Industry News and Features

Snowsports Industries America posts news and information about the snowsports industry - as well as press releases, brand stories and other member-focused blogs here in our news portal. Please forward press releases or any relevant news to SIA here.

The Snow Sports Industry Rallies Behind Guinness Book of World Record For Largest Ski/Snowboard Lesson

By SIA | August 17, 2015 | 0 Comments

Last week, representatives from SIA and WWSRA joined colleagues from NSAA, PSIA-AASI, NSP, the U.S. Forest Service, USSA, RRC, Head Tyrolia Wintersports, The National Ski Club Newsletter,, nxtConcepts and Snow Operating to preview promotional materials for the industry’s latest effort to generate new customers – the attempt to set the largest ski and largest snowboard […]

Vans’ Jared Bevens and Kevin Casillo on Strengthening its Snow Program & Fan Base

By SIA | August 14, 2015 | 0 Comments

SIA + TWB THE SESSIONS @ SIA Just released: Jared Bevens & Kevin Casillo, Vans Vans is on the verge of celebrating 50 years as a brand. The company, which holds its original roots in skateboarding, has built a strong following in th e snow space for the past 22 years. Jared Bevens, who was […]

Marketing in micro-moments

By SIA | August 13, 2015 | 0 Comments

Mobile has forever changed the way we live, and it’s forever changed what we expect of brands. It’s fractured the consumer journey into hundreds of real-time, intent-driven micro-moments. Each one is a critical opportunity for brands to shape our decisions and preferences. Google has been researching and talking to real people, with real needs in […]

New Merchandising Guide: Dear Ali Addendum

By SIA | August 12, 2015 | 0 Comments

Just as the lovelorn would ask Dear Abby for relationship advice back in the day, folks have been writing to armchair experts seeking advice for decades. Now in 2015, we present the new Merchandising Guide: Dear Ali Letters Addendum.  While I am no expert, I do have experience with merchandising and displays. There is a […]

Dubai To Build World's Largest Indoor Ski Area

By SIA | August 12, 2015 | 0 Comments

NEXT SKI VACATION: DUBAI? The world’s largest indoor ski slope is to be built in Dubai. Currently the largest one in the world is SnowWorld in the Netherlands. The ski area will have snow year-round. Yes you read that correctly, an area that has summer temperatures over 110 degrees will have a year-round ski facility. We are unsure […]

Anon Brand Manager Stephanie Kohn on growing the brand & women’s product innovation

By | August 10, 2015 | 0 Comments

SIA + TWB THE SESSIONS @ SIA Just released: Stephanie Kohn, anon Founded in 2001 by Burton Snowboards, anon had a modest start, launching at retail with four goggle styles. Today the brand has evolved its collection to include a much larger selection, and seen the addition of 22 helmet styles. All in all, the brand has […]

SIA Snow Sports Industry Planner Available Online Now

By SIA | August 6, 2015 | 0 Comments

Continuing an SIA tradition dating back to 1960, the 2015-16 SIA Snow Sports Industry Planner provides a comprehensive guide to 170+ events including snow sports trade shows, consumer shows, industry events, competitions, as well as important SIA/Snow Show dates and U.S./Canadian major holidays. Plus, some creative on the back for you to enjoy. Print copies […]

How Letting Go of One Dream, Brought New Ones: Kevin Pearce on Meditation & Yoga Practices

By SIA | August 5, 2015 | 0 Comments

I recently opened Kevin’s Monthly Highlight from LoveYourBrain and found myself intrigued by the genuity in Kevin’s voice to others regarding yoga and meditation. As some of you know, Kevin suffered a near fatal traumatic brain injury while training for the 2010 winter Olympics. His recovery has been a long, long road and to this day, he’s […]

DIY Wednesday: It's In The Bag

By SIA | August 5, 2015 | 0 Comments

I spotted this display last week. Super simple to execute and communicates quickly what the current promotion is inside the store. To me, the shopping bag instantly connects a sale with a purchase. And I like how they used masking tape to affix the bags to the glass. I like that it shows. Consider using […]

Snow Sports Participants Numbers Increased in 2014/2015

By SIA | July 31, 2015 | 0 Comments

The preliminary results of the 2014/2015 Participant Survey are in! The preliminary data shows increases in every snow sports discipline except for a small decrease in cross country skiing. There was a 4% increase in the number of snowboarders this season. The number of downhill skiers who identified themselves as “freeskiers” who say they primarily […]