Industry News and Features

Snowsports Industries America posts news and information about the snowsports industry - as well as press releases, brand stories and other member-focused blogs here in our news portal. Please forward press releases or any relevant news to SIA here.

Fischer My Ranger 96 TI Adds Ski Magazine’s “Best in Test” to Awards Haul

By SIA | September 26, 2019 | 0 Comments

Posted: September 24, 2019 AUBURN, NH – Heralding the Fischer My Ranger 96 TI as “a new queen of the hill,” SKI Magazine chose the new-for-2019 model as a “Best in Test” pick. The award, a part of the annual SKI Magazine Gear Guide, called out the ski’s versatility and smooth feel as characteristics pushing it to the top […]

The Doug Coombs Foundation Becomes Coombs Outdoors

By SIA | August 29, 2019 | 0 Comments

  (JACKSON, WY, August 22, 2019) – The Doug Coombs Foundation today announced a new name and brand identity, Coombs Outdoors, effective immediately. The Doug Coombs Foundation began as a ski organization in 2012 and has since grown to serve more than 250 kids annually in Teton County through year-round outdoor activities, including skiing, hiking, […]

Rossignol Group Partners with Verde Brand Communications

By SIA | August 29, 2019 | 0 Comments

  Verde will help direct North American public-relations efforts around Rossignol hardgoods and apparel, Dynastar skis, Lange boots and Look bindings. Park City, UT (Aug. 28, 2019) – Rossignol Group, a global leader in winter sports and outdoor recreational equipment, and a name intrinsically linked with the history of skiing, has teamed up with Verde […]

Armada Skis Names Matt Rihm Director of Product & Innovation

By SIA | August 29, 2019 | 0 Comments

Rihm will oversee global product, innovation, and design strategies. Rihm comes to Armada from the Rossignol Group Park City, Utah (August 27, 2019)– Armada Skis today announced Matt Rihm will join the ski and apparel manufacturer’s product development team in the role of Director of Product & Innovation. In his new position, Rihm will design and […]

SIA Partners With The Lighthouse Group

By SIA | July 25, 2019 | 0 Comments

LIG Solutions, a division of Lighthouse Insurance Group, announces a partnership with SnowSports Industries America (SIA) to offer its members, their families, their employees, and others committed to the SIA mission access to exclusive healthcare insurance coverages. Healthcare is not a one size fits all endeavor, and neither is the insurance coverages offered through LIG Solutions. […]

Tecnica Group Announces New North American Structure

By SIA | July 18, 2019 | 0 Comments

July 15, 2019—Tecnica Group SpA, the parent company of Tecnica Group Canada, announced today the restructuring of the Canadian leadership team as part of a global initiative to integrate strategic markets around the world. Consistent with similar changes made in Europe, Tecnica Group Canada will continue to operate as an independent subsidiary but now as […]

The Outdoor Business Climate Partnership Lobbies For Climate Action On Capitol Hill

By SIA | May 30, 2019 | 0 Comments

Last week, the Outdoor Business Climate Partnership (OBCP), made up of  Snowsports Industries America (SIA), the National Ski Areas Association (NSAA) and the Outdoor Industry Association (OIA) joined over 76 companies on Capitol Hill to advocate for immediate and bipartisan climate action, specifically, putting a price on carbon. We spent two days alongside companies such […]

Meet Share Winter

By SIA | March 28, 2019 | 0 Comments

In an effort to help solve the issue of participation in our industry, to get more people out on the snow, we will be introducing you to some programs that are making a difference.  SIA urges you to learn more and support these amazing organizations. The first is Share Winter, based in New York, but […]

2019 Colorado Ski Area Closing Date Extensions!

By SIA | March 21, 2019 | 0 Comments

Colorado Ski Areas Will Celebrate End of Ski Season with Extensions and Events Season Extensions Announced Amid Excellent Spring Conditions Photo credit Matt Skinner, Aspen Snowmass   DENVER – March 21, 2019 – As March winds down, Colorado’s ski areas are in the midst of a great spring season with ideal conditions for experts, guests ready […]

SIA/WWSRA On-Snow Demo Participant Data

By SIA | March 21, 2019 | 0 Comments

With spring in full swing, and our fiscal year ending on June 30th, we’re deep into planning for the 2019/20 year. We learned a lot this year and are taking all of this into account as we set our plans for the year, and our vision for the future.  One specific program we’re fully supporting, […]