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SheJumps Launches Girls Junior Ski Patrol at Crystal Mountain

December 29, 2017

On December 16, 2017, SheJumps Wild Skills hosted Junior Ski Patrol at Crystal Mountain — a day camp where girls learned mountain safety and first aid while working with the strong women of the ski patrol community and SheJumps volunteers. Throughout the day, participants were taught a range of outdoor skills that are utilized by ski […]

Volkl Reissues What it Considers the Best All Mountain Freeride Weapon in the World

December 28, 2017

This will be the fifth iteration of the Mantra, first breaking onto the scene in 2005 and becoming a best-seller globally for its high-end sportiness as an all-mountain freeride ski. The M5 is built on this success, says Volkl.

Women’s Leadership Can Help Grow the Snowsports Industry

December 21, 2017

Not long ago, Coalition Snow became the first ski and snowboard company founded and run by women, in 2014. Soon after, Pallas Snowboards launched with co-founders Stephanie Nitsch and Chimera Backcountry Snowboards co-founder Alister Horn. Did the momentum of women entering the industry’s c-suite and leadership roles continue? Yes and no. In 2014, the SIA […]

Nordic Retailers Build Loyalty with High School Ski Teams

December 19, 2017

Nordic shops that partner with high school ski teams avoid much of the stress that comes when the snow doesn’t.

What’s in a Name? Douchebags Demonstrates that Sometimes Great Product Wins All

December 15, 2017

The company was founded in 2009 by Swedish professional skier and Red Bull athlete Jon Olsson and Norwegian product designer Truls Brataas, for the seemingly simple purpose of improving travel with skis.

Coalition Sues to Stop Trump’s Dismemberment of Bears Ears National Monument

December 7, 2017

A broad coalition of Native American, conservation, and historic preservation organizations, outdoor industry, scientists, and outdoor recreationists sued the Trump Administration December 6, 2017, to strike down the President’s overreach of authority in revoking the Bears Ears National Monument. The group says the President’s proclamation is contrary to law, ignores overwhelming public support for the […]

The NPD Group Blog: Retail Should be Omnipresent, not Omnichannel

December 7, 2017

Brands and retailers no longer create trends; they feed trends. In order to feed consumer-driven trends, brand and retailers must have their products available 24/7 and on a variety of platforms.

The SIA Snowsports Industry Insights Report Is Here

December 1, 2017

The SIA Snowsports Industry Insights Report is a compilation of research from a number of snow sports industry studies, including snow participation data and demographics, general market trends, equipment sales, crossover activities and more. Reveals Picks for Ski of the Year

November 28, 2017

For a single model to be perfect for all skiers, it would have to possess infinitely variable adjustments for flex, sidecut, baseline and mass distribution, for starters. Such a ski may be under ultra-top-secret development somewhere, says Jackson Hogen.

More Winter Boot Makers Turning to Michelin

November 25, 2017

Columbia and Icebug are the two latest footwear manufacturers to adopt Ice Control Technology developed by the R&D department of Michelin Technical Soles, based in Verona, Italy.