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Brand Profile: Q and A with Denver’s Meier Skis

April 6, 2018

Denver, Colorado, home to the most craft beer breweries per capita nationwide, has welcomed a new player to the game: the “Craft Skiery.” Among only a handful of boutique, handmade, ski brands across the Rockies, Meier Skis, founded in Glenwood Springs in 2009, and relocating to the craft capital of Denver in 2016, has adopted […]

Skiing Africa’s Last Glacier: Burned Camps in Uganda’s Rwenzori Mountains

April 2, 2018 1 Comments

Terrorism and domestic disputes aren’t the only causes of havoc on Ugandan tourism. Climate change has virtually eliminated the ice and snow that once attracted climbers from around the world.

New Backcountry Branded Gear and Apparel Introduces “Gearhead Certified Product”

March 30, 2018

Specialty retailer Backcountry announced this week that it is releasing up to 180 SKUs of namesake house-branded gear and apparel, launching a spring/summer line in April 2018, followed by a fall/winter offering that will include the Backcountry Touring Collection: a technical product collection designed expressly for backcountry touring. Between those two will come MTB apparel, […]

The Top States Delivering Skiers May Not Be What You Think

March 23, 2018

Locals create the identity of a ski town: it’s imprint, ambiance, character. In a symbiotic relationship, the season’s visitors add to a town and resort’s flavor and, ultimately, keep the lifts running at the local ski hill. Understanding the origin of visiting skiers sheds light on the commitment, investment and love they have for the […]

Snowsports Brands Marketing Efforts Hampered by Olympic Regulations

March 22, 2018

The International Olympic Committee’s Rule 40 called for a blackout period for any marketing campaigns from February 1-28th, prohibiting brands from using any images or descriptions of athletes participating in the games.

How Partnerships Can Really Work: Volkswagen of America and the Professional Ski Instructors of America/American Association of Snowboard Instructors (PSIA-AASI)

March 15, 2018

As part of the collaboration, Volkswagen offers a range of 4Motion all-wheel-drive vehicles to the eight PSIA-AASI divisions as well as the group’s national office.

Don’t Believe the Hype: Youth Snowboarding is Thriving

March 6, 2018

The future of snowboarding looks bright indeed.

Tecnica Outdoor First-Ever Custom Moldable Hiking Boots Come to Market, Win Awards

March 2, 2018

You’ve been heat molding your ski boots for years, but what about your hiking boots? After lengthy and intensive research into outdoor consumer needs, combined with integrated development between footwear and ski boots, Tecnica introduced Forge, a new collection of trekking boots that combines a precise anatomical fit out-of-the box with heat moldable customization. The […]

Ikon Pass Finally Announces Pricing, Three New Destination Partners

February 23, 2018

Offering what it is calling “the best access to the best mountains,” the Ikon Pass has now arrived and is bringing three new mountains with it. Available at two price points ($899 and $599) with varying levels of access and benefits, the Ikon Pass will go on sale March 6. The three new destination partners […]