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CHANNEL MASTERY + SIA WEEKLY CONSUMER BEHAVIOR PULSE – July 09, 2020

July 9, 2020

Following job gains in June, many economists are predicting an economic slowdown as cases of the Coronavirus surge around the country. Daily cases continue to climb. Last week, new cases of the Coronavirus in the U.S. reached 50,000, a single-day record. That is more than four months since the pandemic first appeared in the U.S. […]

Remembering the Life of Carl F. Ettlinger II, 1943-2020

July 8, 2020 1 Comments

Carl Ettlinger II – a ski safety crusader who was recognized for his advancements in snowsports On June 19, 2020 Carl Ettlinger passed away peacefully at his home in Underhill Center, VT from Parkinson’s disease attributable to his service as a Combat Engineer Officer in the 25th Infantry in Vietnam. Carl’s principles, knowledge, grit, and […]

Carl Ettlinger Ice Skating

Michael Akira West, owner and founder of 686, discusses his new project “In My Eyes”

July 8, 2020

Q: We all know you as the founder of 686 and an entrepreneurial outdoorsman. How did you become a professor at USC, and what spawned the idea to bring in these entrepreneurs as guest speakers for your class? A: I was a student at USC in the Entrepreneur Program from 1991-93, and I just wanted […]

In My Eyes

Descente Announces New Business Partnership with Momentum Distribution Inc.

July 7, 2020

June 8, 2020 – Descente Ltd. announces new Business Distribution Partnership with Momentum Distribution Inc. regarding its skiwear and accessories business in Canada and USA Territory. Driven by its Japanese heritage and high alpine mountain roots, challenging the limits has led Descente to over 80 years of revolutionary sportswear development with an ongoing commitment to […]

Administration Restricts Employee Visas

July 1, 2020 1 Comments

Last week, the Trump Administration temporarily suspended new foreign worker visas until December 31, 2020. The visas included are L-1 visas for intracompany transfers, H-1Bs for workers in high-tech occupations as well as the H-4 visa for spouses, as well as H-2Bs for temporary non-agricultural workers and most J-1 visas for exchange visitors—which many ski […]

Snowsports_H-1B Visa_Image

Swix Launches Line of Next Generation Race Wax

June 30, 2020

HAVERHILL, M.A. — June 25, 2020: Swix, a subsidiary of BRAV, today launched Swix Pro, a new line of fluoro-free glide waxes that represent a breakthrough in high performance racing wax with low environmental impact. The new Pro Line system, available in stores this fall, delivers the highest performance non-fluorinated wax on the market today. […]

flaik AND POWDR PARTNER TO ENHANCE SKI SCHOOL EXPERIENCE

June 29, 2020

flaik to Become Official Operational Ski School Platform at POWDR’s 11 Mountain Resorts Park City, UT, June 29, 2020 – POWDR, an adventure lifestyle company with destinations across North America, announced today a new three-year partnership with flaik, the leading ski school management platform in the North American ski industry. The partnership makes flaik the […]

CHANNEL MASTERY + SIA WEEKLY CONSUMER BEHAVIOR PULSE – June 25, 2020

June 24, 2020

Last Friday, June 19, 2020, the Senate passed the Great American Outdoors Act (GAOA). The bill is now headed to the House, then hopefully onto the president’s desk. If passed, this would be a BIG win for the outdoor recreation industries! The bill fully funds the Land and Water Conservation Fund, addresses the backlog of […]

Nordica USA Announces Management Changes

June 23, 2020

 Vice President Scott Russo Retires and Mike Martini Appointed National Sales Manager for Nordica USA photo: Scott Russo WEST LEBANON, N.H. – June 23, 2019 – Nordica North America recently announced management changes with Vice President Scott Russo retiring and Mike Martini appointed to the newly created position of national sales manager for Nordica USA. […]

New partnership between Karbon and BC Alpine sets the stage for an ongoing relationship that will outfit alpine athletes in Karbon gear

June 22, 2020

Toronto, ON & Vancouver, BC: Karbon and BC Alpine are announcing a new partnership, making Karbon the exclusive apparel and race wear supplier for BC Alpine. Karbon is proud to continue a tradition of supporting amateur ski racing at every level of the sport, whether Olympic, national, provincial or grassroots. In addition to supporting the […]