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Non-Profit Highlight: High Fives Foundation

May 17, 2016

If your shop or brand has not yet aligned themselves with a SIA member non-profit yet, it might be time to reconsider. We’ll be highlighting SIA non-profit members for the remainder of this month, in hopes of showing you how partnerships can expand your businesses reach – while supporting incredibly honorable causes. We sat down […]

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A Note from SIA's President, Nick Sargent: Three Month Check-In

May 9, 2016

Hello from SIA – It has been three months since I officially took over the position of president here at SIA. It’s been great to reconnect with friends from across the industry and meet so many of you. My #1 priority has been to make these first months a time of listening and learning. Our […]

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Want to Know Which Hot Trends Skiers and Snowboarders Are Flocking To?

May 9, 2016

Staying on the forefront of current social trends can help snow sports constituents take full advantage of new business opportunities, and help industry brands avoid the pitfalls of missing a trend. The Downhill Consumer Intelligence Project Report on Social Trends is designed to help SIA members understand and gain further insight into the trends their consumers are […]

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The Current State of Snow Sports Retailing – "These are strange and challenging times"

May 9, 2016

As the lifts stop turning and shops switch gears to summer, it seems like a good time to reflect on the past season and on the current state of snow sports specialty retailing. Shop owners are all feeling the changes that the current era has brought, and many are finding good ways to roll with […]

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The Millennial Mindset: The new travel consumer

May 9, 2016

  We know that Millennials are having a massive impact on how we program, position and market resort offerings. Everyone wants the fickle attention of that Millennial customer. But there’s a lot more going on. Millennial thinking is now influencing what Baby Boomers and Generation X travelers want to experience during their next vacation. Those […]

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Industry Retailers Rising Above and Beyond While Promoting Passion & Growth in Snow Sports

May 2, 2016

MOUNTAIN: Cole SportNEW ENGLAND (TIE):  Buchika’s Ski & Bike, Colorado Ski ShopNORTH CENTRAL: Aspen Ski & BoardPACIFIC: evo North Central Retailer of the Year Aspen Ski & Board Co. Gil Harris, Owner Years in business: 17Locations: Lewis Center, OhioFavorite thing about the snow sports industry: Helping customers have a great experience on the mountain. I just love getting […]

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No Compromise: Backcountry Skis, Boots Shed Weight but Maintain Performance

May 2, 2016

The AT market continues to grow (5% last season across snow sports and outdoor channels) as more consumers claim first tracks before the first-chair crowd gets a crack at them. More resorts are allowing uphill travel and even setting up designated courses to mitigate risks involved with uphill skiers and grooming equipment, encouraging skiers to […]

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Snow Sports and Outdoor Companies Thrive in Cloud ERP

May 2, 2016

People are turning to the great outdoors for sports and recreation in ever greater numbers. A 2015 survey by the Outdoor Foundation found that approximately 141.4 million Americans—nearly half the population—have participated in at least one outdoor activity, be it camping, white water rafting, Alpine skiing, surfing, or just jogging through the park. Whatever the […]

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Launching the Next Generation of Industry Professionals: SIA Certification Gets Careers Off to a Great Start

April 28, 2016

It’s no secret that the snow sports industry is changing at lightning speed these days. Online retailing has accelerated, big box stores are growing, and the climate is changing faster than anyone anticipated. Specialty retailers often feel caught in the middle between changing consumer behavior and the manufacturers’ need to keep up. Marketers are wondering […]

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Snow Sports Sales Falter in February

April 25, 2016

In conjunction with The NPD Group – Sports and Leisure Trends™, we have released NPD DecisionKey® numbers for August 2015 to February 2016. Total market projections are based on data collected from the Point of Sale systems of more than 1,200 snow sports retailers. Sales slowed in the snow sports market in February. Total market sales […]

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