News Category: Features

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The NPD Group Blog: Retail Should be Omnipresent, not Omnichannel

December 7, 2017

Brands and retailers no longer create trends; they feed trends. In order to feed consumer-driven trends, brand and retailers must have their products available 24/7 and on a variety of platforms.

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The SIA Snowsports Industry Insights Report Is Here

December 1, 2017

The SIA Snowsports Industry Insights Report is a compilation of research from a number of snow sports industry studies, including snow participation data and demographics, general market trends, equipment sales, crossover activities and more.

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Realskiers.com Reveals Picks for Ski of the Year

November 28, 2017

For a single model to be perfect for all skiers, it would have to possess infinitely variable adjustments for flex, sidecut, baseline and mass distribution, for starters. Such a ski may be under ultra-top-secret development somewhere, says Jackson Hogen.

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More Winter Boot Makers Turning to Michelin

November 25, 2017

Columbia and Icebug are the two latest footwear manufacturers to adopt Ice Control Technology developed by the R&D department of Michelin Technical Soles, based in Verona, Italy.

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Ruffwear Takes Design to New Heights for Ski Patrol and SAR

November 25, 2017

Broadening its focus beyond the needs of household dogs, 2008 marked the beginning of Ruffwear’s venture into the mountains to learn from avalanche dog teams, and has continued to foster relationships with ski patrol organizations across the country.

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Freeride Systems Keeps Bar High for Made and Tested in Colorado

November 21, 2017

Freeride Systems is what founder Michael Collins calls a "maggot brand" -- hand forged through sheer determination, hard work, and authenticity, infiltrating the market in unlikely places such as the TGR Forums.

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Keep the Stoke High Without Missing A Day of Work

November 20, 2017

Outsite has done what we were all thinking: You can rent a room with communal living spaces and ultra-high-speed Internet just a stone's throw from the slopes in Lake Tahoe, ski every day, and not miss a single day of remote work.

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Changing the Industry Paradigm of What a Snowshoe Can Mean

November 15, 2017

Well-known for lightweight snowshoes crafted with sustainable materials and business practices, Crescent Moon has launched a new model that dramatically changes the way people think of traditional snowshoe construction.

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How Intellectual Property Can Give Your Business an Edge

November 14, 2017

Picture this: It’s the first powder day of the season. You’re in the lift line, ready to go, and you overhear the person in line behind you explaining her idea for an improved snowboard binding she’s developing—the exact idea you spent the last year perfecting at your company. Despite the cold, you have to open […]

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5 Ways to Attract Locals Into Your Store Through Social Media

November 8, 2017

Gone are the days when the first snowfall brought customers flocking to your doors in search of the latest gear. In today’s ever-connected world, your customers open Instagram rather than a magazine to get the scoop on the latest trends. They shop virtual racks and know the style they want before ever setting foot in […]

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