Industry News and Features

Snowsports Industries America posts news and information about the winter outdoor industry - as well as press releases, brand stories and other member-focused blogs here in our news portal. Please forward press releases or any relevant news to [email protected].

Best Practices for Sports Rental in the COVID-ERA

By SIA | July 29, 2020 | 0 Comments

The team at Wintersteiger put together a plan to evolve your business while keeping staff, customers, and you safe & healthy. To move forward in the age of Covid-19, rental environments are forced to change drastically. With some planning, reorganization, and consideration, our rental partners can lead the charge into this new world. The new […]

Best Practices for Sports Retail in the COVID-Era

By SIA | July 29, 2020 | 0 Comments

The folks at BOOTDOC and Hotronic put together a plan to evolve your business while keeping staff, customers, and you safe & healthy. To move forward in the age of Covid-19, retail environments are forced to change drastically. With some planning, reorganization, and consideration, our retail partners can lead the charge into this new world. […]

SIA’s Member Quick Lap: Teddy Schiavoni of Locally

By SIA | July 22, 2020 | 0 Comments

About Locally In 2014 we anticipated changes in consumer behavior. We saw shoppers increasingly turning to the internet for decision-making, which left the local retailer invisible to the shopper. So we built a solution to connect the dots between the shopper, the brand and the local retailer’s inventory. Since then, we have been working in […]

In My Eyes

Michael Akira West, owner and founder of 686, discusses his new project “In My Eyes”

By SIA | July 8, 2020 | 0 Comments

Q: We all know you as the founder of 686 and an entrepreneurial outdoorsman. How did you become a professor at USC, and what spawned the idea to bring in these entrepreneurs as guest speakers for your class? A: I was a student at USC in the Entrepreneur Program from 1991-93, and I just wanted […]

Descente Announces New Business Partnership with Momentum Distribution Inc.

By SIA | July 7, 2020 | 0 Comments

June 8, 2020 – Descente Ltd. announces new Business Distribution Partnership with Momentum Distribution Inc. regarding its skiwear and accessories business in Canada and USA Territory. Driven by its Japanese heritage and high alpine mountain roots, challenging the limits has led Descente to over 80 years of revolutionary sportswear development with an ongoing commitment to […]

SIA’s Member Feature: Smith launches Committed to Retail Sales Incentive Program

By SIA | June 18, 2020 | 0 Comments

Smith Launches Committed to Retail Sales Incentive Program Shop Employee Commission Benefits Designed to Re-Engage the Retail Economy PORTLAND, OR (June 9, 2020) – For over 55 years, the foundation of Smith’s success as a market leader in eyewear and helmets is greatly due to the support of its brick and mortar retailers. Shop influencers […]

SIA’s Quick Lap: Kurt Monigle. Monigle offers complimentary signage that can get your business and brand up and running safely and efficiently

By SIA | June 10, 2020 | 0 Comments

Monigle is offering free COVID-related retail signage to help retailers with re-opening. Tell us how you came up with this idea. Here at Monigle, we specialize in the understanding of how consumers experience brand through physical environments. We have worked with several clients thus far on evaluation, strategy, and planning of re-opening corporate and retail […]

SIA’s Member Quick Lap: Jay Badgley at Phunkshun Wear 

By SIA | May 6, 2020 | 0 Comments

  How has COVID-19 effected your business in a positive way?   Eventually, yes, it did. It’s no secret the pandemic crisis has had a widespread effect on winter sports in the USA, as well as the rest of the world. Rewind the tape back to the end of March, our conversation would be very different. […]

The National Winter Sports Education Federation Needs Your Gear!

By SIA | August 23, 2018 | 0 Comments

The National Winter Sports Education Foundation improves the lives, health, and fitness of youth through winter sports.  Last year, the NWSEF funded over 30,000 youth in learn to ski and snowboard programs across the United States and this year they’re aiming to fund another 30-35,000! Their 2019 grant process is underway, and their grantees are […]

DPS Hires Jamie Starr as VP of Global Marketing

By SIA | June 13, 2018 | 0 Comments

SALT LAKE CITY, Utah – June 12, 2018 DPS Skis recently named Jamie Starr vice president of global marketing. Dan Benshoff, who has served as the brand’s marketing director and executive producer of DPS Cinematic for the past two and a half years, will pivot into the newly created role of digital director. “Jamie brings […]