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Snow Sports Industry Movers & Shakers Take Center Stage at U.S. Ski & Snowboard Hall of Fame Induction

April 11, 2016

Last week, the legendary Colorado ski and snowboard community of Aspen hosted the induction ceremony and Skiing History Week for the U.S. Ski and Snowboard Hall of Fame. The week featured skiing and snowboarding, skiing history presentations, parties, award ceremonies, a film festival and first tracks with Hall of Famers. These ticketed events were open to […]

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Malakye.com is Now Your Professional Network – Check It Out

April 11, 2016

Malakye.com recently made a massive change by becoming a professional network.  Malakye was founded as a job website for the industry 14 years ago, way back in 2002, and is now 2 months into being a professional network.  “It’s taking off!” is what Chad Mihalick, owner and founder of Malakye had to say.  And of […]

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Boarding for Breast Cancer (B4BC) Successfully Celebrates 20th Anniversary Snowboard + Music Festival

April 11, 2016

Over $30,000 Raised for B4BC Breast Cancer Awareness, Education, Prevention Boarding for Breast Cancer, the original youth focused breast cancer education foundation, successfully celebrated two decades of prevention and support programs for young people, Saturday, April 2nd at Sierra-at-Tahoe resort. Hosted by iconic action sports commentator Sal Masekela, the 20th Anniversary B4BC Snowboard + Music […]

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Armada Skis Co-Founder Hans Smith on the Growth of the Brand

April 11, 2016

The Move from Costa Mesa, Calif. to Park City, Utah, the ‘No-Trend’ Focus, and Remaining Rooted in Freestyle Skiing “It doesn’t matter how cool you think you are or how cool your products looks, if it doesn’t work really, really well, you’re not going to make it in any business.” A word to the wise, […]

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Women to Watch: Industry Leaders  Working to Better the Snow Sports Community

April 4, 2016

SIA is proud to recognize the 2016 Women to Watch, outstanding leaders working for brands, reps, retailers, resorts and non-profits. All of the women were honored at the 2016 SIA Snow Show for their passion, commitment and leadership in the snow sports community. Kathy McGuire: Executive Vice President, Operations, K2 Sports Years with current job: 24Number […]

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The Future: Technology Meets Snow in 2016-17's Newest High-Tech Accessories

March 30, 2016

As in all other aspects of life—and whether we like it or not—high-tech gadgets are here to stay in snow sports. And the way skiers and riders are using technology on the snow is changing as fast as the tech itself. What seemed like science fiction just a couple seasons ago is now not only […]

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SIA Congratulates the U.S. Ski and Snowboard Hall of Fame Class of 2015 with a Nod to Former SIA President, David Ingemie

March 30, 2016

The legendary Colorado ski community of Aspen will host the induction ceremony and Skiing History Week for the U.S. Ski and Snowboard Hall of Fame. The week of April 5-10, 2016 will feature skiing, skiing history presentations, parties, award ceremonies, a film festival and first tracks with Hall of Famers. These ticketed events are open […]

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Learning SEO: Top 3 SEO Beginner Guides 

March 30, 2016

SEO (search-engine optimization) is a complex digital marketing niche that requires a breadth of knowledge to understand, and deep experience to execute well.  Needles to say if you’re not familiar with SEO today, there is a lot to learn to get a solid foundation.  If you’re just starting out check out the video below from […]

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Newschooler's Doug Bishop & Slope Style Ski Shop's Chris Krance of Breckinridge Talk the Future of Retail in the Sessions @ SIA

March 25, 2016

“We’re not your mom and dad’s ski shop,” says Chris Krance, co-owner of Slope Style Ski Shop in Breckenridge, Colo. “We cater to that younger market.” It’s no secret the state of retail is variable, but depending on how you play your cards, many shop owners are carving out a successful niche in their respective […]

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Nostalgia, Tradition and Trust: Outdoor Millennials and Brand Legacy

March 24, 2016

When you were a kid, if your nose was running from the cold crisp air, your mom offered a Kleenex, not a tissue. If you cut yourself climbing a tree, she offered a Band-Aid, not an adhesive bandage. And when you sipped hot cocoa around the campfire she served it in a Thermos, not an […]

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