Industry News and Features

Snowsports Industries America posts news and information about the winter outdoor industry - as well as press releases, brand stories and other member-focused blogs here in our news portal. Please forward press releases or any relevant news to [email protected].

Physical Activity Council COVID-19 Findings, July 2020 Update

By SIA | August 10, 2020 | 0 Comments

1.  Questions What sports or activities have you had to stop or could not participate in due to COVID-19 pandemic/restrictions? What sports or activities have you started to participate in due to COVID-19 pandemic/restrictions? Please select all that apply. Have you had any of the following team sports seasons canceled because of the COVID-19 pandemic/restrictions? […]

INCLUSION ON THE SLOPES – TOOLS TO DIVE DEEPER INTO INCLUSION

By SIA | August 6, 2020 | 0 Comments

SIA is working with Dr. Gerilyn Davis of Inclusion on the Slopes and the SWORD© Inclusion Consulting System for our own Inclusion Training as well as to provide information to our members. Here you will find a quick overview of The SWORD Inclusion System, the SWORD Inclusion Guide as well as some recommended reading from […]

CHANNEL MASTERY + SIA WEEKLY CONSUMER BEHAVIOR PULSE – August 05, 2020

By SIA | August 5, 2020 | 0 Comments

August is usually the time we’re dropping the clutch in our specialty businesses – we’re working to maximize the current year, working hard to have that strong finish with Black Friday, Cyber Monday and Holiday. Let’s not forget strategic planning and budgeting for the new year. Looks like we’re all about to stand in the […]

Best Practices for Sports Rental in the COVID-ERA

By SIA | July 29, 2020 | 0 Comments

The team at Wintersteiger put together a plan to evolve your business while keeping staff, customers, and you safe & healthy. To move forward in the age of Covid-19, rental environments are forced to change drastically. With some planning, reorganization, and consideration, our rental partners can lead the charge into this new world. The new […]

CHANNEL MASTERY + SIA WEEKLY CONSUMER BEHAVIOR PULSE – July 23, 2020

By SIA | July 23, 2020 | 0 Comments

Though spending was up in June, many regions within the United States are experiencing COVID-19 case spikes. People are learning right now how to use the experience they’ve had with COVID’s initial disruption and apply it to another restricted existence.  New claims for state unemployment benefits exceeded one million for the 17th consecutive week. Congress […]

What the Ski Industry Should Know About Two New Rules Regulating Long-Chain PFAS

By SIA | July 20, 2020 | 0 Comments

By: Tracy Heinzman, Wiley-Rein LLP Martha Marrapese, Wiley-Rein LLP This month will see two significant regulations by the Environmental Protection Agency (EPA) published in the Federal Register to tighten controls on long chain perfluoroalkyl and polyfluoroalkyl substances (PFAS). These rules affect the ability of companies to continue to make or use certain long chain PFAS […]

CHANNEL MASTERY + SIA WEEKLY CONSUMER BEHAVIOR PULSE – July 09, 2020

By SIA | July 9, 2020 | 0 Comments

Following job gains in June, many economists are predicting an economic slowdown as cases of the Coronavirus surge around the country. Daily cases continue to climb. Last week, new cases of the Coronavirus in the U.S. reached 50,000, a single-day record. That is more than four months since the pandemic first appeared in the U.S. […]

Carl Ettlinger Ice Skating

Remembering the Life of Carl F. Ettlinger II, 1943-2020

By SIA | July 8, 2020 | 1 Comment

Carl Ettlinger II – a ski safety crusader who was recognized for his advancements in snowsports On June 19, 2020 Carl Ettlinger passed away peacefully at his home in Underhill Center, VT from Parkinson’s disease attributable to his service as a Combat Engineer Officer in the 25th Infantry in Vietnam. Carl’s principles, knowledge, grit, and […]

In My Eyes

Michael Akira West, owner and founder of 686, discusses his new project “In My Eyes”

By SIA | July 8, 2020 | 0 Comments

Q: We all know you as the founder of 686 and an entrepreneurial outdoorsman. How did you become a professor at USC, and what spawned the idea to bring in these entrepreneurs as guest speakers for your class? A: I was a student at USC in the Entrepreneur Program from 1991-93, and I just wanted […]

Descente Announces New Business Partnership with Momentum Distribution Inc.

By SIA | July 7, 2020 | 0 Comments

June 8, 2020 – Descente Ltd. announces new Business Distribution Partnership with Momentum Distribution Inc. regarding its skiwear and accessories business in Canada and USA Territory. Driven by its Japanese heritage and high alpine mountain roots, challenging the limits has led Descente to over 80 years of revolutionary sportswear development with an ongoing commitment to […]