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Quick Lap with Filip Pawelka, Business Development Manager of new SIA member Cardo Systems

October 14, 2020

You just launched a snow division. Please give us a quick history of Cardo Systems and what led you to make products for the snow sports industry. Cardo Systems is a world leader in wireless motorcycle communications – a market it invented more than 15 years ago. Cardo has been reinventing the market ever since, […]

How to Make Your Landline Textable with SIA Member Podium

October 7, 2020

We’re happy to announce that we’ve partnered with SIA-member Podium to help our members utilize modern communication techniques to generate more reviews, increase your local search presence, and enhance your overall customer experience. Podium helps over 60,000 businesses increase their local visibility and manage their customer interactions. In a contact free world, customers prefer to […]

BOOTDOC Bootfitting Education 2020

September 9, 2020

As we move forward in the Covid-era, BOOTDOC is happy to introduce a new method of education delivery for bootfiters at every level. Using online platforms, BOOTDOC is committed to providing the same, industry-leading support as they have in years past, but are adapting to meet the challenges of social distancing head-on. Download their 2020 […]

Tecnica Group Amplifies Buying Experience with NuORDER

September 3, 2020

Blizzard, Nordica, and Tecnica makes the switch to use NuORDER’s innovative B2B platform WEST LEBANON, N.H. – Sept. 3, 2020 – Continuing to invest in its relationships with specialty retailers, Tecnica Group North America today announced the addition of NuORDER’s collaborative buying platform. Blizzard, Nordica, and Tecnica will use the platform to streamline the product […]

Let’s Ski – Marker Dalbello Völkl USA selects Pale Morning Media as PR partner

September 1, 2020

LEBANON, NH. (September 1, 2020) –Marker Dalbello Völkl (MDV), the business alliance of three leading global snow sports brands, has selected Pale Morning Media as its public relations and strategic communications partner for the US market, effective September 1, 2020. “The team at Pale Morning has a strong understanding of our markets and brings a […]

Dynafit, Pomoca Increase Support of Friends of the Colorado Avalanche Information Center

August 27, 2020

Oberalp Brands Become Primary Supporters of Avalanche Safety Boulder, CO (August 27, 2020) – Dynafit, a global leader in innovation in backcountry skiing, and Pomoca, the world’s leading manufacturer of ski touring skins, announced today that they have signed a new three-year deal to serve as primary sponsors of The Friends of the Colorado Avalanche […]

Best Practices for Sports Rental in the COVID-ERA

July 29, 2020

The team at Wintersteiger put together a plan to evolve your business while keeping staff, customers, and you safe & healthy. To move forward in the age of Covid-19, rental environments are forced to change drastically. With some planning, reorganization, and consideration, our rental partners can lead the charge into this new world. The new […]

Best Practices for Sports Retail in the COVID-Era

July 29, 2020

The folks at BOOTDOC and Hotronic put together a plan to evolve your business while keeping staff, customers, and you safe & healthy. To move forward in the age of Covid-19, retail environments are forced to change drastically. With some planning, reorganization, and consideration, our retail partners can lead the charge into this new world. […]

SIA’s Member Quick Lap: Teddy Schiavoni of Locally

July 22, 2020

About Locally In 2014 we anticipated changes in consumer behavior. We saw shoppers increasingly turning to the internet for decision-making, which left the local retailer invisible to the shopper. So we built a solution to connect the dots between the shopper, the brand and the local retailer’s inventory. Since then, we have been working in […]

Michael Akira West, owner and founder of 686, discusses his new project “In My Eyes”

July 8, 2020

Q: We all know you as the founder of 686 and an entrepreneurial outdoorsman. How did you become a professor at USC, and what spawned the idea to bring in these entrepreneurs as guest speakers for your class? A: I was a student at USC in the Entrepreneur Program from 1991-93, and I just wanted […]

In My Eyes