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Channel Mastery + SIA Bi-Weekly Consumer Behavior Pulse – November 11, 2020

November 11, 2020

Ski season in the U.S. is officially underway! The U.S. election has been called and Pfizer has announced promising results for a COVID-19 results. The madness that has been 2020 is now in the rearview mirror, right?  Everyone nervously heading into the ski season knows the answer is, “Not so fast.” The uncertainty continues with […]

Channel Mastery + SIA Bi-Weekly Consumer Behavior Pulse – October 28, 2020

October 28, 2020

Don’t expect any predictions from us this week! With under seven days until the election, we’ll leave forecasting to the pundits and pollsters. What we can say with certainty is that uncertainty is a primary driver of consumer behavior right now.  A streak of consumer optimism is poking its head up, but these seven months […]

Channel Mastery + SIA Bi-Weekly Consumer Behavior Pulse – October 14, 2020

October 14, 2020

We’re over eight months into the pandemic and consumer news seems to be tilting to which COVID-inspired trends and behavior will be sticking around for the long-term. We understand that you may be more worried about how you’re going to make it through tomorrow. But keep an eye on these ideas as they may provide […]

Channel Mastery + SIA Bi-Weekly Consumer Behavior Pulse – September 30, 2020

September 30, 2020

Who doesn’t love the crisp air and natural beauty of fall. If that seasonal excitement is matched by uncertainty this year, you’re not alone. Consumer sentiment is all over the place! Or more graciously, keep your seatbelt on because consumer sentiment remains in flux. Safety Concerns Remain Top of Mind Resonate came out with a […]

Dynafit Snags Awards For Beast 108 Skis, Women’s TLT Light Insulator Jacket

September 21, 2020

Backcountry Magazine Dishes Out Honors Ahead of 2020-21 Winter Season BOULDER, CO (September 2020) – Dynafit, a global leader in innovation in competitive ski mountaineering, will head into the new 2020-21 winter season celebrating a pair of awards from Backcountry Magazine for the company’s acclaimed Beast 108 ski line and it’s Women’s TLT Light Insulator […]

Bluebird Backcountry Upgrades With New Mountain, Additional Programs

September 17, 2020

Colorado’s Newest Ski Area Set To Safely Open First Full Season (KREMMLING, CO – Sept. 17, 2020) – Coming off a test season that proved the world is ready for a ski area without chairlifts, Bluebird Backcountry announced today that it will open for a full ski season this year with more terrain, more classes, […]

Channel Mastery + SIA Bi-Weekly Consumer Behavior Pulse – September 17, 2020

September 17, 2020

Sustaining BOOMING Recreation Sales Through Holiday and Beyond If your business does summer operations, let’s hope you were part of the huge boom in sales, rentals and participation for outdoor recreation. A recent article from NPR summed it up in the title, “Amid a Deep Recession, Outdoor Equipment is Flying Off the Shelves,” and substantiated […]

Statement from Alterra Mountain Company CEO Rusty Gregory On 20/21 Winter Operations

September 14, 2020

DENVER, CO, September 14, 2020 – The health and well-being of Alterra Mountain Company guests, employees, and local communities has and will always be our company’s highest priority. Since last winter’s resort closures, our teams have been working to develop operating plans and protocols designed to mitigate the spread of COVID-19. We are intently focused […]

September 10, 2020

Support the RESTART Act to protect our industry. Call your Congresspeople TODAY! We support Senator Michael Bennet’s and Senator Todd Young’s RESTART Act—which has bipartisan support and recognizes the current challenges and specific needs of the most vulnerable small and medium-sized businesses. At its core, this program is designed to provide small and medium-sized businesses […]

Elan Skis Prepares for Winter Season with Digital Tools and Support for Retail Partners

September 9, 2020

Legacy brand navigates current times with collaboration and opportunity     Lebanon, N.H. (Sept. 9, 2020) – Elan Skis, handcrafted skis made in the alps for over 75 years, along with its subsidiary, Elan Sports USA which also distributes Alpina Sports, augments its business by optimizing digital tools and maximizing the level of support for the […]