Industry News and Features

Snowsports Industries America posts news and information about the snowsports industry - as well as press releases, brand stories and other member-focused blogs here in our news portal. Please forward press releases or any relevant news to SIA here.

New partnership between Karbon and BC Alpine sets the stage for an ongoing relationship that will outfit alpine athletes in Karbon gear

By Colleen Nipkow | June 22, 2020 | 0 Comments

Toronto, ON & Vancouver, BC: Karbon and BC Alpine are announcing a new partnership, making Karbon the exclusive apparel and race wear supplier for BC Alpine. Karbon is proud to continue a tradition of supporting amateur ski racing at every level of the sport, whether Olympic, national, provincial or grassroots. In addition to supporting the […]


By Colleen Nipkow | June 18, 2020 | 0 Comments

Just as many states are starting to reopen after months of stay-at-home orders, the country was hit with a wave of social unrest and protests in support of the Black Live Matter movement. The country (and world) is experiencing a lot of uncertainty right now and collectively, we’re wondering what the future is going to […]

Senate Passes Great American Outdoors Act

By SIA | June 17, 2020 | 0 Comments

This morning, the US Senate passed the Great American Outdoors Act with overwhelming bipartisan support, fully funding the Land Water Conservation Fund (LWCF) at $900 million a year and providing much-needed support to the infrastructure and access opportunities to our National Parks and the public lands that we all recreate on – and that generate […]


By Colleen Nipkow | June 11, 2020 | 0 Comments

Consumer behavior continues to shift as states continue to re-open from COVID-19’s shelter in place mandate. With this shift, we are all getting a front row seat into how consumers are responding to stepping back into public settings, large and small. Reports are publishing weekly on the evolution of the consumer, and in this week’s […]

Antiracism Op Ed by Wendy Carey, SIA Board of Directors Chair

By Colleen Nipkow | June 4, 2020 | 0 Comments

My name is Wendy Carey and I am the CFO of Seirus Innovation and honored to be the Chair of the Board of Directors of Snowsports Industries of America (SIA). The latest events have given me pause not only to reflect on the state of affairs across the country, but also the industry that I […]


By Colleen Nipkow | June 3, 2020 | 0 Comments

Times of uncertainty and change continue into the first week of June. Consumers continue to worry about the effects COVID-19 will have on their future, and are now seeing violence erupt around the country following the death of George Floyd and our country’s continued struggle with racism. So how does that continued uncertainty and turmoil […]

SIA’s Statement On Anti-Racism

By SIA | June 2, 2020 | 0 Comments

“Silence in the face of racism is a statement. Racism has made the world, the workplace and our industry unequal and unsafe for far too long. We stand in solidarity with the peaceful protestors who are speaking out against the systemic injustices and racism that have plagued our nation for years. We can do better.” […]

Channel Mastery + SIA Weekly Consumer Behavior Pulse – May 28, 2020

By Colleen Nipkow | May 28, 2020 | 0 Comments

Stores are re-opening, people are starting to daydream about their future, and summer is upon us. We’re also seeing stronger than predicted retail sales. Here’s SIA’s Consumer Behavior Pulse for May 28, 2020. NPR had a great piece posted on May 18, 2020, titled: Businesses May be Reopening but Customers may not be Ready to […]

High Fives’ Roy Tuscany Joins ESPN Sportscenter

By SIA | May 28, 2020 | 0 Comments

When ESPN released an article called “HAS THE CORONAVIRUS RUINED THE HIGH-FIVE?,” our friend, Roy Tuscany, the Founder and CEO of the legendary High Fives Foundation texted his friend Kenny Mayne at ESPN and asked him “why is ESPN trying to kill my foundation?”  Check out their conversation on ESPN: Roy Tuscany Joins The ESPN […]

SIA Consumer Sentiment and Behavior Tracker

By SIA | May 20, 2020 | 0 Comments

As we continue to go through COVID-19 and now, a recession, it’s becoming more clear every week that things just keep changing at a very fast rate.  One of the most important things we can do to thoughtfully manage our companies while weighing risks and committing to next steps is  understanding consumer behavior and sentiment […]