams Up with Ben and Jerry’s and New Belgium for DC Climate Action Concert

October 22, 2015

What an incredible time we had at the Howard Theater last night! So many cool things in one place – Ben and Jerry’s launched their new ice cream flavor, Salted Carmel Brown-ie Ale, with all proceeds going to Protect Our Winters, New Belgium was serving their limited run POW-branded Salted Carmel Brownie Brown Ale, Dr. […]

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Industry + Intelligence Expands with New Collaboration Between SIA and NSAA

October 19, 2015

We’re looking forward to Industry + Intelligence at the 2016 SIA Snow Show on Wednesday, January 27! Industry + Intelligence has expanded this year with a new collaboration between SIA and NSAA, helping attendees get a comprehensive view of the entire industry. This cooperative effort gives all facets of the industry, including suppliers, retailers and resorts, a better handle on […]

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U.S. Resorts Lining Up to Set and Break Guinness Book of World Records for Ski and Snowboard Lessons

October 16, 2015

More than 120 U.S. ski/snowboard venues have registered to host a Guinness Book of World Records event in pursuit of four separate records. The event takes place at 10 a.m. (local time zones) on Friday, January 8, 2016 and is the “unofficial” kick-off for the snow sports industry’s Learn to Ski and Snowboard Month (January). […]

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We're Still Rolling: Sessions @ SIA

October 15, 2015

Sierra at Tahoe’s John Rice & Tactics’ Matt Patton Up Next 22 years in the making, GM of Sierra at Tahoe John Rice, has been living the dream. Rice contributed to the “snowboarding energy” in Tahoe, and specifically at Sierra at Tahoe, in the early 90’s. At a time when snowboarding was barely allowed at the […]

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Merchandising: Play Your Trump Card!

October 15, 2015

Sale sections don’t have to be ho-hum and same old, same old. By keeping the sale area of your store neat and organized, it will be more appealing for shoppers rather than a mish-mash of pawed through garments that are half hanging off hangers and half on the floor. With that said, why can’t sale […]

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686 Compton Snow Club Gives At-Risk Kids an Outlet Through Riding and Mentoring

October 12, 2015

We are constantly blown away by how much our members give back and get involved in their communities, and the 686 Compton Snow Club is a truly inspiring example of this. When 686 moved their offices to the Compton neighborhood of LA, the first thing they wanted to do was give back to their neighbors. […]

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