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The DCIP Deep-Dive on 13 to 30 Year-Olds Highlights Enthusiasm and Opportunity

December 1, 2015

The Downhill Consumer Intelligence Project includes an in-depth study of young ski and snowboard participants’ preferences and attitudes about downhill skiing and snowboarding.  What we learned is that this group is very positive and enthusiastic about skiing and snowboarding, they are savvy about brands in our marketplace, and the main barriers to learning to participate […]

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‘Tis the Season for Showrooming: To Combat Online Sales, Snow Sports Retailers are Focusing on their Strengths

December 1, 2015

Now that the holiday shopping season is underway, snow sports specialty retailers are increasingly finding themselves in the battle of “the bricks vs. the clicks.” But many savvy shop owners are finding ways to work within this new age of retailing, and are keeping their shops filled with loyal customers.  According to Accenture’s recent 2015 Holiday Shopping […]

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Start Planning Now to Attend Your Favorite Seminars and Events at the 2016 Snow Show

December 1, 2015

Industry + Intelligence #SIAintel | January 27, 2016. from SnowSports Industries America on Vimeo.  NSAA President Michael Berry will present NSAA State of the Industry: 2015/16, providing a view of the current state of the snow sports industry including snow sports demographics, financial performance metrics, visitation trends, and operational best practices.  “The commitment that SIA […]

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Heading for the Snow: Nordic Community Gears Up for the Nordic Demo, February 1 & 2

December 1, 2015

After four days in the Colorado Convention Center at the 2016 SIA Snow Show, Nordic brands and buyers will head for the fresh air and snow at the Nordic Demo held at Copper Mountain Resort. On February 1 & 2, the industry’s only National On-Snow Nordic Demo will bring the Nordic community together, alongside the On-Snow […]

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Pent Up Demand Makes Early Appearance in Snow Sports Sales

November 23, 2015

SIA and The NPD Group – Sports and Leisure Trends™ have released NPD DecisionKey®  numbers for August and September 2015. Total market projections are based on data collected from the Point of Sale systems of more than 1,200 snow sports retailers. The snow sports market brought in $425M in August and September, up 3% compared to […]

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3 Runs With Volcom's Global SVP of Product, Dutch Schultz

November 23, 2015

Like most of us, combining passion and profession is the ultimate perk but for Dutch Schultz, who has been in the industry for 20 plus years, an alternative career was not even an option in his eyes.  Now that’s passion. Did you know Volcom was started on a snowboarding trip in South Tahoe in 1991, initially launching […]

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We’re Dreaming of a White Black Friday: With 69 Resorts Already Open in North America, REI’s #OptOutside Campaign Inspires Us to Get Out on the Snow After Turkey Day

November 23, 2015

REI, the nation’s largest consumer co-op and specialty outdoor retailer, has announced plans to close its doors on Black Friday (November 27) at all 143 of its retail locations, headquarters and two distribution centers. Instead of reporting to work, the co-op is paying its 12,000 employees so they can do what they love most – […]

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The Next Generation of Reps: The Women of Mervin Manufacturing are Passionate about Work, Life, and Spreading the Love of Riding

November 23, 2015

For our latest installment of the Next Generation of Reps, we thought we’d mix it up a little bit and see what it’s like to be a female hardgoods rep in a field where that is somewhat of a rare thing. According to Nichole Nemmers and Nikki Sternin, it’s awesome! We checked in with them […]

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Fashion and Market Trends for 2015/2016

November 23, 2015

Last week SIA held its annual market presentation in Boston to the region’s top influencers and journalists. Held at the Boston Seaport Hotel, attendees had to opportunity to easy into the morning with old colleagues and friends while the presentation got off to an early start. Beginning with various members of the SIA team, speakers […]

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New OIWC Job Board Helps Women Turn Passion Into Profession

November 23, 2015

As part of our work in the CEO Pledge, OIWC is working to elevate the outdoor, snow, bike, and run industries as the employers of choice for women.  To do this, they have invested resources to help attract and retain top talent, including a new job board!   Featuring: – Job alerts delivered to seekers inbox – […]

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