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Winter is Coming: Specialty Retailers Say Enthusiasm and Retail Sales are Up in Most Regions

November 16, 2015

As the lifts start turning at many resorts and the holiday shopping season gets underway, reports from retailers across the country bode well for a great season ahead for snow sports sales. The August and September SIA Snow Sports Retail Data produced by The NPD Group will be released very soon, but in the meantime, […]

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David Ingemie Honored with 30th Annual BEWI Award

November 16, 2015

We are extremely proud to announce that David Ingemie, our president of more than 30 years, was the recipient of the 30th Annual BEWI Award last Friday. Bernie Weichsel, president of BEWI Productions, and the award’s namesake, presented the award before more than 150 industry leaders, friends, and family members at a luncheon in his […]

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2016 On-Snow Demo Updates – Limited Lodging Available – Book Today!

November 16, 2015

DESTINATION ON-SNOW DEMOConditions at Copper are already primed with early snow. Brands are getting set for you to demo their latest tech. Racers are gearing up for the Uphill/Downhill Challenge. Will you be there? #SIA16. Copper Mountain. Let’s Go. from SnowSports Industries America on Vimeo. THE COUNTDOWN IS ONThe opening of the 2016 SIA Snow […]

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Incoming President Nick Sargent on Tackling Weighty Winter Sports Issues, Driving With David Ingemie, and his Appreciation for a Good Pair of Wool Socks

November 16, 2015

The more time we spend with our incoming president, Nick Sargent, the more excited we get about SIA’s next chapter. Between strategy sessions, traveling to meet with many members and a few casual get-togethers (including Nick and his wife Ashley mixing “McLean Mules” for the team), we’ve learned a few fun and notable facts about […]

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Obermeyer’s Robert Yturri on How Sourcing Snow Brings Value and Builds Partnerships

November 16, 2015

Sourcing Snow is the one stop shop at the SIA Snow Show for designers, textile experts and production professionals to meet face to face with raw materials leaders and streamline their production process. To get a feel for how Sourcing Snow helps Snow Show attendees find success, we sat down with Robert Yturri, SVP Sales, Product […]

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Small Business Saturday is November 28!

November 16, 2015

Specialty Retailers can find loads of free helpful images, event suggestions, flyers and social media post ideas to promote Small Business Saturday. Bring customers into your shop on Saturday, November 28 with help from American Express and #SmallBizSat Find all the materials and ideas you need at the American Express #ShopSmall page. Help your customers show […]

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Selling An Experience

November 16, 2015

Retailer to Consumer Marketing Guide: In-Store Events Our goals are to keep your customers shopping local, participating in snow sports, and bringing business to the snow sports retailer. Remember, The SIA Retailer to Consumer Marketing Guide (RMG) isn’t a be-all, end-all of marketing. You know what has worked before, and what’s not working now for […]

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Focused on Your Core Customer? Here’s Why You Might Want to Rethink That Strategy

November 9, 2015

Our recently released Snow Sports Market Intelligence Report is a treasure trove of data that you can use to refresh or totally reboot your strategies, and here’s a prime example. Focusing on the “core,” the loyal customers who represent the die-hard participant base, is often where snow sports suppliers and retailers hone in with their […]

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2015 SIA State of the Industry Category Videos Are Here: Ski, Snowboard & Cross Country

November 9, 2015

We have just released our State of the Industry Video series reviewing the 2014/15 snow sports season punctuated with $4.5B in sales with an overview video as well as three category videos: ski, snowboard and cross country. The videos also cover major trends and influences in snow sports and gives additional background on categories that […]

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Rebranding a Specialty Outdoor Shop

November 6, 2015

Twenty years ago, Don Allen was tapped to run a nordic ski shop owned by his then boss located on the Mountain Road in Stowe, Vermont just 3 miles from the Stowe ski resort. Through a series of lucky breaks and good timing, he ended up taking over that shop in 1995 and has built […]

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