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2015 SIA State of the Industry Category Videos Are Here: Ski, Snowboard & Cross Country

November 9, 2015

We have just released our State of the Industry Video series reviewing the 2014/15 snow sports season punctuated with $4.5B in sales with an overview video as well as three category videos: ski, snowboard and cross country. The videos also cover major trends and influences in snow sports and gives additional background on categories that […]

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Rebranding a Specialty Outdoor Shop

November 6, 2015

Twenty years ago, Don Allen was tapped to run a nordic ski shop owned by his then boss located on the Mountain Road in Stowe, Vermont just 3 miles from the Stowe ski resort. Through a series of lucky breaks and good timing, he ended up taking over that shop in 1995 and has built […]

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Under Armour’s Margaret Mussman on Improving the Brand's Offering With Technical Outdoor Pieces

November 6, 2015

Under Armour’s Margaret Mussman on The Sessions @ SIA Growing up riding in Idaho, and then moving to California to pursue a career as a pro snowboarder, Margaret Mussman has seen the evolution of snowboarding and its gear first hand.  As Under Armour’s Designer of Women’s Action Sports and Outdoor Performance, she has been on a […]

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Industry + Intelligence Seminars Announced for 2016 SIA Snow Show

November 5, 2015

We have released the seminar schedule for Industry + Intelligence, a free day of educational seminars, industry networking and community on Wednesday, January 27, the day before the 2016 Snow Show opens at Denver’s Colorado Convention Center. “Industry + Intelligence is huge. SIA has always done great seminars, but during the Show it’s so hard to […]

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State of the Industry Video Series Tells the Story of 2014/15’s Numbers, Highlighting $4.5B in Sales

November 2, 2015

 The State of the Industry Video series has been released, telling the story of the 14/15 season’s high and low numbers, including snow sports market sales reaching $4.5B. The video also covers major trends and influences in snow sports and gives additional background on categories that are thriving, despite regional weather challenges. Content for the State […]

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Protect Our Winters Heads to DC: Athletes and Industry Leaders Hand Deliver Climate Support Letter to the White House, Visit Capitol Hill and Kick Off Collaboration with Ben and Jerry’s

November 2, 2015

On October 21 and 22, Protect Our Winters took DC by storm with a Ben and Jerry’s/New Belgium benefit concert Wednesday night followed by a full day of meetings on Capitol Hill. On Thursday, POW met with the White House environmental staff and hand delivered a letter of support for President Obama, urging him to […]

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SIA President David Ingemie to be Inducted into the U.S. Ski and Snowboard Hall of Fame Class of 2015

November 2, 2015

We’re so excited to announce that our President David Ingemie will be inducted into the U.S. Ski and Snowboard Hall of Fame next April. He received an overwhelming number of votes, and with all of the work David has done over the years to promote and grow snow sports, we think there could not be […]

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Merchandising: A little display bling

October 28, 2015

Get ready because it’s holiday shopping go time – starting soon. Think about adding a touch of holiday bling to ho-hum display cases.  Typically we see materials like rice, dried beans, coffee beans, stones and even wood chip mulch lining the bottoms of display cases to give texture and add interest to what’s being display inside […]

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K2’s Hunter Waldron on Fostering Innovation & Broadening Brand Reach

October 27, 2015

K2 Snowboarding has been working to strike a balance of speaking to a more broad, diverse audience. With the introduction of its White Wave campaign, which rolls up into the brand’s overall motto of “Seek and Enjoy,” K2 is hoping to encourage a healthy approachability and attainability factor to the brand that is sometimes hard to […]

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Snowmageddon 2.0? NOAA and SIA Data Forecast Strong Season for Sales and Participation

October 26, 2015

On October 15, the National Oceanic and Atmospheric Administration (NOAA) updated its 3-month El Nino prediction, stating that overall, there is an approximately 95% chance that El Niño will continue through the Northern Hemisphere for winter 2015-16. SIA Research Director Kelly Davis said that these conditions point toward increased sales and participation for the upcoming […]

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