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Descente Announces New Business Partnership with Momentum Distribution Inc.

July 7, 2020

June 8, 2020 – Descente Ltd. announces new Business Distribution Partnership with Momentum Distribution Inc. regarding its skiwear and accessories business in Canada and USA Territory. Driven by its Japanese heritage and high alpine mountain roots, challenging the limits has led Descente to over 80 years of revolutionary sportswear development with an ongoing commitment to […]

SIA’s Member Feature: Smith launches Committed to Retail Sales Incentive Program

June 18, 2020

Smith Launches Committed to Retail Sales Incentive Program Shop Employee Commission Benefits Designed to Re-Engage the Retail Economy PORTLAND, OR (June 9, 2020) – For over 55 years, the foundation of Smith’s success as a market leader in eyewear and helmets is greatly due to the support of its brick and mortar retailers. Shop influencers […]

SIA’s Quick Lap: Kurt Monigle. Monigle offers complimentary signage that can get your business and brand up and running safely and efficiently

June 10, 2020

Monigle is offering free COVID-related retail signage to help retailers with re-opening. Tell us how you came up with this idea. Here at Monigle, we specialize in the understanding of how consumers experience brand through physical environments. We have worked with several clients thus far on evaluation, strategy, and planning of re-opening corporate and retail […]

SIA’s Member Quick Lap: Jay Badgley at Phunkshun Wear 

May 6, 2020

  How has COVID-19 effected your business in a positive way?   Eventually, yes, it did. It’s no secret the pandemic crisis has had a widespread effect on winter sports in the USA, as well as the rest of the world. Rewind the tape back to the end of March, our conversation would be very different. […]

The National Winter Sports Education Federation Needs Your Gear!

August 23, 2018

The National Winter Sports Education Foundation improves the lives, health, and fitness of youth through winter sports.  Last year, the NWSEF funded over 30,000 youth in learn to ski and snowboard programs across the United States and this year they’re aiming to fund another 30-35,000! Their 2019 grant process is underway, and their grantees are […]

DPS Hires Jamie Starr as VP of Global Marketing

June 13, 2018

SALT LAKE CITY, Utah – June 12, 2018 DPS Skis recently named Jamie Starr vice president of global marketing. Dan Benshoff, who has served as the brand’s marketing director and executive producer of DPS Cinematic for the past two and a half years, will pivot into the newly created role of digital director. “Jamie brings […]

Nick’s Notes: Outdoor Retailer + Snow Show Final Wrap

February 2, 2018

In case you missed the email, here are Nick's Notes from February 2, 2018.

On-Snow Demo Day 2 Wrap Up

February 1, 2018

"We couldn't do our buy without the two days of this demo." -- heard on the chairlift from two Colorado retailers.

SIA Welcomes a New Chairman of the Board

January 25, 2018

SIA is pleased to announce the appointment of Mike Adams as chairman of the board. It also welcomes four other seasoned snowsports industry veterans as members to the board and says goodbye and thank you to members who are moving on.