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Channel Mastery + SIA Bi-Weekly Consumer Behavior Pulse – September 2, 2020

September 2, 2020

Holiday Madness Begins NOW: We’re still standing by for the National Retail Federation (NRF) predictions for the 2020 holiday season, but one thing seems evident: retailers are getting started with special offers and promotions early this year – really early.  Major retailers, like Target, Kohl’s and Best Buy, have announced plans to roll out holiday […]

LETTER FROM VAIL RESORTS CEO ON 2020/21 WINTER OPERATING PLAN

August 27, 2020

Dear Guests,   There is nothing I am looking forward to more than being back on the mountain, back on snow, back on skis – and I know I am not alone. Each summer, we all wait patiently for the return of winter, and this year more than ever, we need it. We need to reconnect with the outdoors, we need to feel normal and energized as we […]

Fischer Skis US Evolves Retail Engagement for 2021

August 26, 2020

AUBURN, N.H. (August 26, 2020)    Fischer Skis US announced today that they will utilize digital platforms as the primary vehicle for conveying product and brand information to retailers and reps during this winter season as travel and public gatherings remain uncertain. In effort to provide reliable planning for the coming season, Fischer Skis US […]

CHANNEL MASTERY + SIA WEEKLY CONSUMER BEHAVIOR PULSE – August 19, 2020

August 19, 2020

E-commerce sales are up 55% year-over-year for the first seven months of 2020. This year, online sales are slated to surpass the total online sales in 2019 by October 5th – well before the holiday season. The rise in e-commerce brings challenges for many specialty brand leaders: challenges with customer service staffing, fulfillment and managing […]

Physical Activity Council COVID-19 Findings, July 2020 Update

August 10, 2020

1.  Questions What sports or activities have you had to stop or could not participate in due to COVID-19 pandemic/restrictions? What sports or activities have you started to participate in due to COVID-19 pandemic/restrictions? Please select all that apply. Have you had any of the following team sports seasons canceled because of the COVID-19 pandemic/restrictions? […]

INCLUSION ON THE SLOPES – TOOLS TO DIVE DEEPER INTO INCLUSION

August 6, 2020

SIA is working with Dr. Gerilyn Davis of Inclusion on the Slopes and the SWORD© Inclusion Consulting System for our own Inclusion Training as well as to provide information to our members. Here you will find a quick overview of The SWORD Inclusion System, the SWORD Inclusion Guide as well as some recommended reading from […]

CHANNEL MASTERY + SIA WEEKLY CONSUMER BEHAVIOR PULSE – August 05, 2020

August 5, 2020

August is usually the time we’re dropping the clutch in our specialty businesses – we’re working to maximize the current year, working hard to have that strong finish with Black Friday, Cyber Monday and Holiday. Let’s not forget strategic planning and budgeting for the new year. Looks like we’re all about to stand in the […]

Best Practices for Sports Rental in the COVID-ERA

July 29, 2020

The team at Wintersteiger put together a plan to evolve your business while keeping staff, customers, and you safe & healthy. To move forward in the age of Covid-19, rental environments are forced to change drastically. With some planning, reorganization, and consideration, our rental partners can lead the charge into this new world. The new […]

CHANNEL MASTERY + SIA WEEKLY CONSUMER BEHAVIOR PULSE – July 23, 2020

July 23, 2020

Though spending was up in June, many regions within the United States are experiencing COVID-19 case spikes. People are learning right now how to use the experience they’ve had with COVID’s initial disruption and apply it to another restricted existence.  New claims for state unemployment benefits exceeded one million for the 17th consecutive week. Congress […]

What the Ski Industry Should Know About Two New Rules Regulating Long-Chain PFAS

July 20, 2020

By: Tracy Heinzman, Wiley-Rein LLP Martha Marrapese, Wiley-Rein LLP This month will see two significant regulations by the Environmental Protection Agency (EPA) published in the Federal Register to tighten controls on long chain perfluoroalkyl and polyfluoroalkyl substances (PFAS). These rules affect the ability of companies to continue to make or use certain long chain PFAS […]