Industry News and Features

Snowsports Industries America posts news and information about the snowsports industry - as well as press releases, brand stories and other member-focused blogs here in our news portal. Please forward press releases or any relevant news to SIA here.

Global Sales Guys Welcomes Outdoor Industry Veteran, Sasha Dietschi Cooper.

By SIA | November 7, 2019 | 0 Comments

Global Sales Guys welcomes outdoor industry veteran, Sasha Dietschi Cooper. The sales and retail leader will focus on business development and go-to-market strategies for GSG. DENVER, Colo. (November 7, 2019) – Global Sales Guys, the Denver based global sales agency, announced today that it is teaming up with outdoor industry veteran, Sasha Dietschi-Cooper. Cooper’s previous […]

Snowsports Merchandising Corporation Adopts Next-Generation B2B Technology

By SIA | October 23, 2019 | 0 Comments

PlumRiver’s Elastic Platform to Power Winter Sports Market Megadeal Meeting Springfield, MA, October 16, 2019 – Snowsports Merchandising Corporation (SMC), North America’s premier coalition of winter sports specialty retailers, is taking a major step to streamline the wholesale purchasing process for its members. SMC is partnering with PlumRiver Technologies to utilize their next-generation Elastic Suite […]


By SIA | October 22, 2019 | 0 Comments

Nominated for ‘Film of the Year’ and ‘Best Editing’ by IF3 Film Festival Los Angeles, CA (October 22, 2019) – Marquee Brands is excited to debut blindspot – the short film produced and released by Dakine – showcasing team riders, Louif Paradis, Mark Wilson, and Sam Taxwood as they embark on snow and travel adventures […]

Sweet Protection Ascender Helmet Snags Editor’s Choice Awards

By SIA | October 10, 2019 | 0 Comments

Sweet Protection Ascender Helmet Snags Editor’s Choice Awards  Honors Pour in From Backcountry, Backpacker   Sweet Protection, the industry leader in high-performance helmets, goggles and technical clothing, announced today that its Ascender Helmet has picked up two high-profile awards from some of the leading outlets in the outdoor industry. Backpacker Magazine and Backcountry Magazine have […]

Snowsports Industries America Invites Retailer, Sales Reps and Resorts To Join

By SIA | October 10, 2019 | 0 Comments

PARK CITY, UT October 7, 2019. Today, Snowsports Industries America (SIA) announced that they have opened its membership to include new segments of the industry:  retailers, sales reps and resorts. After 65 years of serving constituents in the supplier category, this change reflects the evolution of the snow sports industry and the need for a […]

Volkswagen presents Warren Miller’s “Timeless”

By SIA | October 10, 2019 | 0 Comments

Steamboat Springs, Colo., October 9th, 2019 – If deep snow pack puts a smile on your face, it’s something you had in common with the late, great Mr. Warren Miller. The warm, witty, mildly eccentric godfather of the ski-and-ride film industry was the man who got us all started in action sport films. This fall, don’t miss […]

Jack Wolfskin’s Sustainable Snow Sports Collection Arriving in October

By SIA | October 9, 2019 | 0 Comments

IDSTEIN, Germany – Oct. 2, 2019 – Germany-based outdoor outfitter Jack Wolfskin today announced its 2019 snow sports collection is now arriving at North American specialty retailers. The collection, along with the company’s JW Pack and Go, JW 365, Active Outdoor, and Everyday Outdoor collections, was introduced to the U.S. market at Outdoor Retailer Winter […]

Bliz Partners With Sophie Caldwell

By SIA | October 9, 2019 | 0 Comments

Bliz is pleased to announce that it has been selected as the eyewear and helmet choice of U.S. Cross Country Ski Team star Sophie Caldwell. Sophie delivers World Cup winning performance – Bliz delivers World Cup winning technology at weekend warrior pricing. Sophie Caldwell continues a long family tradition of success in cross country skiing. […]

How Phunkshun Wear Has Remained Committed To U.S. Manufacturing Since Day One

By SIA | October 9, 2019 | 0 Comments

A talk with Phunkshun CEO Jay Badgley on the benefits and importance of manufacturing products in the U.S. In the summer of 2010, Jacob Levy and Lanny Goldwasser were working as snowboard instructors in New Zealand, chasing an endless winter across the globe from their home in Summit County, Colorado. With over 300 days a […]

China Tariffs: Ground Zero is the Sales Floor

By SIA | October 9, 2019 | 0 Comments

As the China tariffs become an unfortunate reality throughout our industry, we reached out to some of our members for their thoughts on how the tariffs would be impacting their business. Following are some thoughts from one of our retail partners, Kjerstin Klein at Willi’s Ski and Snowboard Shop, in Pennsylvania. In this trade war […]